To keep giving you relevant and timely content, we update our most popular posts. This article was last updated in May 2021.
This is the fifth and final part of a five-part series curated specifically to help you fill your client roster, sell out programs, and create passive income. Before reading on you might like to read Part 1, Part 2, Part 3, and Part 4.
Imagine how it would feel if your services and offers quickly sold out…
Imagine your client calendar filling up, your programs selling out, and your evergreen products selling day in and day out…
Over the past few days, you’ve learned exactly what it takes to fill your client roster and successfully sell your programs and products.
But even if you solve your clients’ needs, deliver high-quality content, and have systems in place to make it easy for people to hire you, you’ll still struggle to make money if you’re missing this one critical piece of the puzzle.
Dive in and discover the final, crucial ingredient to hitting your sales targets.
Filling Your Pipeline with Potential Clients and Customers
To get a steady, consistent income month after month, you need a steady flow of prospective clients in your pipeline.
If you’re a new business owner, you must focus your attention on creating your pipeline.
If you’re an experienced business owner, to hit your targets, you need to grow your pipeline.
How do you ensure that your pipeline is full of hungry prospects? Build your list.
The MUST-DO Strategy for Selling Anything
You can have the best products and services in the world, and you can understand your customer inside and out, but if prospects don’t:
- feel like you’re speaking “their language”
- believe that you can solve their problem
- trust you
- feel like they have rapport and connection with you
… then you won’t sell a damn thing.
And I know, more than anything, that you want to grow your impact and your income.
To do that, you have to grow your list.
The best freebie or blog post or autoresponders in the world won’t do any good if your pool of prospects is 10 people.
At the end of the day, hitting your financial target is always a numbers game.
Know your numbers
As a rule of thumb, here are some rough financial targets you can expect to hit if you have a quality list and sell quality products and services.
For every 1,000 people on your list, you’ll make between $50,000 and $100,000 in revenue each year (depending on how good your marketing is and how your products and services are priced).
Here’s a quick run-down of how that might pan out in numbers:
- List of 100 = $5,000 – $10,000 annual revenue
- List of 500 = $25,000 – $50,000 annual revenue
- List of 1000 = $50,000 – $100,000 annual revenue
- List of 5000 = $250,000 – $500,000 annual revenue
Of course, that assumes you’re selling services, programs, and products at solid prices. (No, they don’t have to be premium prices to hit these targets.) You also won’t make this kind of money selling only a $27 ebook.
My lawyer suggests that I remind you that the above numbers are estimates. List size is not a guarantee of a financial return.
What This Means for You
What does this all mean for you and hitting your goals this year?
For starters, if you have a revenue goal for this year, you must make sure your list size is within range to hit that goal.Click to TweetIf you have a revenue goal for this year, you must make sure your email list size is within range to hit that goal.
If you want to make $100k, this year but only have 100 people on your list, you better get building your list — fast!
Whether you’re selling one-on-one services, group programs, or digital products, if you want to make consistent sales, you first have to have the previous four steps from this series implemented and working.
Then, you have to build your list. There’s simply no way around it if you want to build a profitable online business.
Your Next Steps
Now that you know how to fill your pipeline, it’s time to take action!
Here are your action steps:
1. Revisit your revenue goals and compare your expectations to your existing email list size.
2. Determine exactly how many subscribers you need in your pipeline to generate the income you want.
3. Start building your email list.
Have any questions? Leave a comment below. I’m here to help!
Here’s what’s included in The 5-Step Business Momentum-Builder: