Do you ever feel like there’s always something else you “have” to learn?
When you get the hang of Facebook, they roll out Facebook Live.
When you figure out Instagram, they add Stories. (I confess, I still haven’t figured this out yet!)
It’s a never-ending cycle of new technology to master. And to make matters worse, you never know what’s going to come out next, so you’re always feeling behind and unable to ever catch up. It’s like a stream of never-ending distractions.
And the problem is that when you get distracted by all the trendy tactics, you’re missing what it really takes to build a solid business foundation and build on your success year after year.
So starting today, I want you to stop chasing those shiny objects.
What you really need is a proven, step-by-step plan. Yep, that’s really all it takes to build a wildly successful, service-based business.
Forget managing big launches or wowing people with the latest technology. Those things can be fun, but they aren’t a plan that’s going to serve you as long as you’re in business.
And if you’re just chasing the latest here-today-gone-tomorrow tactics without an overarching plan, you’ll stay stuck forever.
Sure, having a plan might not be considered exciting or “sexy” by most people’s standards, but I’m okay with that.
Because the truth is, whether you started your business last week, last year, or 10 years ago, the same foundational principles for getting clients and creating predictable, sustainable income still apply.Click to TweetWhether you started your business last week, last year, or 10 years ago, the same foundational principles for getting clients and creating predictable, sustainable income still apply.
So if you’re ready to stop wasting time figuring out LinkedIn, Pinterest, YouTube, Instagram, Facebook Live, webinars, and ads… and you’re ready to finally get focused and move your business forward…
Keep reading for the three timeless strategies that will make all the difference in your business.
Provide top-notch service
A service-based business is built on providing excellent service and amazing value to your clients and prospects, not wowing them with flashy graphics or a complicated sales funnel.
It’s as simple as that.
But, while any business can provide amazing service to their clients, most stop there. They don’t focus on providing value outside their customer base.
That’s why I encourage you to be of service, even to those who haven’t hired you. It’s this extra dedication to serving your target audience with no strings attached that builds your reputation as a helpful, knowledgeable expert in your industry.
If you’re thinking, “Jenny, giving away free stuff isn’t going to get me any clients NOW!” you’re probably right.
Being of service isn’t a way to quickly fill your roster, but it establishes you as a generous, un-pushy presence. The kind of person people want to do business with.
And, if you’re interested in being in business for a long time, this strategy absolutely pays off in the long run.
An offer that solves your client’s problems
Providing top-notch service and having an amazing offer go hand in hand.
Because, when you’re offering your clients something irresistible AND you’re doing it with a customer-first focus, you’re going to deliver game-changing results that will ultimately turn happy clients into mega fans who won’t stop raving about you to all their friends.
That’s the kind of one-two punch that’s going to fill your calendar with ideal clients!
So how do you create a great offer?
It starts with knowing what you love to do, what you’re passionate about, what problems you want to help your clients solve, and what they need to get past those problems.
When you think about the big problem your clients have, you can reverse engineer offers from there. What is the first step someone needs to take toward solving the big problem? The step after that? That’s how you build an offer that gets you clients, helps you gain traction, and establishes you as an expert.
I always recommend my clients start with a results-oriented, bite-sized offer, a small part of the whole problem they can solve, so they’re confident they can deliver amazing results.
Just like being of service, this “start small” philosophy isn’t flashy, but here’s what I know: When you start with a great offer that excites and converts, it lays a rock-solid foundation for growing your business with referrals and testimonials.
And this leads right into the next element of a successful business…
The right relationships
My friend Kendrick likes to say, “All things being equal, friends buy from friends. All things being unequal, friends buy from friends.”
And I couldn’t agree more!
Making and maintaining relationships is so important if you want to build your business.
But let me be clear: You don’t have to have hundreds of “connections.” You don’t have to be a networking rockstar. You don’t have to have hundreds of thousands of followers on social media.
I don’t have any of those things, and I still have a very successful business!
And those kinds of relationships probably aren’t really serving you or moving your business forward, anyway.
The relationships that do benefit your business are a result of providing top-notch service and delivering on an offer that solves your client’s problems… because every person you serve becomes a happy client and a raving fan, and they tell everyone they know to hire you.
Those are the right kinds of relationships, the ones you need to nurture and the ones that make room for the best of the best: people and clients that light you up.
Here’s my advice to you: If you hear a business coach telling you that “the market’s changing” or that “the old stuff doesn’t work anymore” or that relationships, offers, and services don’t matter, run away… fast.Click to TweetIf a business coach tells you that “the old stuff doesn’t work anymore” or that relationships, offers, and services don’t matter, run away… fast.
These coaches are trying to sell you on the latest trends that might work for a few days or even a few months, but then…they FLOP.
But know this: You don’t need any of that.
All you need is a simple, classic, proven business plan. When you have that, you can ignore everything else… because it’s all just noise.Click to Download7 Steps to Make It Work Online