I hear you: You want success on your terms … but you’re not clear on how to achieve it. For example, you want to hit your business goals and also honor how you feel on a daily (or even hourly) basis. But from where you are today, you don’t know how to make it happen. The question is, how do you do this? How do you go after something when you aren’t sure how to Continue reading...
How to Fall Back in Love with Your Business Again
A reader asked me to help her with this: I want to fall in love with my business and be interested in it again. Aw, I feel you on this one. As someone who's been self-employed since 2009, I can assure you that the ebb and flow of love, excitement, enthusiasm, drive, motivation, you-name-it in business is real. Whether this is something you’re experiencing now or Continue reading...
21 Winning Ways to Book Yourself Fast
There are so many ways to get clients. In person, online, through speaking (online or in person), through writing, over email, via phone, through old connections, by making new connections ... The awesome thing is that since it’s your business, you get to choose which ways are most fun for you to use to get clients. In this guide, you’ll find 21 proven Continue reading...
Steal This! 5 Email Scripts to Get Clients Fast
When it comes to getting clients, sometimes the simplest strategies have the best results. One of my most effective client-getting moves email. My clients also have great luck with this approach, and I hope you do, too. It’s so effective that you can fill or nearly fill your client roster with this strategy alone! I’ve compiled five of my most successful email Continue reading...
Amplify Your Opt-In to Help Build Your Email List Faster
Today I’m sharing one of the easiest ways to grow your list: improve your opt-in. Here’s what you’ll learn in this post: 7 simple ways to make your opt-in more magnetic—without having to completely recreate it The number one opt-in mistake most business owners make and how to avoid it The single most important opt-in page you need (if you don’t have this, it Continue reading...
Steal This! New Client Intake System and Email Scripts
Is your new client process a bit chaotic? Could it have a bit more of a professional feel? Let's streamline your system for booking new clients and automating as much of the process as possible (without over-complicating it). Use the checklist below to create and implement a system that works for you. 7 Steps to Your New Client Intake System Here are seven Continue reading...
Steal This! Boundary-Setting Email Scripts
Having trouble setting boundaries with clients (and non-clients)? These email scripts will help! You can use the templates as-is or tweak them to suit your personal style. These emails tend toward the more firm tone because, in my experience, when most women realize it’s finally time to set a firm boundary, their clients have gone way overboard and firm is more Continue reading...
7 Secrets to Working Less Without Making Less
Back in 2012, I taught a totally free class called The Secrets to Working Less Without Making Less. Although some of the specific wording I use today to talk about these ideas has shifted, the core concepts are still applicable to anyone wanting to build a thriving business without working to the bone. Heck, it even works great if you're an employee who wants to work Continue reading...
3 Key Sales Concepts that Helped Me Earn More Money
To keep giving you relevant and timely content, we update our most popular posts. This article was last updated in May 2021. Selling is so much more than a script for a discovery call or template for a follow-up email. Sales is pervasive in your business—and that doesn't mean icky, pushy, slimy, or conniving. I like to think of sales as making a meaningful connection Continue reading...
Help, My Ideal Clients Don’t Know They Need Me!
You’re offering terrific services. You know you could help so many people. You want to shout from the rooftops: “I’m here! Hire me!” But when you tell ideal clients about your service, their eyes glaze over. That’s when it hits you: “My people don’t even know they need me.” You’re in good company. This is more common than you might think. What’s the Continue reading...