You likely found your way here from a web search for “Kendrick Shope Authentic Selling Review.” This page has been the most popular reviews for Kendrick Shope’s Authentic Selling® University (formerly known as Sales School) since I first published it.
People come back year after year, because it’s an honest review that paints a fair picture of what the program is and isn’t, who it’s for and not for, and what to expect from the program.
Because I personally have learned so much about selling from Kendrick and know how much she and her programs help other business owners, I’m also an affiliate.
That said, know this: I don’t affiliate for 99% of the people who ask me to promote their stuff. That’s because I have to have first-hand experience with the person and/or their material so I can fully support it and honestly speak to who it can help (and can’t).
What’s Kendrick Shope’s Authentic Selling® University
Kendrick Shope’s Authentic Selling® University (formerly known as Sales School) is a leading online sales training program, and I’m excited to share with you how Kendrick’s deep sales expertise changed my business forever and how it can change yours, too.
In this review, I’m going to share with you what Authentic Selling® University is, why I love it, and who I think it’s best suited for (and not for).
Before I get to all of that, I want to start this 100% honest review by being totally upfront with you: Kendrick and I are best friends … but it didn’t start out that way.
Here’s the quick version of our friend-love story:
Back in 2012, Kendrick and I were both participants in a 9-month, high-end mastermind program. I was ramping up my business and Kendrick was diving headfirst into the online world, trying to start her gig as a life coach.
Kendrick hired me to help her put together her coaching offers and start getting new clients. Through this coach-client relationship, we started to get to know one another better.
A month or two later, I posted to our private mastermind group, “I think I need to learn about sales. I’m getting a lot of perfect prospects on the phone, but they’re not saying yes to working with me.”
Kendrick replied, “I used to work in pharmaceutical sales, and I might be able to offer some ideas. Let’s hop on the phone, and I’ll see what I can do to help.”
One 90-minute phone call later, and my business was forever changed. Kendrick saw the tiny mistakes I was making that were holding perfect prospects back from saying YES.
Even better, she knew exactly what I needed to do to go from a 50% consult conversion rate to nearly 90%.
I quickly told her, “You should stop being a life coach and start being a sales coach. This is gold!!”
To which she humbly replied, “Doesn’t everyone know this already?”
All I could do was laugh. “Um, NO, people most definitely don’t know this already!”
From that moment on, Kendrick and I traded weekly coaching. I helped her close out her life coaching business and start and grow her sales coaching business. She continued to teach me everything she knew about sales. We talked about copywriting, customer service emails, consults, follow-up emails, and so much more.
Within the first 8 weeks of working with Kendrick, I brought in $10,000 more than I would’ve if I hadn’t had the insights from Kendrick. A few months later, I filled my client roster and started a waiting list. Not long after that, I had a six-month waiting list for my services.
All I did was learn how to sell, and it felt like magic!
Which brings me to where we are today and my review of Authentic Selling® University.
What is Authentic Selling® University, anyway?
Kendrick Shope’s Authentic Selling® University is a video-based training program that teaches essential sales skills for all business owners.
While Kendrick’s curriculum is targeted at serving online business owners, the principles are applicable to anyone who has their own business or is self-employed.
Whether you want to sell products or services, the sales skills you’ll learn in Authentic Selling® University are a MUST.
Here’s what you’ll discover during the program:
Class 1 – Sales Mindset
Class 2 – Sales Page
Class 3 – About Me Page
Class 4 – Buyer Psychology
Class 5 – Sales Emails
Class 6 – Sales Calls
Class 7 – Sales Objections
Class 8 – Follow Ups
My 100% Honest Review of Authentic Selling® University
As I mentioned earlier, learning sales from Kendrick Shope had a bigger impact on my business’s bottom line than anything I’ve learned from other coaches or programs.
Simply put, I wouldn’t be where I am today if I hadn’t had “the Kendrick magic” infused into my business in 2012.
Kendrick’s sales knowledge filled in a huge gap I had when it came to successfully running, marketing, and growing my business. It’s so clear to me that you’ll never get far in business if you don’t learn sales! She taught me exactly what I needed, exactly when I needed it, and I’m forever grateful for how she changed my business (and my life) forever!
Since then I’ve hired Kendrick to help with launches, train my sales team, and teach me to up my own sales game. She has the experience, skills, and knowledge to help business owners from beginners to those making 7 figures!
I have seen in the results clients get in her program, and it’s the best online sales training program I’ve personally experienced.
The Authentic Selling® University Program Content
Authentic Selling® University breaks down the core sales concepts—everything you need to know—step by step, with checklists and straightforward how-to guides to ensure you’re learning and implementing every step of the way.
Within the classes outlined above, you learn the must-know sales skills, including (but most certainly not limited to) …
- The “sales map” process so you always know what to write
- Which part of your website is most effective in getting more clients (it’s not what you think!)
- How to ensure your opt-in offer converts leads into prospective buyers
- The proven sales page formula that works no matter what you’re selling online
- Kendrick’s Discovery Call process that has helped her students get their first clients and sell thousands in a single week
- The exact words to use to almost any objection your prospect brings up
- Three alternatives to using Facebook to find your paying customers
- How to create blog posts that create engagement that eventually leads to sales
- … and so much more!
You get access to all the modules instantly as soon as you register for Authentic Selling® University. And you continue to have lifetime access.
The Authentic Selling® University Workbooks
Each class comes with a comprehensive workbook that includes priceless how-to guides, take-n-tweak templates, word-for-word scripts, and notes from the lessons—everything you need to become a seasoned sales pro even if you’re just starting out.
The Upgraded Authentic Selling® University Experience
The ASU content is top notch. Kendrick herself takes the experience out of this world.
When you upgrade your ASU support, you get personal access to Kendrick and Chelle, her right hand woman, both helping you personally with your biggest sales and tech challenges.
The Study Hall includes:
Coaching with Kendrick The Authentic Selling® University Secret Sauce
One of the coolest things about Authentic Selling® University is—on top of the video lessons you receive—Kendrick coaching you and giving you feedback on your homework assignments.
Kendrick herself is right there giving you her insights on your specific challenges. Kendrick’s energy, enthusiasm, and excitement for selling is palpable, and you can’t help but get pumped to learn and implement everything she shares with you.
In addition to learning from your own questions, you can learn from the questions others asked as well. This is GOLD.
Operations + Tech Power Support
Once a month, you can submit your operations- and tech-related questions, and Chelle Weech, Kendrick’s Chief of Operations, will answer the questions live on the call.
You have access to the Tutor Times and Operations + Tech Power Hours for one full year from the day you enroll in Authentic Selling® University. One month before your access ends, you will have the opportunity to renew your access to this support at a significant discount.
Who Authentic Selling® University Is For
Authentic Selling® University is perfect for the business owner who has a business they love doing work they love … but aren’t getting clients and customers coming in the door and saying YES as often as they’d like.
Whether you have an online or brick and mortar business, whether you sell products or services, and whether you have your own independent business or are a part of a network marketing, direct sales, or/ MLM business, Authentic Selling® University will teach you crucial business skills.
Authentic Selling® University students typically have a few things in common. First, they know they need to learn to sell more, but they’re worried about being pushy when they do it and want to know a better way to approach sales. Second, simply put, they want more clients and customers, they want to earn more money, and they want to have a bigger impact with their businesses.
Who Authentic Selling® University Is NOT For
If you aren’t sure what kind of business you want to have, I would not recommend taking Authentic Selling® University.
If you don’t know your niche, Authentic Selling® University isn’t for you.
If you’re sensitive to feedback or don’t really want to learn to improve your skills, don’t take Authentic Selling® University.
If you’re not willing to try something new or experiment with creative approaches to selling, you won’t be successful in the program.
Although it’s helpful to have a published website when you join Authentic Selling® University, you can still write web copy without having a website and can still take advantage of those lessons.
Make Sure You Invest Wisely
Now if you’ve read this far, you’re a smart cookie looking to make a smart decision. (I love that about you!)
In addition to giving you a lot of information in this review (plus more below, still to come), I want to help you ensure you’re investing wisely.
That’s why I’ve written an article called 3 Key Sales Concepts that Helped Me Earn More Money—all things I learned from Kendrick—that changed my business forever.
As a successful student of Kendrick Shope’s sales know-how, it’s always my pleasure to share the powerful tips and tricks I learned from her that changed my business forever. In this guide, you’ll discover the top three insights based on the most popular questions potential Authentic Selling® University clients ask me year after year.My Personal Recommendation for You3 Key Sales Concepts that Helped Me Earn More Money
Frequently Asked Questions About Kendrick Shope’s Authentic Selling® University (Formerly Known as Sales School)
Still have questions about Authentic Selling® University? I’m happy to help.
Below are the most commonly asked questions about her incredible program, along with my answers, to help you make the best decision for you and your business.
If you don’t see your question here, email me. There’s information below on how to do that.
Q: I’m a _______. Is Authentic Selling® University right for me and my business?
A: The bottom line is this: Every business owner needs to know how to sell, no matter what kind of business you have.
Kendrick’s program is focused on online businesses and much of the information is directly applicable to service-based businesses, but all of it works for any kind of businesses.
Whether you have an online or brick and mortar business, whether you sell products or services, and whether you have your own independent business or are a part of a network marketing, direct sales, or MLM business, Authentic Selling® University will teach you crucial sales skills.
Q: I know what I want my business to be, but I haven’t created anything yet. No website, no clients, nothing. Should I take Authentic Selling® University?
A: The good news is that you don’t have to have a website to get clients and customers for your business. I know smart business owners who started out with a simple landing page, a Facebook fan page, or a LinkedIn profile, and they got clients by simply employing a bit of hustle.
As long as you’re clear on what business you’re running, you’re ready for Authentic Selling® University. So dive in and get started sooner rather than later!
Q: I’m a coach, but I don’t know my niche. Can Authentic Selling® University help me?
A: Kendrick’s really clear on this: Authentic Selling® University will not help you find or define your niche. Although you’ll eventually need sales skills to sell your products and services (once you know what those are), if you don’t know what you’re selling, it’s difficult to take advantage of the Authentic Selling® University program until you’ve identified your niche.
Q: I’ve hired a ton of people to help me start my business: a website designer, a copywriter, and even a business coach. I’ve spent a ton of money but haven’t seen any results. I’m reluctant to join Authentic Selling® University, but part of me also thinks it would help. Do you have any words of advice?
A: First off, I’m sorry to hear that you’ve invested a ton in your business and have not seen the return. I know that can be terribly disheartening and frustrating.
I also see a trend: relying on other people to make your business work. I see this a lot with new entrepreneurs. They shell out a ton of cash to get started in a business that they have no experience in. Authentic Selling® University could help turn that problem around—or it could perpetuate it! You need to learn to be in the driver’s seat of your business if you want to be successful. Will this investment be different? Only you can know.
Q: I have an online business, but I’m just doing it on the side while I have a full-time day job to support me. Because of that, my business is still pretty small. I’m also a mom with little free time. Should I take Authentic Selling® University?
A: If you’re ready to learn and implement sales in your business, Authentic Selling® University is absolutely your next step. The majority of business owners who start out are working a full-time job and have busy lives while building their businesses on the side. It’s normal, and you’ll be in great company!
To help you succeed, set aside however much time you can each week to step through the material and implement what you learn. Even if it takes more than a few months to take action on everything, it’s fine! Stick with it, and step by step you will see results.
The bottom line is this: If you don’t already have sales skills, you need to learn them. And Authentic Selling® University has got you covered!
Q: I currently have a ton of debt and money is tight, but I realize I need to learn some sales in order to make money to pay off that debt. Should I invest, possibly going further into debt, to build my business?
A: I will never offer advice on how an individual should manage their personal finances. We each need to make the best decisions for ourselves given our circumstances.
Some people are comfortable taking on more debt when they know it will benefit them in the long run; others shy away from debt and would prefer to wait until they can pay in full.
That said, here are some things to consider as you work through this decision for yourself:
- Are you buying into one more program in sheer hopes of it being your saving grace or magic pill? (Be honest!)
- Is the debt something you have under control, like it’s a school loan that you are making payments on every month, even though it’s ginormous? Or is it out of control, growing every month, and you’re struggling to make the minimum payments?
You know yourself best. Before you jump into creating more debt, look at your situation from several angles—practical, logical, and emotional—and really see if Authentic Selling® University (formerly known as Sales School) will help you change your situation or perpetuate the situation you’re currently stuck in.
No program will be an instant money-maker. Building an online business takes time, determination, and lots of hard work.
At the same time, it’s totally possible to create financial success in an online business. I’ve done it, my clients have done it, and I know other business owners (and Authentic Selling® University students) who have done it, too.
However, taking Authentic Selling® University alone doesn’t guarantee a monetary return; but I have found what Kendrick teaches to be one of the key ingredients to my success.
Have more questions?
Read the Authentic Selling® University program page. Or …
Ask me anything. I’ll give you my 100% honest answer.
This post was originally published in May 2018. It was updated in May 2021 for accuracy.