I hear this from business owners all too often:
“I’m just. So. Busy. I’m constantly at my laptop. My husband’s starting to complain about how I’m working all the time. But even with all the hours I’m clocking, I’m just not making any money.”
Now, from the outside, “busy” sounds like a good sign for a growing venture, right? When someone says they’ve got a lot to do, it sounds like they’re really getting things moving.
But here’s the kicker: These “busy” budding business owners (try saying that three times fast) are almost always focused on the wrong stuff.
Sure, they’re trying to attract their right people by constantly churning out Facebook and Twitter posts, blogging, and creating coaching packages faster than they’re getting new clients. The problem is that they’re most likely taking wild, random stabs in the promotional dark. And when the response is meager and cash doesn’t start flowing, they’re left feeling lost and confused.
“I’m so busy!” they think, yet their bank account doesn’t match their frantic action-taking.
Working your fingers to the bone but feeling like you’re just spinning your wheels can be a nightmare. And it happens because there’s something critical missing.
I was checking in with one of my favorite clients, recapping the work we’ve been doing for the past few months. She told me about how, before we started our work together, she was working her ass off trying to develop services and programs she thought her ideal clients would want. But, despite all her efforts, she was getting zero response.
In retrospect, she sees that she was all over the place. While she was active on social media, blogged regularly, and had good ideas for what to offer prospects, she didn’t have a solid foundation. She was trying to build an empire on top of toothpicks.
When she finally got clear on who she was serving, how she was helping them, and exactly the right way to get her message out, everything started to click into place. How her business is growing, and “busy” is no longer a dirty four-letter word!
So, what exactly did we create that helped her get on track?
A clear plan for building a solid business foundation.
It may sound a bit ho-hum, but I promise you that this is the key to making it all work.
5 Essential Tips for Building Your Budding Empire
Tip #1: Learn about business and marketing
I can’t stress this one enough, and I know I say it over and over on this blog (after all, it is what I teach!). If you have little to no knowledge of business and marketing fundamentals, please learn them! You must give yourself this critical skill set, or your empire just won’t grow.
Tip #2: Create a detailed strategy
Entrepreneurs waste a ton of time when they don’t have a specific plan of attack. Know where you’re going and exactly how you’re going to get there.
When I was first starting out, I set a goal of getting X coaching clients and filling Y group programs and said, “If I do this, I’ll be set!” But I never made a plan of how I was actually going to get those coaching clients or fill those group programs.
The little details of exactly how you’re going to get from Point A to Point B are essential for actually making it happen!
Tip #3: Know why you’re doing everything you’re doing
Don’t just take action for the sake of taking action or because someone told you “being on social media” was a good idea.
Are you updating Twitter 20 times a day because it’s a smart, strategic move and a part of your detailed strategy… or because someone, somewhere told you it’s something you have to do?
Are you posting to your blog three times a week because you’re strategically creating useful content, or because you read somewhere that it’s good for SEO?
When you’re assigning yourself tasks to grow your business, make sure what you’re doing fits into your detailed strategy (which should be based on business and marketing fundamentals). Also know why you’re doing what you’re doing and how it fits into the big, strategic plan for your business. Tweet that!
Tip #4: Get help
It’s quite possible you’re like many entrepreneurs I meet who think, “I don’t know how to make a strategic business plan. And I don’t really know how to get those 10 clients I’m aiming for.”
I hear you. It can be very frustrating. And this is where it can save you time, stress, and money (in the long run) to invest wisely in hiring help. Working with a coach or taking a training that can fill in those gaps is essential if you want to get from where you are to where you want to go in your business.
Tip #5: Follow through
And then, of course, you must follow through. Knowing business and marketing fundamentals, having a plan, and getting help are all fantastic, but nothing happens unless you take massive action. Gather the support you need, then follow through. That’s how you’ll make it all happen!
Now I want to hear from you!
Do you sometimes find yourself busy but not productive?
Where do you think you’re tripping up?
And what can you change TODAY to shift this in your business?
I look forward to reading your thoughts and stories in the comments below!