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Last week we talked about how you must incorporate sales in every area of your business (if you want to make money).
We talked about how to boost your sales through copy, consults, and emails.
But I also told you that you also need to sell in the less obvious areas of your business, such as:
- Social media posts
- Engaging on social media to be of service
- Customer service emails
- General questions about your offers and services
- During networking
Now here’s the clincher: If you ignore the “indirect” sales methods (in those just-mentioned set of bullets), you could be leaving money on the table and ideal customers unserved.
Today we’re going to talk about how to integrate sales into everything you do so you’re maximizing your sales and serving those you’re meant to serve.Click to TweetIf you ignore “indirect” sales methods, you’re leaving money on the table.
The trouble with selling “all the time”
If you feel a little anxious or downright turned off by the idea of selling in all the circumstances above, I understand.
After all, who wants to come across like they’re constantly pushing their offers on people?
So let me clarify.
Here’s what I mean by selling:
Selling is helping your prospects have the right information to make the right decision for themselves.
This means you must provide them with the the information they need to make that right decision—both directly (through your offer copy, consult calls, and follow-up emails) and indirectly.
But what exactly does indirect selling look like?
It’s actually a lot of fun!
Let’s play this out in a few scenarios…
You know all of those other areas listed above, like social media and customer service? This is where you can work some magic into your business and have fun with it.
Although we could spend weeks on this, and Kendrick does in Authentic Selling® University, the one easy, potent tip I can give you to implement today, is to ask yourself this one question before you do anything:
Why is this awesome for them?
Here’s what I mean:
Scenario 1: Someone emails in and asks, “What’s the payment plan for your list-building program?”
The non-sales oriented answer is…
The payment plan is five monthly payments of $67.
The sales oriented answer is…
Thank you so much for reaching out about this proven, step-by-step list-building program. I’m so happy to answer your question and help you however I can.
The payment plan is five monthly payments of $67, which more than makes the program pay for itself each month as you take action and build your list toward and beyond 1000 subscribers. And the good news is, with consistent action-taking you can hit 1000 subscribers in as quick as six months, and that’s the foundation for a six-figure business!
In case you’re interested, we also have a no-questions-asked, 90-day refund policy on all program purchases. This means you’re welcome to join the program, take action on what you learn, and if it’s not for you, simply email me for an almost-instant refund.
Please let me know if you have any other questions. We look forward to seeing you in Get Your First 1000 Subscribers!
Scenario 2: You do a Facebook live and teach three things.
The non-sales oriented approach is…
Just show up and teach.
The sales oriented approach is…
Tell people in advance what you’re teaching, giving your FB live a great title and using some great teaser bullets to let them know what they’ll learn. Spread the word on social media and to your email list.
When you show up to teach, make sure your FB post includes the great title and the bullets you sent out earlier.
Add a link to your opt-in offer in the FB post description and tell people what value they’ll get from grabbing it.
When you go live, tell people what they’ll learn. Bring their attention to the free download link.
Teach the awesome way you do.
Remind people what they learned and remind them of the free download link.
Share your FB live where you think other people would benefit from it.
Scenario 3: Your voicemail!
This one might surprise you, and that’s why it’s such a great example of how sales can infiltrate—and benefit—every area of your business.
I was speaking with a Naturopathic Physician here in Corvallis, Oregon. She was telling me about how she and her staff are often with patients and unable to answer the phone. She was considering hiring an answering service to field the calls, but she didn’t love the impersonal feel of an answering service.
We talked it out and realized that the answering service wasn’t the answer to her problem, a better voice message was!
Her previous voice message, using a non-sales oriented approach is…
Hello. You’ve reached the office of Dr. Deborah Anderson. We’re unable to answer the phone right now, so please leave a message, and we’ll return your call as soon as possible. Thank you, and have a great day.
Hew new voice message, using a sales oriented approach is…
Hello and thank you for calling the office of Dr. Deborah Anderson.
I’m sorry we’ve missed your call. Due to the high-touch nature of my practice, my staff and I are often with patients and unable to answer the phone.
Your call is important to us, and my staff or I are happy to return your call when we have ample time to speak with you.
If you’re calling about becoming a new patient, the fastest way to learn more would be to visit my website, www.DrDeborah.com.
You will find information about how to become a patient and how I use functional medicine to help people with autoimmune conditions get better, so you can get back to enjoying your life again.
If you prefer to leave a message, you can do so shortly. You will hear back from me or my staff as soon as possible, usually within 2 business days.
Thank you again for calling, and have a wonderful day.
Selling makes ALL the difference!
I said it last week, and I’ll say it again: If you’re in business, you’re in the sales business. And if you want to make money, you have to sell—always and everywhere. But selling doesn’t have to be icky, pushy, or salesy. “Selling” is just setting yourself up to make sales to the right people.
As you can see from the examples above, when you add sales into every area of your business, you supercharge every area of your business! This means you get more clients and create the full-time income you want.Click to TweetWhen you add sales to every area of your business, you supercharge every area of your business.
Now, I’ve given you three examples of where you can add sales to your business. And it’s probably starting to dawn on you all the other places where you could be using sales.
The good news is, taking action to sell in these less obvious areas of your business will help boost your bottom line.