Tired of second-guessing everything you write on your about page?

Authority-Building About Pages has everything you need to prove your authority while genuinely connecting with your prospects.

You know a powerful about page is an important aspect of your website. It sparks a connection with your readers, builds trust with curious prospects, and positions you as the go-to expert in your industry. And you know that once visitors feel like they know you, they’re more likely to turn into paying clients.

The only problem?

Your head spins when you try to figure out what to share on your about page, what stories to keep private, and worse, how to write it all in a way to build your authority and showcases your uniqueness.

Whether you’ve been trying to make do with a mini bio or an over-the-top resume, or whether you’re just getting started with an about page draft or are on your tenth rewrite, you know you need an about page that tells your story and connects with readers. You simply need help getting it just right.

You’d love someone to tell you exactly what to include in your about page, so you make a jaw-dropping first impression and showcase your genius.

Imagine someone sitting beside you and telling you precisely what to write on your about page to stand out as the natural choice for your prospects…

That’s EXACTLY what I want to do for you.

With Authority-Building About Pages, you discover:

The essential elements of a powerful about page that connects with prospects and attracts perfect clients
The proven formula and flow for an expert-status about page and specifics on what to include to prove your authority
How to share your story in an enticing and authentic way to attract and lure in your dream clients
The secret to sharing your personal details in a way that makes you relatable and trustworthy
Which stories will make your prospects’ eyes light up and which ones to keep to yourself

Best of all, you’ll connect with your prospects by telling your story in a true-to-you way that highlights your confidence and all you have to offer your clients.

More than just showing you what makes an authority-building about page, I want to help you write it, step-by-step, including all of the little details to turn boring copy into copy that captivates.

That’s why, when you grab Authority-Building About Pages, you also learn:

How to know what draws in your audience’s attention from the very first sentence
My proven, step-by-step template for crafting a seductive story to instantly skyrocket you to expert-status
My famous “summary statement” formula to help you confidently answer the question, “So, what do you do?”
Expert copywriting guidance developed by me and my team of professional copywriters (all successful business owners in their own right, too!)
How to turn your professional experience and personal story into the biggest credibility-maker on your website

Finally! The rock solid about page formula you’ve been searching for!

Now, your about page is wildly compelling, and your story is turning curious readers into prospects and paying clients. Whether you have decades of experience or you’re a new business owner, you’ll have the storytelling structure to give you head-turning credibility.

This template outlines exactly what to include, what to write (and what not to write), how to format it, and more, so your prospects feel like they “get you” and are eager to work with you!

Just like that, you’re attracting your dream clients and standing proud as you build your expert-status online.

Grab your instant-access download now for only $47.

I get raves for my about page all the time.

“Using Jenny’s template to craft my About Page was a game-changer. It helped me get really clear about which parts of my story were relevant to share with my audience. But even more importantly, it helped me “marry” my story with my prospect’s need. In showing them how I moved from brokenness to healed-and-whole, I was able to create a desired outcome for them. I get raves for my about page all the time. Thanks, Jenny!”
Uma Girish, Grief Guide and Award-Winning Author, Hoffman Estates, IL

My about page spilled out onto the blank page like it was just waiting to be written.

“Blank page. With a blinking cursor. I love writing, and I have no problem talking about myself… but when it came to writing my about page on my website I was lost. How much is too much? What do I actually talk about? How do I know where to start? Jenny’s template is literally a fill-in-the-blanks guide—totally DIYable—with the exact guidelines of how long it should be and what to put where. Once I sat down with her outline, my about page spilled out onto the blank page like it was just waiting to be written (it was!).”
Chaya Shifra Sadoff, Certified Sleep Sense Consultant and Certified Lactation Counselor, Chicago, IL

With this guide, I wrote my about page in a mere few hours!

“With Jenny’s template, I did something I struggled to do for the past 2.5 years, from the moment I started my business: Write a page about me that actually reflects the truth ‘about me.’ I have written countless pages—and when I published each one, I would cringe because it didn’t really reflect what I wanted to say. I waffled and it never caught the essence of me as a businesswoman. With this guide, I wrote my about page in a mere few hours! I asked for feedback from some trusty business buddies and it was well received. Clients say they can relate to me as a person and that it gave them a glimpse of who I am—and that’s what made them book a call with me. Like anything Jenny puts out there, it WORKS!”
Joyce De Bakker, Holistic Productivity Coach, Melbourne, Australia

This is such a powerful and helpful resource.

“Having a proven template to use when I sat down to write my about page made this task go from overwhelming to easy. I just filled in the blanks and did some light editing to make sure it sounded like my own voice, and that was it. Done! I’m confident that I’m connecting with my customers, sharing the right parts of my story, and drawing my customers along on the path toward trusting me (and therefore buying from me). This is such a powerful and helpful resource.”
Doña Bumgarner, Life Coach, Santa Cruz, CA

Have questions? Ask me anything.