When it comes to getting clients, sometimes the simplest strategies have the best results.
One of my most effective client-getting moves email. My clients also have great luck with this approach, and I hope you do, too.
It’s so effective that you can fill or nearly fill your client roster with this strategy alone!
I’ve compiled five of my most successful email templates for you to steal and send — to get clients and fill your roster. Here are the five emails scripts included in this guide:
#1 – Personal emails to friends, family, acquaintances, colleagues
#2 – Emails asking for referrals from past clients
#3 – Personal emails to new subscribers
#4 – Sales emails to your list
#5 – Follow up emails to warm leads
Your Action Steps:
1. Read through all five templates.
2. Prioritize which one you want to send, first, second, third, etc.
3. Start sending them!
Remember: The faster you take action, the faster you’ll fill your client roster.
Script #1: “100 Emails”
Most of my initial coaching clients came through sending what I call “100 emails.”
I know you know more than 100 people. Now, make a list of everyone you know and email all of them about your business.
Even if they don’t hire you themselves, there’s a good chance they know someone who needs exactly what you offer. So tap into the network that’s already right at your fingertips.
Subject: I did it!
After many [months, years], I’m finally ready to tell the world about something big I’ve been working on.
As someone who knows me well, you were one of the first people I thought to tell.
The big news is I’ve launched a [industry-specific] business.
This feels like a perfect fit for me because I’m able to use [these awesome skills]. Even better, I’m getting the chance to really help people.
And that’s why I’m writing to you today. I’m currently looking for new clients, and I was wondering if you’d be willing to introduce me to a couple of people that might benefit from the type of work I do.
The [specific people] I work with feel like they [are struggling in this area].
They’re tired of feeling [like this]. And they know they have [this positive thing going for them]. They’re ready to [accomplish this].
Do you know of a friend who would be a good fit? If so, please forward this email to them.
If you’re interested and want more details about how I can help, simply reply to this email. I’d love to talk with you further.
Thanks so much,
Script #2: Emails asking for referrals from past clients
An easy way to get new clients is through former, very happy clients. The best way to get those referrals? Ask!
Subject: Could I ask a quick favor?
[Start with a personal greeting.]
I wanted to ask you for a quick favor. I currently have a few openings on my client list, and I would love to fill those spots with amazing past clients like you.
I loved working with you because [a genuine, real reason they were awesome], so I was wondering if you can think of one or two people who might be a good fit for my services.
I’m looking for people like you — people who:
- Value [this type of work/collaboration]
- Are skilled in [this area of expertise]
- Get excited by the thought of [doing this]
I especially love working with people who [have these important qualities].
Do you know one or two people who fit the bill? No pressure at all, but if you’re open to making an introduction, I’d appreciate it!
Thanks so much,
Script #3: Personal emails to new subscribers
An effective strategy to get clients and simply connect with and get to know your target audience is to send personal emails to new subscribers.
I’m not talking about autoresponders (emails automatically sent via your email system); I’m talking about emails sent to subscribers via your personal email account. The personal touch can go a long way to turning a subscriber into a fan and a fan into a client!
Subject: A personal thank you
I just wanted to say thanks for signing up for my [insert your free offer here]! (This is really me, by the way, not an autoresponder!)
It’s nice getting to actually “meet” each other, right? 🙂
I find that my subscribers often have questions about [A, B, and C]. I wanted to let you know that I really love helping people when it comes to those topics.
If you have any questions about those things, or anything related, drop me an email. I’d love to help (on the house, of course)!
I look forward to getting to know you and helping you out however I can.
Script #4: Sales emails to your list
I can’t leave out the tried-and-true sales email! That’s right, you should occasionally tell your list — very directly — how you can help them and how to hire you.
Subject: A laser-focused transformation
Do you ever feel like you’re doing [these “right” things”] but you aren’t getting [these results you want]?
When you’re [trying to accomplish this], it’s easy to get stuck [feeling like this].
The good news is, you [have these positive personality traits] and you’re ready [to put this type of effort in].
I help [these types of people] who [feel like this] to finally [accomplish this].
That’s why I’m super excited to offer you the chance to work with me privately with my brand-new offer: [the name of your offer].
Maybe you’ve already tried [this]. Or maybe you’ve even [done this]. Well, this is really different.
During your [1-hour/90-minute] personal strategy session, you will [get this type of support] so you can [feel this way].
If you’re [at this stage of your journey] and know you can [get to this point] but you just need [this], I can help.
We’ll [do this] together and make big things happen for you. Get started now. [LINK to your services or offer]
I can’t wait to work with you!
Script #5: Follow-up emails to warm leads
I learned from my friend and sales coach Kendrick Shope that 50% of all sales are closed in follow-up communication. After years of using follow-ups to sign on clients, I know for a fact that this is true!
Track everyone you connect with and regularly follow up with them. Keeping in touch — for weeks, months, or even years — is likely to turn a curious prospect into a paying client!
Subject: Thinking of you
I came across this blog article today [or other resource] and thought of you, so I thought I’d send it your way and also drop you a quick note.[Link to the article or resource]
When we talked back in [month] about [whatever you discussed], you mentioned [the specific challenge they were facing].
How are you doing?
I remember when we talked before, you were looking to [reach this desired outcome]. Is that still your goal?
Fill me in on how you are and what you think of that article I’d love to help however I can.
To get clients from these emails …
You actually have to send them.
So make a plan, start drafting your emails, then send them!
Ann Syson says
I’m currently binging on your blog lol… I have a question about this one! I don’t have 100 email addresses… Most of my connections with friends, and family even, are on Facebook. Can I message them through messenger instead of email? Is it basically the same thing?
Jenny Shih says
Hi Ann. Binge away! (I get that comment a lot. People come here and read for hours. Enjoy!)
Yes, you can absolutely message them through messenger. Just adjust the tone from how you’d write in email to how you’d connect in messenger, and you’re set.
Good luck, and have fun!
I first used these emails about 4 years ago… I have just revisited them today and got the sale! Signed up and Paid! Boom! Thanks Jenny … still loving your content – it stands the test the test of time! Penelope xxx
Jenny Shih says
Fantastic, Penelope! That’s my goal, to provide timeless strategies for building a business. Thank you for letting me know!