You’re working hard to build your business, and you’ve experienced firsthand just how tough it can be to market yourself, find your perfect prospects, fill your roster, and keep the whole thing going. Even so, you wonder… Is it normal to have to spend this much time marketing myself? I would much rather focus on doing the work I love. I hear you! If you’re a Continue reading...
4 Daily Habits You Need to Bring in a Steady Flow of Clients
What would change for you and your business if you could wave a magic wand and have a steady flow of perfect clients? Soooo much, like… ...You’d finally be able to make consistent, reliable money doing the work you love so you could quit your day job. ...You’d have the freedom to work on a schedule that fits your life, allowing you time to pick up your kids from Continue reading...
No New Subscribers? How to Turn Your Home Page into a Conversion Machine
First impressions count. And according to a recent study, it takes only 33 milliseconds to form a first impression. That means in less than a second you decide if you like someone, if you want to get to know them better, and even if you trust them. With such a small window, it’s no wonder you stress out about how you’re presenting yourself and whether you’re Continue reading...
Turn Readers into Loyal Subscribers by Fixing These 3 Blog Mistakes
Is blogging dead? Do you worry that putting time and effort into creating content for your blog is a waste of time? After all, it seems like “it’s all been said already” by someone else in your field, and it isn't 2007 any more! It's true, the internet is getting more and more saturated with content by the minute, and it's easy to wonder why you'd bother trying to Continue reading...
3 About Page Mistakes That Repel Perfect Prospects
About pages. Whether you love them or hate them, you know your website needs one. Not only is it the second-most clicked page on your website (after the home page), it’s also where potential prospects decide if they can relate to—and trust—you. This means your about page gives you the perfect opportunity to authentically connect with your target audience, build Continue reading...
How I Deal with Fear and Self-Doubt as a Business Owner
I confess: For the last 3+ months I’ve been scared shirtless. (And no, that’s not a typo. It’s a borrowed term from The Good Place. I recommend you start binging the show immediately… after you read this email.) Anyway, I’ve been experiencing regular bouts of anxiety, stress-induced stomachaches, and mental overwhelm (which, as I’ve taught you, is all in the mind). Continue reading...
Should You Rebel? When It Pays to Break the Rules in Your Business
I probably never told you this; there are a few things I never get tired of: Houseplants, long, hot showers, good books, how cute my dog is, and of course… Reminding you to do the right things in the right way in the right order to make your online business work. And here’s why I love that last one in particular: Because when you do the right things in the right Continue reading...
The Right Way to Ask for Business Help, Even If You Don’t Know Why You’re Stuck
Running an online business can be lonely, and sometimes you feel like you’re swimming in a sea of questions with nowhere to turn to get them answered. Even worse? Sometimes you don’t even know what your question is! Maybe you feel stuck in your business, and you don’t know why. Or you know something’s wrong, but you can’t put your finger on it. All you do know Continue reading...
How to Create Premium Packages (Your Clients Will Love)
If I had to guess, one of the biggest reasons you started your business is to help people make a transformation in a certain aspect their lives. Whether you help them lose weight, become a better parent, or <insert your promise here>, what you really want to do is make their lives better. But helping your clients make significant transformations requires more Continue reading...
Want to Host a Private Retreat for Your Clients? Read This First
A few months ago, 35 incredible business owners traveled from across the globe to Make It Work Live, an in-person retreat in Corvallis, Oregon. What they didn’t know—and what they learned at the start of the retreat—was that the retreat almost didn’t happen… but not for reasons you might think. You see, I had HUGE fears around running a retreat. And to make things Continue reading...