You’re probably familiar with the online adage, “Content is king.”
Does your stomach churn when you think about all of the new content you have to create to live up to that standard? I can totally relate!
Sure, producing new material and keeping your web presence dynamic is essential for the growth and success of your business. It establishes you as an expert and keeps your raving fans hungry for more of what you offer.
But thinking about what it takes to create sparkly new content every week will make almost anyone sick! The good news is that it doesn’t have to… if you know my secret little trick.
(Of course I’m going to tell you! I always do.)
Why You’re Getting Trapped
In hearing “content is king,” many entrepreneurs fall into this trap: They think that every new blog post has to be a concept created from scratch, something no one has ever heard before.
Let me be the first to say, if you can come up with shiny new content every week, more power to you; you have an incredible gift (and a ton of free time). As for me and my clients, we have customers to serve and only so much time to blog. Can you relate?
So what’s a high-achieving entrepreneur like you supposed to do?
You certainly don’t want to stop creating content or connecting with your subscribers.
Instead, you’re going to take a new approach: Repurpose your content.
Repurposing 101: The Right (and Wrong) Way to Reuse What You Already Have
First, I’m sure you know it’s never a good idea to copy and paste a blog post from a year ago, slap on a new title, and hope no one notices. Google certainly will, downgrading your rankings immediately.
Second, remember that you have new readers following you every day (especially if you joined my list-building program), so repurposing an old idea will make it new to some. And if you repurpose the right way, the reused topic could strike a long-time reader in a way it didn’t before, making it feel fresh to that person as well.
So what is the right way to repurpose content? You want to add value to an old idea, making it into something entirely new. This process is exactly what I’m going to spell out for you today.
Ready for detailed relief from the dreadful adage, “Content is king?” Tweet It! Then read on.
Repurposing 201: 7 Ways to Leverage What You Already Have
Here are seven no-fail ways to leverage your existing content, saving you time and brain power while still providing incredible value to your readers.
Blogspriation (that’s blog + inspiration) #1: Pull Apart
Diving deeper into a concept you’ve lightly touched upon in a previous post is a great way to repurpose content.
For example, I could take my post, 5 Business Myths That Are Wasting Your Time, and pull out each myth into a separate post. By going deeper into each subject, I’m helping my readers further avoid those dangerous time-wasters.
Blogspriation #2: Combine
Opposite from the first method, here you’ll take a series of posts and combine the ideas into a single article.
That’s what I did for my post, Life Getting in the Way of Business? Here’s What to Do About It. The concepts in the second half of the article (say no, set up systems, and schedule what’s important) were previously shared in three individual posts. This new one reviewed those tips while putting them in the context of a personal story.
We all hear how people need to to be told something multiple times before it clicks. Given that those three topics (saying no, setting up systems, and scheduling what’s important) are key principles to running and growing a business without losing your sanity, it can only help for you to read it a few more times…
Blogspriation #3: Steal from Your Client Archives
Have something you share exclusively with your private clients? (Of course you do!) Steal it from your client archives and share it with your readers in a blog post.
Don’t worry about “giving away all the good stuff for free.” That’s scarcity thinking and not worth the mental energy. Instead, use your post as an opportunity to lightly pitch your services, mentioning that you share more killer content just like it with your private clients. Then give readers a link to your services page.
Stealing from my exclusive client archives is exactly what I did with this post: Steal This! My Step-by-Step Guide to Telling Clients You’re Raising Your Rates.
Another way to steal from the archives is to repurpose content from free calls or paid programs into blog posts. I love using this approach!
Blogspriation #4: Borrow Your Brilliant Guest Posts
If you’re building your list, you’re probably guest posting. And if you’ve taken my class, Get Your First 1000 Subscribers, you know you should always offer your best content when you pitch a guest post. (Hint: Never ever pitch your blog’s recycled content!)
However, many sites will allow you to reuse (not copy-paste, but repurpose!) the concept from your guest post for an article on your site after a certain time period has passed. This is a genius way to leverage what you’ve already written. Take your brilliant post and rewrite it with a new spin. It takes less effort the second time around, and it will give you something valuable to share with your own audience.
Blogspriation #5: As You Learn It, Share It!
As you’re learning and growing in your own life and business, you likely have new information and ideas to share with your audience. Taking previously-shared concepts and updating them is a great way to repurpose content and increase its value.
A year and a half ago I wrote a post called The Easiest Answer to the Toughest Question. It was to help you figure out how to describe what you do when people ask about your business. Now I know even more about this topic. Inspired by my old post and armed with additional knowledge and experience, I wrote a new post called Why You Shouldn’t Sell Coaching and What to Sell Instead. It’s another approach for explaining what you do and selling prospects on working with you.
Blogspriation #6: Ask Your Audience
Sometimes your best blogspiration will come from your readers.
Great questions always lend to fun and easy-to-write blog posts. This is why I let readers know they can always ask questions on my Facebook page. Sometimes the questions are easy to answer in a quick Facebook reply. Other times they require a full-blown post to address.
Here’s a post inspired by a fan’s Facebook question: 5 Tried-and-True Signs It’s Time to Raise Your Rates. Thank you, reader, for the fantastic question!
Blogspriation #7: Ask Others to Contribute
Sometimes it’s nice to get a little help writing your posts. Reach out and ask others to contribute to your blog. You’ll be sharing useful information with your readers and saving your brain power by not generating the new content.
When I was posed a thought-provoking question on my Facebook page, I knew other women could answer it better than I could. So I reached out and collected answers. What I got in return created two easy-for-me blog posts that provided helpful-for-you content!
Finally End Content Creation Burnout!
Today I’ve shared 7 tips for avoiding content creation burnout, so you can keep sharing the goods with your audience without taxing your brain.
Now, I’d love to know…
Which ideas above gave you immediate blogspiration for brain saving, content-rich blog posts?
What other ideas do you have for avoiding content creation burnout while still providing great information for your readers?
I can’t wait to hear what you’ve got in the comments below!
As always, thanks for reading. And please pass along this post to a friend who could benefit from a little blogspiration!
P.S. The beautiful irony of today’s post on saving time by repurposing content is that this article originally started as a repurposed post but slowly transformed into an entirely new creation. It became my second most time-intensive post to write. I hope you enjoyed reading it as much as I enjoyed creating it!
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