To keep giving you relevant and timely content, we update our most popular posts. This article was last updated in May 2021. If you’re like most ambitious folks I know, you’re diving into your plans to make this your year. For the most part, you’re pretty clear on what needs to happen to hit your targets. But as you’re diving into the nitty-gritty, you’re starting to Continue reading...
Advanced Business Strategies
Are You a Stats Addict? Break the Habit That Could Be Halting Your Business Growth and Messing with Your Head
Do you love your business… a little too much? By that I mean, do you check your Google Analytics, subscriber, and comment stats on a daily (or hourly) basis? Do you analyze every tiny action you take to see whether or not it causes an uptick in the numbers? Too many business owners are obsessed with stat tracking, especially in the first few years of Continue reading...
The Truth About Sales Funnels: Why You Don’t Really Need One (And What You Should Be Focusing on Instead)
You probably can’t go through a day without hearing this online marketing buzzword: Sales funnels. Everyone everywhere is talking about sales funnels, and you’re frantically trying to learn what they are and how to create one for your business. While you’re pulling your hair out over that, I’m pulling my hair out, too. Why? Because the hype about funnels is pretty much Continue reading...
Stop Playing It Safe: Why Getting out of Your Comfort Zone Will Lead You to a Highly Successful Business
You’ve heard me say countless times that you must put yourself out there to get more clients. So you try. You try to be of service on social media, but you second-guess everything you write. You see everyone else obnoxiously pitching, and you don’t want to be one of those people. You research places to guest post, but when you sit down to write your pitch, you feel a Continue reading...
“I’m Not Ready” & Other Lies I Tell Myself: What to Do When You Have to Make a Leap But You’re Scared Sh*tless
I sit down to write a pitch email requesting to be a guest on Amy Porterfield’s podcast. My leg shakes. I squirm in my chair. I wipe my sweaty hands on my jeans, get up, and pace around the office taking deep breaths. My gremlins are out in full force. What if she says no? What if she says nothing?! I’m not a big enough name to be on her show! Will she even see Continue reading...
7 Reasons Why Charging Premium Prices Could Completely Backfire on You & How to Raise Your Rates the Right Way
To keep giving you relevant and timely content, we update our most popular posts. This article was last updated in May 2021. There’s one question that every business owner, no matter how seasoned, has to grapple with: “How much should I charge?” If you’re like most of the one-on-one service providers I work with, your goal is to charge premium prices for your Continue reading...
Over-Promising, Slimy Tactics & Inflated Results: The Marketing Games I Refuse to Play (Because You Deserve Better)
On Tuesday, I got an email from a client that had me both thrilled and infuriated. It threw me into a tornado of equal parts deep satisfaction and wild fury. Here’s what happened. Kate (not her real name), an early enrollee for the fall Make It Work Online program, sent a message to my assistant thanking me for her early enrollment bonus, a Continue reading...
Hitting an Income Milestone: The Real Story Behind My First $10k Month and How It Quickly Became My New Norm
There’s something about having your first $10k month that makes you feel like you’ve “made it” as an entrepreneur. And it’s true. Achieving a five-figure month is usually a sign that you have connected all the dots: your packages, pricing, copywriting, sales, systems... everything, really, are all operating at their best. I remember that magical month when things really Continue reading...
7 Most Common Obstacles to Making Six Figures And the Exact Steps You Need to Take to Overcome Them for Good
Business is a tricky game, especially when you’re like my clients and running a solo online service-based business doing work you love. You have to be good at the work you do PLUS understand business, marketing, social media, copywriting, sales, and so much more. You’ve got to have the right mindset, keep your finances organized, and turn on your A-game most days. It’s Continue reading...
How to Double Your Rates with Integrity, So You Can Keep Your Clients AND Make the Money You Truly Deserve
I’ve talked before about the perils of overpricing your services. But what if you’re underpricing them? There are a few telltale signs that it’s time to raise your rates. Maybe you have a nagging feeling that you could be charging more, but you’re afraid to make the leap. Perhaps you feel a tad resentful after a full day of client work. Or maybe you feel like you’re Continue reading...