You likely found your way here from a web search for “Marie Forleo B-School Review.” This page has been one of the most-visited, most popular reviews for B-School since I wrote it back in 2012.
People come back year after year because it’s an honest review that paints a fair picture of what B-School is and isn’t, who it’s for and not for, and what to expect from the program.
I was an affiliate for this program from 2012 through 2020, and I love supporting business owners who join B-School with a big bonus bundle, including coaching, additional resources, and more.
Marie no longer offers an affiliate program. This means I am no longer an affiliate and I no longer offer bonuses to folks who join through my link.
However, folks have found this review incredibly useful, so I’m leaving it up! I’ve eliminated the parts about my bonuses (since they’re no longer available), but I have added some links to where you can learn more about working with me and my team.
Here’s My 100% Honest Review of Marie Forleo’s B-School
I often get asked what I think of Marie Forleo’s B-School, so here’s my 100% honest review.
I’m going to share with you what B-School is, why I love it, and who I think it’s best suited for (and not for).
I took B-School in 2011.
“I can honestly say it was the best business decision I have ever made for my business. I wouldn’t be where I am today—bringing in multiple six figures working 20-30 hours per week—if I hadn’t started with the foundation I learned in B-School.”
What is B-School, anyway?
Marie Forleo’s B-School is an 8-week interactive, video-based training program designed to teach online marketing strategies to business owners who want more sales and more impact from their online presence. It covers all of the high-level concepts you should understand if you want to run an online business.
Whether you want to sell products or services, information or advice, you have a brick and mortar business, or you’d like to be totally virtual, B‑School will help you get started.
Marie’s program walks through what she has defined as the 6 Pillars of business success:
Marie’s methodically mapped out exactly what you need to do to create a profitable, purpose-centered business. Marie teaches timeless and authentic business and marketing techniques that will help you grow your business in a way that feels good and true to you; there’s no need to pretend you’re anyone other than you are or market your business using slimy, snake oil techniques. (Thank goodness!)
Although the program was originally designed for online businesses, Marie, ever striving to improve her work, has expanded and improved the program to include content highly relevant to all businesses, including brick and mortar and product-based businesses.
My 100% Honest Review of B-School
I joined B-School in 2011, just a few months after launching jennyshih.com. At the time, I had barely made any money in my business. Within eighteen months after launching jennyshih.com, with B-School knowledge under my belt, my revenue hit six figures.
B-School filled in my major knowledge gaps and helped me understand all of the components required to market my business and earn a great living doing work I loved. It was exactly what I needed, exactly when I needed it, and I’m forever grateful for how the program helped me.
The B-School Program Content
The program content is top-notch. Every concept is clearly and thoroughly explained. There is enough material in this program to help you start your business, hit six figures, or even reach seven.
Marie covers the basic online lingo, so you fully understand terms like opt-in, permission marketing, guest posting, and more. She dives into the 6 Pillars (listed above) in great detail, so you know all the ins and outs of online marketing.
Basically, after going through the program, you have all the business and marketing information you need to make your online business a success.
Who B-School Is For
B-School is perfect for anyone who knows what they want to do for their business but hasn’t had much success with the business aspect of it (like making money!). B-School is also perfect for anyone who has had a successful off-line business who wants to take it online but doesn’t know how.
If you’re clear or even mostly clear on what you want to do in your business, you are primed to take advantage of what Marie teaches in this program.
If you’re ready to put yourself out on the internet to make money doing what you love, and if you believe in yourself–even just a tiny bit–B-School will rock your world.
If you’re a locally-based or brick and mortar business looking to up your game and online presence, this program will teach you exactly what you need to know.
Who B-School Is NOT For
If you are swimming in fear and have doubts about being in business, I suggest you wait until things settle down for you.
From what I’ve seen, business owners who try to learn about business and marketing before they feel confident, simply flounder and feel worse about their situation. I don’t want anyone to put unnecessary pressure on themselves when it comes to making their purpose-driven business work. Take care of your inner work, then dive into the business stuff when you’re ready.
B-School will come around again, so you don’t need to feel like you’re missing out. There will be another chance for you to dive in next year.
What B-School Is and What B-School Isn’t
For all my love of B-School, you may be wondering if I look at this program through rose-colored glasses. I assure you, I don’t.
B-School did a huge thing for my business, as you’ve read here. However, there are many skills you need to create a successful business that you don’t get from B-School.
In addition to being good at your craft (whether that’s coaching, nutrition, yoga, design, writing, teaching, making or crafting or anything else), you have to understand…
- fundamental marketing principles (B-School does teach you this)
- financial planning
- bookkeeping and taxes
- strategic planning
- how to work through your own fears and mindset issues
- the sales process and how to implement in for your unique business (Bonus alert!)
And, of course, you have to be crazy-determined to make your business work.
There is not one program that’s a silver bullet, and B-School is no exception. There are many factors required to making your business work.
How to Make the Most of Your B-School Experience
One of the reasons B-School was a huge hit for me was that I set aside time each week to learn the material and implement the concepts Marie covered. Each week I set blocked out three hours on Mondays to work through the program content. I made learning a priority, put the time in my calendar to work through the material, and made that time non-negotiable. Additionally, I set aside an additional two to four hours each week to take action on what I learned. This meant that if I learned about websites on Monday, I was implementing what I learned on Tuesday, Wednesday, or Thursday.
Having an action-based mindset was a big part of why B-School made such a huge shift for me and my business. Now, not everything you learn will be immediately implementable. Some concepts will take time to digest, think about, and act on, and that’s okay. In fact, there are still concepts I’ve yet to implement (because she covers that much!). You don’t have to do everything she teaches in order to see results in your business, and my business success is evidence of that.
If you don’t have as many hours each week to learn and implement as I did, you can certainly learn and take action more slowly over time. There’s no pressure to go any faster than you’re able. I know plenty of women who took a full year (or more!) to implement what they learned, did it at their own pace, and still created great results for themselves. Working at your own pace will get you where you need to go on a schedule that’s perfect for you.
Make Sure You Invest Wisely
In addition to giving you a lot of information in this review, I want to help you ensure you’re investing wisely.
That’s why I’ve put together a free download called 7 Things You Must Know Before You Invest in B-School.Click to Download7 Things You Must Know Before You Invest in B-School
As a successful B-School graduate and past affiliate, I’ve fielded hundreds of questions about B-School, helping business owners make the right decision for them and their businesses. In this guide, you’ll find insights based on the most popular questions potential B-Schoolers ask me year after year.
So… Is B-School right for you?
Grab the guide here and keep reading to be sure.
Frequently Asked Questions About Marie Forleo’s B-School
As a past affiliate, I’ve received dozens of emails about B-School over the past four years. The common theme is: “This is my situation. Is B-School right for me?” I’m posting the most common questions I’ve received, along with my answers, hoping this extra info will help you make the best decision for you and your business.
If you don’t see your question here, email me. There’s information below on how to do that.
Q: I’m a _______. Is B-School right for me and my business?
A: The information covered in the program is at a high enough level that it can be applied to many different business types. If you feel confident in your ability to take solid information and translate it for your specific needs, B-School will definitely help you.
If, on the other hand, you’re looking for a program that will teach you exactly how to make your ______ business work, then this will not be the right program for you. You’ll need to take the high-level online business concepts and apply them to your unique business. Though not always easy, but it’s essential for success!
Q: I’m a coach who has been through coach training, but I don’t yet know what type of coaching business I want to have. I’m not totally clear on my niche. Should I take B-School now or wait until I’m more clear?
A: It will be challenging to go through B-School if you don’t know what you want to do in your business. You can’t create an opt-in offer for your list, blog, create packages, and market yourself if you don’t know exactly what you’re marketing or who you’re marketing to. Keep Reading…
Q: I know what I want my business to be, but I haven’t created anything yet. No website, no clients, nothing. Should I take B-School?
A: If you don’t know what you want to do at all, B-School won’t help you get clear. If you were trying to decide if you should start a bakery, an online business as a coach, or a practice as a massage therapist, B-School won’t help you sort that out. Keep Reading…
Q: I’ve been a coach for awhile and recently found my new niche. My website doesn’t reflect this niche. I can make changes to the content, but will I be behind the curve because I haven’t already been marketing to this niche?
A: Absolutely not! In fact, having the basics of a website up and a foundational understanding of online marketing will make you ahead of the curve. You’ll be able to implement what you learn very fast because your site is up already. Keep Reading…
Q: I want to create a premium coaching program where I work with clients one-on-one. I also see myself creating related products to offer a low barrier for entry so I can serve even more women while generating passive income. Is this something that B-School can guide me in doing?
A: The information covered in the program is at a high enough level that it can be applied to many different businesses. You will definitely get some great ideas for what to offer, but it won’t teach you exactly how to do this for your specific business. That said, my bonus group coaching can help address that gap for you. Keep Reading…
Q: I’ve hired a ton of people to help me start my business: a website designer, a copywriter, and even a business coach. I’ve spent a ton of money but haven’t seen any results. I’m reluctant to join B-School, but part of me also thinks it would help. Do you have any words of advice?
A: First off, I’m sorry to hear that you’ve invested a ton in your business and not seen the return. I know that can be terribly disheartening and frustrating. Keep Reading…
Q: I have an online business, but I’m just doing it on the side while I have a full-time day job to support me. Because of that, my business is still pretty small. I’m also a mom with little free time. Should I take B-School?
A: If you’re ready to take the steps necessary to grow your online business, B-School will absolutely help you make that happen. If your time is limited because of your job, your kids, or anything else, it’s okay! Keep Reading…
Q: I have a successful off-line business and would like to build an online presence, but I know nothing about the internet or websites. Is B-School right for me?
A: If you have a solid, successful business that runs well and if you know what your business is all about and who your target customers are, B-School can help you. Keep Reading…
Q: I have a brick and mortar business. How specifically does B-School help someone like me?
A: This is such a great question! Since I don’t own a brick and mortar business, I reached out to my friend and fellow B-Schooler, Sonia Ruyts (also a super cool human being and the owner of Stash, a brick and mortar yarn shop) to answer this question for you.
Here’s what Sonia shared with me… Keep Reading…
Q: I currently have a ton of debt and money is tight. But I know I need to learn some of these concepts in $ to make my business work. Is it worth it for me to invest and go further into debt to create this business?
A: I can’t offer advice on whether or not you should spend more money when you’re already in debt. Each of us needs to make the right financial decisions for ourselves. I know some people are comfortable taking on more debt when they know it will benefit them in the long run; others shy away from debt and would prefer to wait until they can pay cash. This is a personal decision you will need to make for yourself. Keep Reading…
Q: There are quite a few affiliates selling B-School. Who should I choose?
A: Since I’m an affiliate this year, obviously I recommend myself (stay tuned for more details)! But honestly, I suggest you look at who you can learn the most from.
Often, the bigger name affiliates aren’t the best to go through because they have SO MANY people buying from them. But when you buy from smaller affiliates who offer small group coaching or a more intimate experience, you can learn so much more.
Trust your gut, not flashy big names, and you won’t go wrong.
Have more questions?
Start here:Click to Download7 Things You Must Know Before You Invest in B-School
What B-Schoolers said about my bonuses:
Jenny offered the most useful bonuses of all the affiliates.
“She was a pleasure to work with. The coaching and the classes helped me to calm down, stop feeling “behind,” and prioritize what I needed to do.”
Allison Wunderland, Culinary Artist, Atlanta, GA
Jenny's bonuses helped me make the most of B-School!
“Signing up for Marie Forleo’s B-School was the biggest investment I’d made in my business, and I knew I needed to make it count. Having Jenny on my side throughout B-school would amplify my efforts.
While I give loads of credit to the course, its fast pace and growing community can become overwhelming and cause your progress to come to a screeching halt.
Jenny’s bonuses helped me navigate the program to fit my individual business needs, giving me clarity and momentum so that I could get my new business off the ground.”
Kristy Oustalet, Business Coach, New Orleans, LA
The coaching sessions were amazing!
“The coaching bonus with Jenny was the absolute best part of my B-School experience. I actually feel sorry for the other B-Schoolers who didn’t join through Jenny because the sessions were SO helpful.
It was SO refreshing and helpful to get personal attention. I cannot believe how quickly Jenny was able to zero in on our unique problems and offer spot-on solutions!
B-School is amazing. B-School with Jenny Shih on your side is INCREDIBLE. Having the chance to ask Jenny your personal burning business questions as you implement post-B-School is priceless. It really is like having a business superhero on your team.”
Jackie Johnstone, Social Media Coach, Bordeaux, France
I love how fast Jenny gets to the heart of my questions.
“Jenny knows how to take the theoretical and make it relevant for anyone she speaks with. I know lots of women struggle to implement the B-School theory for their businesses, but Jenny knows how to make it a no-brainer! She gave me specific actions to take and apply to my unique situation. She’s awesome!”
Mindy Crary, Financial Coach & Certified Financial Planner, Seattle, WA
I got more clarity in the group coaching sessions than I ever thought possible.
“B-School is life-changing because you learn all of the tools you will ever need to run an online business. The problem is that having the tools is not enough; you also need to learn how to apply them to your business.
Jenny helps you build the bridge from what you learned to how to actually use it! The group coaching was simply AMAZING!”
Mary Jean Padalino, Nutritionist, Toms River, NJ
Jenny was able to give me very specific, do-able actions steps.
“The coaching was VERY helpful and I’m mucho grateful for it! It’s obvious that Jenny puts a lot of thought and heart into her work.
For future B-Schoolers, I’d say that Jenny’s bonuses were thoughtfully presented and given with a lot of heart. You can take it all in at your own pace.”
Courtney King-Mallory, Holistic Life + Biz Coach, Atlanta, GA
The coaching *rocked*.
“It was so helpful to get answers not only to my questions but to others’ questions as well, because they almost always applied to me.
I loved the live help, and I love Jenny’s work!”
Jess Ryan, Parenting Coach, Syracuse, NY
I loved the coaching!
“Jenny was extremely generous with her time, coaching and the bonuses! I’ve seen others in the B-School community who didn’t receive bonuses or didn’t get great ones. Not me!”
Janet Dudley, Speech Pathologist and Co-Founder & Director of Social Communication Specialists, San Diego, CA
This post was originally published in May 2012. It was last updated in November 2020 for accuracy.