Which business-building experts, trendsetters, and websites do you follow online? Are you sure you’re subscribed to all the right people? How do you know?
Today I’m getting into the nitty-gritty of who to follow, who to not bother with, and how to know when you’re getting all the right updates from all the right people.
Plus, I’m sharing a step-by-step plan for whipping your inbox into shape so that all the best information is at your fingertips – and I’m rewarding those who use it with free some coaching (seriously!).
If you want to tap into the most valuable free online content, boost your own productivity, and move your business forward, you won’t want to miss this Jenny Shih tell-all!
Keeping Up with the Experts
The internet is bursting with amazing free content that can help you do everything from eating healthier to publishing your memoir to training your dog to wipe her paws at the back door (mine now can, thanks to a 10 year old boy on YouTube!).
The same goes for your business: You can get professional tips, training, and advice on every single aspect of running an online business delivered directly to your inbox every single day.
The natural tendency is to collect as much of this information as possible, because you should never stop learning … and knowledge is power … and you wouldn’t want to miss out on something important … and the next new trend is always around the corner.
Keeping up with numerous sites and having all that information at your fingertips is totally counterproductive. You can’t possibly act on all of it at the same time – hell, you probably don’t even remember subscribing to all of it – so it just sits there clogging up your email account and your mind.
Look, I get it. FOMO (that’s the fear of missing out!) is a powerful force. You find a great blog or an expert spouting off amazing tips left and right, and of course your first instinct is to subscribe so you don’t miss anything.
Then the emails start pouring in, and, after hanging out unread in your inbox for a while, they eventually join the hundreds (maybe even thousands!) of others in the purgatory of your “someday” folders.
You may think that having these emails out of sight means they’re out of mind and saved for the very day you’ll need it most… but it’s not what’s happening.
Subscribing to too many lists wreaks havoc on your productivity!
Here’s what’s really happening: The more electronic clutter you have, the more you’re slowing down your success. Why?
- It clutters your inbox and your brain, and it’s a leading cause of overwhelm.
- It’s distracting and draining, because you’re trying to keep track of what everyone else is up to and what new things you need to learn. People are less productive when they’re spread too thin, and there’s simply no need to tie yourself to every new trend anyway.
- It causes total panic and compare and despair by telling you all the ways you’re inadequate – and that’s never worth it! Self-shaming is just not a good business practice.
To this I say (firmly, but with all the love in the world): Enough is enough!
It’s time to STOP letting your FOMO obscure your focus and to STOP cramming your mailbox full of shit you don’t need! Tweet that!
Who to Follow, Who to Drop, and How to Keep Your Inbox Organized
I don’t clutter my mailbox with information for the sake of information because, frankly, it’s a huge waste of time and brain space. And it halts creativity, distracts me from what I need to do most, and totally stresses me out!
My focus is always on the tasks I need to do right now and the knowledge I need to gain to move my business forward in the immediate future. And your should be, too.
Take the exact same approach with your mailbox. The only people you need to follow right now are the ones who can help you right now. Maintaining this laser-like focus on what your business needs in the moment is the best strategy for keeping your mailbox – and your mind – clear and organized.
So who should you follow?
You should deliberately subscribe to the one or two experts who are currently teaching the exact things you need to learn to move your business along to its next phase. Tweet that!
When you’ve learned what you needed to learn from a particular expert, unsubscribe and move on. It may be brutal, but it’s also extremely efficient!
As for all of the blogs, newsletters, free online courses, and email lists you’re already subscribed to but routinely ignore, my advice is simple: unsubscribe, delete, and repeat.
Love the Unsubscribe Button (Starting Now!)
As you can tell, I’ve got my bossy pants on today, and you know what that means… A CHALLENGE for you! Plus a reward for following through. (Yay!)
Your challenge, should you choose to accept it, is to go into your mailbox and unsubscribe from anything and everything that distracts, overwhelms, or takes your focus away from moving your business forward.
I know it’s scary, but it’s wildly liberating: Open your email program and just start unsubscribing from all email lists that do not serve the immediate needs of your business. You may even need to dive into your trash folder to see the emails you’ve deleted in in the last few weeks.
This might require you to battle your FOMO, but I promise it’ll be totally worth it!
You know that website you subscribed to because you knew you’d need the advice somewhere down the line and you didn’t want to miss anything in the meantime? Unsubscribe and delete. (Now!)
All those folders full of emails and newsletters from dozens of experts on all sorts of topics to be perused later when you have the time? Unsubscribe and delete. (Now!)
Any and all emails from a sender whose name you don’t recognize and whose area of expertise you can’t remember? Unsubscribe and delete.
Those newsletters already in your trash that you tossed without even reading? You guessed it … unsubscribe and delete!
And if you find yourself racking up subscriptions again in the future (and you very well may!), remember this mantra:
Free online content isn’t going anywhere. You’ll find what you need when you need it. Promise! Tweet that!
What Do You Think?
First, I want to hear you weigh in on this subject. Share in the comments:
- Are you a packrat when it comes to email subscriptions, or do you keep it lean n’ mean like me?
- If you’re a packrat, does the thought of unsubscribing give you major FOMO?
- If you’re not a packrat, what advice do you have for those who are?
Second, I want to reward you for following through on the challenge!
Here’s what to do.
- Go through your email RIGHT NOW and unsubscribe from anything that’s not helping you and your biz right now.
- Count up how many lists you unsubscribed from and leave a comment below with the total.
- Also in your comment, tell me one list you’re staying on (biz or personal) and why.
- Then ask me your biggest, burning business question (in the same comment).
- Do this all by November 16, 2015, and I’ll give you a personal response — a little coaching on the house — to reward you for taking action!
This is gonna be fun! I can’t wait to hear from you, see your numbers, and find out how I can help you and your biz!