Strategic Advising and Coaching for Experienced Business Owners

You started your business with a particular set of values, ideas, ambitions, and goals. You worked hard and built something real. You worked through tough challenges and difficult decisions. You know how to figure things out.

Your business has provided income, enjoyable work, fulfillment, and opportunities for personal growth. You have a solid reputation in your industry for the work you do. People know your name and respect what you’ve created.

You’re grateful for all of that.

But something has changed. Things may still look good from the outside, but something about the business isn’t working like it used to.

Maybe the change is obvious, like a personal health crisis, shifts in family and home life, or a changing industry landscape. Or maybe it’s subtle, like a quiet sense that something isn’t right, even if you can’t point to anything specific.

Maybe you’ve tried to ignore it. Or navigate your way through it with the usual business tools: new offers, niche adjustment, fresh marketing campaign, shift in business model, mastermind, spreadsheets, or endless AI chats.

But you’re still going in circles. Sometimes it’s not really clear what the problem is. Other times, you know what needs to change, but you can’t see exactly how to do it.

Everything is tangled together—what’s working and what isn’t, how you feel about the work, what you believe should be working, what you think a good strategy looks like, what you think you should want, what you actually want, and things you might not have fully admitted to yourself yet.

And the stakes are high. Your business matters. Your clients, reputation, history, and years of work matter. Your team—and the responsibility you feel for them—matters. Your income matters, too.

So changing some or all of it feels big, scary, and loaded.

You don’t want to blow everything up. (Okay, maybe some days you do.) You don’t want a generic formula or cookie-cutter solution. And you don’t want to keep making changes without knowing if it’ll do any good.

You want to understand what’s actually happening, what really needs to change, and what to do about it.

What I Offer

I offer strategic advising and coaching for experienced business owners who know something in their business needs to change, but figuring out what’s actually going on and what to do about it isn’t simple, obvious, or easy. Because when you know your business inside and out, it’s almost impossible to get enough distance to see situations like this clearly enough.

We look at all of it: you, the business, the strategy, what’s working and what isn’t, the practical considerations, the income needs, the personal realities, and the assumptions you may be making about what the business is supposed to look like or how it’s supposed to work.

I ask a lot of questions, question underlying assumptions, and offer new perspectives. Together, we untangle all of the pieces so you can more precisely understand what’s going on with your business.

This means you’ll see the situation differently than you did before, whether that’s the problem itself or how to approach it. And when you see things differently, new options become available.

Usually you’ll walk away from our first session with a much clearer picture of what’s going on and why it’s been so challenging to solve on your own.

From this place, you’re able to make decisions about what to take action on, what you want to experiment with, what you want to leave alone, and what you still need to understand better.

I don’t have formulas or blueprints, because there isn’t one right answer. My job isn’t to hand you a prepackaged plan or tell you what you should want. It’s to help you see the situation clearly enough that the next steps become apparent, even if they aren’t easy ones.

How We Work Together

We begin with a 90-minute session.

You bring the whole situation to our conversation, even if it’s a huge complicated mess. You’ll share things like what you’ve tried, everything you’re worried about, conflicting thoughts you’re having, the decisions you can’t seem to make, and all the pieces that you’ve been trying to sort through on your own.

You don’t need to clearly define the problem. You don’t even have to know where to begin.

That’s the point.

I’m here to hold and work through the complexity of it all. I’ll ask questions, follow different threads, sort through what’s going on, and bring my own thinking and experience to the conversation. We’ll look at things you’ve considered and things you haven’t. I won’t get lost in details or rush you to a particular solution.

Often, one session brings a massive amount of clarity around a very complicated problem.

For example, one seasoned business owner I worked with was contemplating closing her business and doing something completely different. After our conversation, she realized she loved the work she offers but needed to change two things: her relationship to uncertainty and her marketing plan. This changed what she was focusing on in her business and pointed to her next personal growth edge.

Another consulting team was convinced they had a sticky marketing problem. After our conversation, they realized they were selling an offer they didn’t want to sell anymore. They pivoted the whole business to a suite of offers that has both them and their clients excited. From there, they reworked their entire business strategy,

There’s no expectation about how many sessions you have. Some clients find one offers what they need; others return for additional conversations as they work through decisions and implementation.

Investment

90-minute sessions are $500.

Long-term engagements are available by request and customized to the client.

Get Started

Think we might be a good fit?

Email me and tell me what’s going on and what you hope to get out of working together. I’ll personally respond within 2-3 business days with any questions I have for you and information about next steps.

Have a question? Contact me here.