You probably can’t go through a day without hearing this online marketing buzzword:
Everyone everywhere is talking about sales funnels, and you’re frantically trying to learn what they are and how to create one for your business.
While you’re pulling your hair out over that, I’m pulling my hair out, too.
Why? Because the hype about funnels is pretty much just that: hype!
There’s way too much confusion and misinformation out there about sales funnels, and it has left you barking up the wrong tree.
Today we’re going to fix this once and for all.
I don’t want you to waste time or money or effort on something you don’t need (and a sales funnel is one of those things), especially when there’s a much faster and easier way to get clients.
When you implement the straightforward, proven process you’re going to learn today, getting a steady stream of clients quickly becomes simple and repeatable. (And who wouldn’t want that?)
Let’s get started.
You Don’t Need to Worry So Much About Sales Funnels (at Least Not in the Way You Think)
First, let’s talk about why everyone’s buzzing about sales funnels.
It’s because they’re important… if you’re running a million-dollar company.
And that’s why the marketing experts you follow are falling all over themselves about the magic of sales funnels. The funnels are the key to their seven-figure success.
Why million-dollar businesses need funnels
When making seven figures or more, business owners can’t personally interact with every potential buyer (because they have too many!).
They automate the process with some combination of lead magnets (opt-in freebies), ads, webinars, and sales emails so that these assets do the selling for them.
I know this sounds attractive to you, too! I mean, who wouldn’t want automation to do their selling?
But there’s a problem…
By focusing on complex sales funnels, you’re learning the wrong thing at the wrong time, and it’s hurting your business.
Why a fancy sales funnel will fail you
The experts promise that because sales funnels work for them then they’re the secret to success for you. They preach that you need Facebook ads, automated webinars, and complicated nurture sequences to build a business that makes money.
But none of those things will work for you yet because you’re missing the strong foundation that’s required before you can successfully implement automation.
First, you must clarify your message so precisely that you’re speaking to your clients in a language they understand.
You also must:
- know your target client inside and out, including her biggest frustrations and deepest desires, in her words
- have a clear offer that you know she wants, without a doubt (something tangible and specific)
- have an opt-in offer that solves her most pressing problem, so she can get a taste of how you can help her
- create a powerful squeeze page that converts clients at a predictable rate
- understand and know how to effectively employ marketing and sales strategies that can “speak to the masses” (this is different from what you need to know when you’re just starting out)
- constantly monitor and optimize your funnels (“set it and forget it” is a myth!)
- have a very high flow of traffic entering into your funnel
Until you have these pieces successfully working for you, an automated sales funnel will utterly fail to convert prospects into paying clients.
This is why I want to teach you an easier, faster way to fill your client roster.
My No-Fail Approach to Getting More Clients
Instead of setting you up to fail, I want to set you up to succeed! So let’s look at a strategy that will actually work.
This approach is so simple that you might miss how powerful it can be if you aren’t paying close enough attention.
That means no “middleman”! No ads, no automated webinars, no unnecessarily fancy or expensive systems.
Here’s what you’ll do instead…
First, you get out there and tell people you exist! There are lots of ways to do this, and one of my favorites is being of service on social media. (No, sitting behind your computer scouring Facebook doesn’t count!).
You can also write guest blog posts on popular blogs, get interviewed on podcasts, post flyers around town, attend networking events… the list goes on. (In fact, I share 21 proven ways to find clients in this free download.)
The point is to put yourself out there—no hiding, playing small, or dipping your toe in. If you want massive success you must take consistent, massive action. There’s no getting around it.
Next, you point people to your website, usually by promoting your free opt-in offer.
After people have taken you up on your free offer, you can warm them up to your services (I recommend you start with a Bite-Sized Offer) by sending automated emails or your weekly blog newsletter, all of which should have a link to your Work With Me page. If your Work With Me page is doing its job, the right people will hire you.
That’s all there is to it! You tell people you exist, get them to your website, and tell them about your offer.
(I told you it was simple.)
Surprise! You Just Created a Sales Funnel
First off, I want to clarify that if you follow the steps I outlined above, you have actually created a sales funnel!
Everything you to do get people to find you, engage with you, and buy from you is a funnel. We just took the messy middleman out of the process to streamline, simplify, and speed up your results.
Now you’re wondering, is it really that simple?
Yes… and no.
While this direct-to-customer approach simplifies the entire process of getting clients, I’m not going to feed you lies that it’s drop-dead easy. (You know me, I always tell it to you straight!)
Moving people from prospects to paying clients requires a strong foundation. You need to speak your clients’ language, have an opt-in that converts, and have a proven offer that your prospects have bought and loved.
What you don’t need are expensive systems, complicated email sequences, or paid ads.
Does it feel like a weight has been lifted? You’ve been trying to chase down fancy systems to get clients but you don’t need all that!
Now that you know the only things you need to worry about when it comes to your sales funnel, it’s time to take action.
In the comments below, tell me…
How would you define your client funnel?
What client-getting activities are you committed to trying for the next three months?
Fill me in below!
My personal recommendation for you: 21 Winning Ways to Book Yourself Fast