You finally caved.
“Sure, I’ll go with you,” you say with a reluctant tone. Networking events aren’t your thing, but you do enjoy hanging out with your friend.
You arrive, hang up your coat, grab a drink, and plaster on a smile.
You and your friend find a small huddle of not-too-strange-looking folks. They say their names, then ask the dreaded question: “So, what do you do?”
They may as well just shoot you then and there.
The problem, however, isn’t the question. The problem is your answer.
Very few business owners can articulate what they do in a few sentences, especially when they’re speaking with someone who knows nothing about their line of work.
Sure, you can label yourself by saying, “I’m a life coach,” “I’m a chiropractor,” or “I’m an aromatherapist.” But what does that mean? What do you actually do?
Making it easier on yourself and others
Instead of labeling yourself with a loaded word that means nothing (I’m talking to you life coaches out there), explain what you do, who you help, and how you help them.
Here’s how to create a good answer to the dreaded networking question.
1. Label yourself, if you like.
I’m a life coach.
Just make sure that’s not all you say.
2. Who do you work with?
I work with women who have gone through a divorce or have lost someone significant in their lives.
3. What problem are these people having?
They’re feeling lost and uncertain what to do next.
4. What do they hope for?
They’re looking to find their footing, rebuild their confidence, and figure out what they want in life.
5. How do you help them?
I help them do that and go after what they want.
6. Put it all together.
I’m a life coach. I work with women who have gone through a divorce or have lost someone significant in their lives. They’re feeling lost and uncertain what to do next. They’re looking to find their footing, rebuild their confidence, and figure out what they want next in their lives. I help them find those things and go after what they want.
Making it work
The big mistake most people make when explaining what they do is using jargon, not the words a potential client would use.
If you’re a life coach, your “what I do” summary should not include things like “the stories from our past,” “negative thinking,” or “limiting beliefs.”
Instead, think about what your new clients say they are looking for when they first find you; use those words. They say things like “be happy again,” “find a new career,” and “decide what to do next in my life.”
The more you can use plain language, something any fourth grader could understand, the closer you are to having everyone else understand what you do. The more others understand what you do, the more likely you are to have them say, “Oh, I know someone who needs just what you offer. Do you have a card?”
What’s the summary of what you do? Share your networking pitch in the comments below.
You never know, someone may need what you offer!
I’m a life and intuitive eating coach. I work with women to heal their relationships with food and their bodies. They know that diets aren’t working, but they are afraid of life without them. They are ready to be the women they have been waiting to become for years. I help them
free themselves from the diet trap and become the people they want to be today.
Ooh, that was fun… Thanks Jenny!
Awesome for being first to post, Caryn! What you’ve got is great.
Quick question for you: Do the women who come to you use the words, “I want to heal my relationship with food and my body”? Or do they say something like, “I”m tired of fighting with food and my body”?
Little shifts in language can have a huge impact in our ability to connect with the people we most want to work with.
No. They don’t say “heal” – I wondered about that myself. Off to the drawing board!!
Thanks
Okay, how about this:
I am an intuitive eating coach. I work with women to end their struggles with food and their bodies. They know that diets aren’t working but they don’t trust themselves without one. They are ready to be the women they have been waiting for years to become. I help them free themselves from the diet trap and become the people they want to be today.
You nailed it with this, Caryn:
They know that diets aren’t working but they don’t trust themselves without one.
Way to go!
Funny… this is still relevant! But I’d spruce up the copy a bit!
What’s funny is that when the comment notification came through in my email, I thought, “Oh, this must be a post we’ll have to add to our ‘to be updated’ blog list,” but you were actually replying to your own comment. 🙂
Way to keep nailing the basics, and still, we’ll add this to our “look it over” list!
Great post, Jenny! Here’s me:
I’m a writer, speaker, and life coach! Through all of my work I help teen girls and young women figure out who they are, get clear about their dreams for their ideal life and career, and be empowered to take the steps to make it happen!
Thanks Jenny… good stuff to think about… I realize I usually use “coachy” terms when defining what I do…this made me think differently about it, and I bet it could still stand some wordsmithing!
Nice start, Debbie! I can see who you help and how you help them. That means you’re on the right track.
What do you think of this tweak?
I think a few of those words would need to be changed based on the language that your clients use.
The last sentence I wrote could be a more results-oriented, but it’s hard to write it perfectly for you without diving into a longer discussion.
The word “dreams” can be overused, so if you have something more specific that these women are going after (or more specifically, what they think they’re going after when they first find you), use that word or words there instead of the final “dreams.” It will give it a lot more oomph.
Feel free to post a rewrite here if you want help tweaking it further.
Hi Jenny! Thx for your feedback and tweaks…it was super helpful. Here’s where I netted out:
I’m a writer, speaker, and life coach. I help teen girls and young women discover not only who they are, but what they want out of their life and career. I show them that they can go after their dreams (even the really big ones). Together, we map out the steps so they have the confidence and know-how to reach their goals and rock their life.
Excellent! Just a little work and some extra brain power and you nailed it!
Jenny – thanks for asking the questions that can be so hard to answer!
I work with individuals who want to improve their relationship with money and/or fitness. My clients already know they should save more money, and exercise more, but they’re just not doing it. I help them discover why they’re not doing it and give them powerful tools to overcome those barriers using inspiration, not obligation.
By golly you nailed it, Christy! Rockin’!
I can’t wait until we talk next because boy do I have a funny story to tell you about this! I’m scheduling soon.
Uh, oh! You’ve got me worried!
Very clear and simple – nice! I think I need to work on mine some more… 🙂
Ok, here goes: I’m an artist who creates oil paintings for people who want to add more inspiration and creativity in their work and living spaces. I also teach art classes for women who want to receive the foundations of drawing and painting in a super encouraging and empowering atmosphere.
Nice job, Mic!
I’d suggest you actually write 2 answers: one for those who purchase your art and a second for those who take your art classes. That way, when you’re talking with someone and you get a feel for who they are or what they may be interested in, you can speak directly to what you do in a way that serves them.
Then, combine the two into a shortened version (like you did above) when you want a quickie answer.
Thanks for being willing to put it out there!
Oooh, I like the practical advice Jenny. Thanks!
I was nailed on this JUST last night at a networking event! (and **sigh**, my coach had posted it during the afternoon and I put it aside until later… oh, well)
How about this:
I’m a life coach who specializes in working with PTSD survivors. I consult with them after their therapy is over to find their new life beyond healing and figure out how to get what they really want.
I also write a blog about life issues and how you grow from them, based on insights from my own life and my reading.
I think you’re really close, Sue.
I get tripped up on the words “find their new life beyond healing.” Is that what prospective clients would say they are looking for?
How about something like this?
I’m a life coach who specializes in working with PTSD survivors. I work with clients after they’ve finished therapy for their PTSD. They’ve moved past their trauma and want to figure out what they want in life and how to create it.
The last sentence could use some word-smithing based on the words your potential clients would use when they are at that exact point seeking whatever it is they want (that you can help them with).
What do you think?
I LOVE it, is what I think! Thank you so much, Jenny! It sounds so much more natural and unrehearsed.
Unrehearsed is the prefect word, Sue!
I never get the exact same words out every time when I tell people what I do. The key is to know the answers to the questions above well enough to be able to just say it with minor tweaks depending on who you talk to.
Hi Jenny, thanks for the opportunity. Is this too vague?
I’m a licensed clinical therapist and mindfulness coach who helps people move courageously forward in a way that’s consistent with their values and who they want to be.
I think you have a good start and can also make it better.
The trick is to ask yourself this question: Would my clients say that that’s what they’re looking for?
In your case, are your clients telling you, “I want to move more courageously forward in a way that’s consistent with my values and who I want to be”? My guess is they wouldn’t say it like that, but I could be wrong–you know your clients best.
Let’s play fill-in-the-blank.
My name is Robyn. I am a licensed clinical therapist and mindfulness coach. My clients are [this type of people]. They are struggling with [a problem in their life]. I help them [what do you help them do] so they can live in a way that reflects who they really want to be in the world.
Feel free to repost your ideas here if you want to play with it some more.
Definitely want to play with this! Thanks so much!
My clients are adults and adolescents who struggle with not liking themselves, or their relationships, or their jobs. I help them accept and make peace with who they are, and then teach skills that help them behave in ways that support who they really want to be.
I also teach mindfulness meditation to groups and organizations.
Nice rewrite, Robyn. I can see who these people are. But I’m wondering if they can see themselves in those words.
Do your people say, “I struggle with not liking myself”?
Do they say, “I want to accept and make peace with who I am”?
Do they say, “I want to learn skills to help me behave in ways that support who I really want to be”?
I’m not saying they don’t use those words; they may. If they don’t, however, figure out their words. This isn’t always easy, but it makes ALL the difference.
Boy you’re really making me see I need to get unstuck from my normal ways of thinking!! i’m aware i don’t even care if i’m still missing the point–i’m learning and my brain’s making new cells :).
I’m a licensed clinical therapist and mindfulness coach. I work with clients who come to me saying they’re stuck, in unsatisfying relationships, or jobs, or behavior patterns. They come with many proofs that their stuckness is a fact, and I help them see it’s not. Then I teach them skills to get unstuck and live the life they want!
I also teach mindfulness meditation to groups and organizations.
This is so wonderful.
Robyn – Yes!! Nice work. Here’s another minor tweak.
I’m a licensed clinical therapist and mindfulness coach. I work with clients who come to me saying they’re stuck in unsatisfying relationships, or jobs, or ways of living. Then I help them skills to get unstuck and live the life they want!
I also teach mindfulness meditation to groups and organizations.
AWESOME work! This isn’t easy and takes practice and you are proof that iterating, practicing, and trying to think about it from the clients’ points of view can get you there. Nice job!
Simplify, simplify, simplify. My new mantra.
Thanks so much!
robyn
Here’s mine:
I work with women who struggle with stress and that to-do list that for every 2 tasks you complete you add 3 or more new ones! They feel frustrated, overwhelmed and unhappy. They’d like to have less stress and more of that work/life balance that they’ve heard about. I help them to that and find some time for themselves.
Really close, Evie!
Can you simplify this: “that to-do list that for every 2 tasks you complete you add 3 or more new ones”
…to something like this: “and a never-ending to-do list.”
You want them to not work at all at understanding you.
Otherwise, I think you’ve got it, as long as your people really do say that they want to “find time for themselves.” I’m not saying they don’t; just be really clear that those are their words.
My name is Ellen. I work with parents of teenagers and young adults who have made decisions that make my clients cringe. These parents are feeling helpless, disappointed and worried about their children. They want to have more influence in their children’s lives through consistent calm communication. I help parents clarify what kind of parents they want to be and offer tools to improve their relationships with their children and to keep lines of communication open.
Question: I know nothing can “make someone cringe” -people can choose how to react-but I am writing in the vernacular-what do you think?
Also should I mention I am a Certified Life Coach, or not?
Ellen – I think you’re right-on to say “make someone cringe” because that’s what your clients (the parents) are feeling. You want to use their words and you absolutely are.
I do wonder if they’d say that they want “consistent calm communication.” My guess is they’d rather say something like this: “They want to have more influence in their children’s lives and be able to talk to their kids so they’ll listen.”
Do the parents really want clarification around what kind of parent they want to be? Do they say those words?
In my experience, people could care less if you’re certified. They may be interested in the fact that you’re a life coach, but maybe not. I’d suggest asking your current clients what they thought about the term “life coach” when they first started working with you and also ask if that opinion has changed since then.
The key is always always always to ask “what would my client say/think/feel” about this.
Great start!
Thank you Jenny for such a quick and thoughtful reply.
“be able to talk to their kids so they’ll listen” is a good line but it reminds me of the famous book by Faber and Mazlish (“How to talk so kids will listen and listen so kids will talk”) which may be a positive or a negative connection for people– or a “rip off”? or too common to be a “rip-off”?
I do understand your excellent point about talking in “client speak”-so how’s this:
My name is Ellen. I work with parents of teenagers and young adults who have made decisions that make my clients cringe. These parents are feeling helpless, disappointed and worried about their children. They want to have more influence in their children’s lives and be able to talk to them without their kids blowing up or blowing them off. I help parents clarify what kind of relationships they really want and what gets in the way. I offer tools to keep lines of communication open.
Much better!! You’ve really picked some great words, ones that I can relate to even though I’m not in your ideal clients’ situation.
“teenagers and young adults who have made decisions that make my clients cringe”
“be able to talk to them without their kids blowing up or blowing them off”
The last 2 sentences feel pretty good but not 100%. Play around with them and see how simple you can make them. Refinement takes time but you are certainly very close! Nice work!
Thank you again. How’s this:
My name is Ellen. I work with parents of teenagers and young adults who have made decisions that make my clients cringe. These parents are feeling helpless, disappointed and worried. They want more influence in their children’s lives and to be able to talk without their kids blowing up or blowing them off. I help parents talk to their kids.
I am a life coach who works with clients who had unpredictable, uncomfortable and even unsafe childhoods lacking proper care and nurturing and where the child may have been frequently left to fend for herself. As an adult she has difficulty feeling grown up around certain people and in some situations. She struggles to ask for help; when someone lets her down she takes it personally believing it must be because of something she did or didn’t do. She wants a deeper understanding of why so many things in her life seem to go wrong and how to change that. I help her to understand why she is like this and give her a set of great tools to change how she is and be a wonderful parent to herself in the areas where she was held back.
Gwen, You’ve got a great, descriptive summary of what you do.
The name of the game here is to be clear but also to be simple. You have a lot of info there–almost too much for anyone to digest.
Take what you have and whittle it down to the core concepts in 3-5 sentences using plain and simple language.
It always takes a few tries to get it just right, so keep at it.
Hi, I’m Lois. I help stressed out people, folks in pain, even ones with chronic pain issues, relax, refresh and rejuvenate. I individualize each 60 min session by using a mixture of quantum touch, which balances your body’s energy and promotes physical healing, relaxation techniques, like guided imagery and active listening to allow a client to leave feeling that someone really paid attention to them and their needs during their time in my studio. I also teach relaxation techniques, goal setting and follow through for the client that wants to commit to what I call a “growing season”. Whether someone just wants a one time deep relaxation experience without a massage or wants to sit and dump their problems while I just actively listen, I make the session become what the client needs.
That’s pretty detailed. Most people don’t have the ability to focus or internalize that much. Simplify! And use their language. Most people don’t care about how you do what you do (QT, imagery, etc). They just want to know what result they are going to get from working with you, as you solve their problems.
See how you can make it simpler, clearer, and shorter. It’s a good start.
As I’m reading this, I’m not sure that the average person would understand what quantum touch is, while most people know what massage is.
Hey Jenny – I’m the call right now by the way –
I’m an administrative specialist and professional organizer. I work with busy life coaches & energy healers who are need more time to spend with their families and/or just relax while their business is still humming along! I take up the administrative workload that is oh so important in thier business but is not making them money – I also show them ways to create and maintain systems to keep them organized!
LOVE IT, Stephanie!
I don’t see anything that needs immediate improvement. You can nail it down by interviewing your clients and ask them what they needed most when they hired you, then weave those words into your summary.
Nice work!
Thanks Jenny appreciate your help!
I’m a life coach. I work with people who are still wondering who or what they want to be when they grow up. After drifting through so many possibilities, they are afraid that they have no purpose and accuse themselves of being lazy. They want to find something — whether a job, relationship, a hobby, or something else — that excites them and gives a sense of fulfillment. I help them figure out what that something is, and then to pursue it.
Nice summary!
Wow, Jenny, your insight and advice here is really inspiring.
Everyone who wrote ended up much clearer on their offer and their pitch after your comments 🙂
I’ll definitely be tweeting this 😀
Thanks, Jason!
Hi Jenny
Your post is really helpful. It help me think through what I want to write.
I am a life coach. I work with people who need a listening ear as they feel stress, helpless, disappointed, worried and is stuck in facing life challenges. They seek alternative ways/view to handle their life challenges. I help them to figure out what is making them stuck in their life and finding steps to unstuck and move on with their life.
Zai – I think you have a good start. As I suggest to almost everyone, ask yourself, “What would my ideal client think of that sentence? Would they understand it?”
I have a feeling that when someone is stressed, they don’t think to themselves, “I need a listening ear” and “I need an alternative view to my life challenges.” … but that’s just my hunch.
This takes some time and revisions. Really get in your ideal client’s shoes and find the words that would most resonate with them.
How’s this for a latecomer to the party?
My name’s Djanira and I’m a healthy cooking coach. I work with people who have never cooked before but want to learn how to make healthy food for themselves and their families. I teach them simple strategies to whip up tasty meal in 20 minutes.
Excellently clear, Djanira!! I totally get what you do. Thanks for sharing here 🙂
Yay!
Thanks Jenny for the confirmation that I’m on the right track 🙂
I know this isn’t a current thread at all, but what the heck! I’m still working on my 30 elevator speech and if you respond, it would be icing on the cake of this awesome exercise!
So here’s mine:
I’m a life coach. I work with women who are sick of living the status quo. They know there’s something more for them but they don’t know what it is. They really want to feel inspired, motivated, and like they’re not crazy. I remind them that they were born radiant and teach them how to feel that way regularly.
Ehhhh. Not sure. I feel like I’ve been trying to get to the heart of this for MONTHS and it’s still not landing right. Would love your input!
The best way to know if it’s “right” is to ask yourself: Would my target client use that word? And ask that question for every word you have. For example…
Would your target client say, “I’m sick of living in the status quo”?
Would your target client say, “I want to feel inspired, motivated, and like I’m not crazy”?
If the answer is yes, you got it! If the answer is no, then ask yourself, “What would they say?”
Keep doing that over and over (yes, this takes time) and soon enough it will click!
Here’s mine:
I’m a financial adviser. I work with people who want to have enough money for their future, but are worried about low interest rates now and expenses such as care fees in later life. They may have had differing and sometimes conflicting advice in the past, and feel the pressure of trying to make the best use of what they have. They want someone to listen, to identify with their situation and problems, and to give them a better view of their financial position and day-to-day finances. I help to achieve effective results in a pain-free way without excessive bureaucracy.
It answers all your questions, uses actual client words (garnered using your ‘how to get killer testimonials’ – great thanks) but I’m not sure if it’s catchy enough.
Can I try again?
I’m a financial adviser. I work with people who want to have enough money for their future, but are worried about low interest rates now and expenses such as care fees later on. They might have had conflicting advice in the past, and they feel the pressure of trying to make the best use of what they’ve got. They want someone to listen, to identify with their situation and problems, and to give them a better understanding of their financial position. I help to put together a simple, pain-free and effective plan for financial security.
It’s sounding clear, Karen, but it’s a bit long. I also think you could make it even more precise.
What makes you and your approach different from other financial advisors? What’s your magic? Your superpower? Your secret sauce?
Teasing that out and including it will help you really connect with your people. Then, you can sum it up like this…
I’m a financial advisor who specializes in clients who _________. I use my secret sauce (you’d say what that was) and help them __________.
Play around. You’ll get there!
Yes, this is the bit I’ve been struggling with for months. How about:
I’m a financial adviser who specialises in clients who are fed up with being talked at and sold to. I am not pushy but I am fair, honest and I LISTEN, so I can put together a simple, pain-free and effective plan to help turn their hopes into reality.
I’d personally skip the “I’m not pushy… I listen” part because people like to decide that for themselves.
How about this?:
I’m a financial adviser who specialises in clients who are fed up with being talked at and sold to. I really listen to what my clients are looking for regarding their investments so I can create a simple, pain-free and effective plan to help turn their hopes into reality.
Another thing to consider is income level or financial goals. Or any other details that distinguish you from every other financial planner. The more specific you can get over time, the better off you’ll be.
Keep it up! Play with this, see how it feels, and adjust as you and your business grow.
Best of luck to you, Karen!
I’ve been working on mine and feel like I’m on the right track, but that it’s not quite there yet. Would love to hear your thoughts!
My name is Melissa. I am a mentor to women who are living to please everyone but themselves. They are struggling with feeling lost and uninspired and feel like there’s no purpose to their life. I help them recognize their purpose and teach them how to build a life on their own terms that they are proud to live.
I think you have some of the key elements there but the wording doesn’t really flow.
When I read the word “mentor” then you have their problem listed, it feels off to me because I think of mentors as positive (and it is and what you are doing is positive, it’s just odd in the sentence. Instead you might say “I help women who…” to get around that wording conflict.
I understand the rest of the words but it seems to lack *something*. I’m not sure what that is, but usually when I feel this with my Make It Work Online clients it means they’re afraid to say something.
Thanks for the feedback, Jenny! Makes total sense about the “mentor” wording. I know this is a different spin on the overall picture, but it’s where going deeper led me 🙂
My name is Melissa. I help women who feel like there’s never enough time in the day. They are struggling to keep up and feel overwhelmed by life. I help them slow down, simplify their lives, and make time for the important things. We work together to design a happy and meaningful life they can enjoy.
I am so happy I found this article
I am an Executive Coach. I work with Senior Managers and employees to discover not only how to become inspirational leaders in the workplace, but also regain emotional, intellectual, physical balance in their personal lives. I help them identify the roadblocks that are stopping them from achieving their goals. together we create transformational break throughs allowing them to be inspirational to firstly themselves as well as those around them.
Hi, I’m not sure if you’re still taking comments but I just came across this article and it is great! I think I’ve nailed down my “What I do” statement. I’d love to know what you think!
I’m a life coach. I work with women who are juggling home, family, personal, and work responsibilities. They’re struggling with guilt and anxiety because they can’t seem to find time for everything and everyone in their lives. They want to find some balance, get organized and not feel so stressed and overwhelmed all the time. I help my clients do these things so they can ditch the guilt and live happier, more productive, and fulfilling lives.
Hey Jenny – I’m kinda stuck with how drilled down I need to be with my ideal client. My background is bodywork and energy work and my experience is working with female clients who are in chronic pain, fatigue and exhaustion. They lead super busy lives, don’t take time for self care, and are overextending themselves – they just don’t even realize how stressed out they are most of the time. It’s the stress and of doing it all for everyone (being a super woman) that is the underlying cause of their physical pain and energy drain. It all leads back to them not understanding how much their stress is causing their pain and exhaustion.
So I know I need that to be part of my “what do you do” statement but I feel like they need to find a new way to live (I know this is what I think they need because they aren’t saying “I need to find a new way of living). The how to is teaching them how to manage their to-do list, delegate more to others, incorporate self-care. So what I’m saying is they come to me because of physical symptoms but it’s the mental/emotional stuff that they are not dealing with that is at the root of that but telling them that would not attract them.
How do I word my statement to attract the women who are struggling with this but are open to learning a new way to live – because those are the clients I really want to work with. They are the ones that don’t want an emergency fix that won’t last, but instead want to get to the root and eliminate the true cause of their physical symptoms (change their lifestyle to reduce their stress levels).
I’ve been working on this statement and feel like I’m kind of stuck here trying to find the right words. How specific do I need to be?
Here’s what I have so far …
“I help busy women who have lost their energy and are in constant pain, fatigue, and exhaustion. Not only do they feel anxious, scared, overwhelmed by their symptoms but they are very frustrated by searching for and trying to piece together a solution on their own. They want a holistic approach with a practitioner who will really listen, do the digging and help them find a solution tailored to their needs (not just bandaid their symptoms). Together we get to the root of your chronic symptoms, find a permanent solution that works, so you can feel good again and get back to your busy lifestyle.”
And then would I still lead with this statement in my Bite-Sized Offer?
Thank you for your help!
A few quick notes for you, Michele…
1. Your summary is too long! You’ll want to cut it almost in half.
2. Up above, you say, “I feel like they need to find a new way to live.” That’s what I call expert-speak or jargon. It’s YOUR words, not theirs. You must use your target clients’ language to connect with them, even if you know what the real problem is and they haven’t identified it yet. The only way they’ll understand that you can help them is if you use the words they are currently using.
Here are three posts that dive more into this topic:
https://jennyshih.com/2016/06/jargon-trap-reason-prospects-arent-turning-paying-clients-change-fast/
https://jennyshih.com/2013/02/why-you-shouldnt-sell-coaching-and-what-to-sell-instead/
https://jennyshih.com/2016/06/copy-mistake-thats-killing-sales/
This means you need to dive into what your clients are saying and use those words in your summary.
3. Yes, once you nail your summary, that pretty much defines what your BSO should be! (easy!)
Okay Jenny, I went back and dug a little deeper and even talked to a couple of my ideal clients and asked some more questions.
Here’s what I came up with as my “What Do You Do” statement. I would love your feedback on it.
I’m an empowerment coach. I help super busy women who feel stuck, overwhelmed and exhausted by their busy, fast-paced lives but don’t know how to get their energy back. I show them how to take back control of their to do list, quit feeling responsible and guilty for every thing, and carve out uninterrupted “me” time for themselves.
Again, please give me your feedback. Thank you so much!!
You get closer each time!
I’d suggest starting with… I’m an empowerment coach who helps… (simply because it reads easier as one sentence than two).
Then as far as the rest of it, it’s hard to say. The reason is because in order for me to know if that’s an accurate representation of what you do, I need to know more about you and your business. (And that’s kind of hard to do in a blog format — and why I dive so deep into this with my clients.)
The best thing you can do is ask yourself over and over if those are their words in describing their #1 challenge and #1 desires. If so, you’ve nailed it!
A+ for persistence and follow through for you!
Thank you, Jenny for the response. Reading your posts and being able to dialogue with you a little bit here is so very helpful to me. I’d love to work through some of your programs with you.
I look forward to it, Michele!!
This is great Jenny, I like the step by step approach you created here, really helps! I’ve just rewritten mine again!
I’m a Marketing Automation Strategist. I help coaches that are tired of 1on1 work and want to launch their own online programs to reach more people but don’t understand technology. I help them automate the marketing in their business so that they can generate leads while they sleep and not have to rely purely on referrals.
I am a fit body weight loss coach and I work with women struggling to lose at least 30lbs. They have tried so many times to ditch the extra weight—depriving diets and killing themselves in the gym—but their body is just not responding and that leaves them feeling frustrated, disappointed and pessimistic. They want to feel happier, healthier, and more confident, and create a consistent healthy lifestyle they enjoy. I help them make weight loss fun and sustainable so they can keep it off for good and love the skin they’re in.
I am a Life Coach that works with Professional women who are called to be leaders; I help them break the mold in their lives to unveil their potential. I show them they can go after their ‘own’ visions and together we map out the steps so that they have confidence to boldly achieve their goals and discover inner joy.
Thanks Jenny.. This is great to keep refining my mission. I’m an artists using unusual ancient techniques based in the sacred icon. My paintings are not just beautiful art they help people to experience inner peace inspiring them on their spiritual journey to connect deeper with the Divine around them and in them. I am also an art teacher helping women build their confidence in their intuition using fun, playful and experimental art techniques.
Hi Jenny,
I’m a medical medium, author, and mentor who works with people looking for a mind-body-spirit approach to healing. They’re frustrated and tired of running in circles between doctors and alternative practitioners, but nothing has worked, leaving them feeling lost and confused. I teach them how to heal themselves so they can finally get rid of their physical challenges, feel healthy, and feel good about their lives.
Hi Jenny,
I am an intuitive business coach. I work with new entrepreneurs that are stuck and insecure in their business. They have lost confidence in themselves having invested already so much time and money in it without any return. They feel guilty, stressed and insecure and are in a hustling mode. They search to finally get that constant stream of revenue by learning how they can create their own clients. I can help them achieve that by showing them where they got lost in their business process and also how to use their unique zone of genius in order to create a meaningful and prosperous business.
Hi Jenny, thanks so much for this article! It took me several attempts to write down the following text and I still think it’s by far not perfect. I would appreciate your feedback! Thank you!
“I’m a freelance web developer creating modern and informative websites in WordPress. I work with companies or individuals that need support creating or optimizing their web presence. My clients want to generate (more) leads through their website and need help with the setup and optimization of their web presence. They want to reach a bigger or a new audience online to grow their business. I help my clients achieving this goal by creating a modern and professional website that is visually appealing, works perfectly on all different devices and contains all relevant information for their prospective clients.”
I am an intuitive inspirational coach, working with successful heart centered women, who feel unfilled, lost, unloved in an area in their life and wanting change. They are tired of feeling frustrated, stuck, alone, fearful and unloved, and they don’t know what to do to create change. They want to feel joy, love, happiness and fulfilled in all areas of their lives and loving life. I help free them from the continuousness merry go around they on and guide them to creating a life they love.
Inspiring Change and Loving Life.
I work with moms who have niggling physical issues left over from pregnancy and childbirth. They’re feeling overwhelmed, and like they’re never going have the time, energy or consistency to be able to actually deal with these issues properly. They often end up feeling like these issues are something they’re just going have to live with forever. They want to trust that their bodies will do what they want them to do, when they want them to do it, without pain, unwelcome leaking or instability. I help them to show up for themselves, get curious about what is going on, and guide them through what specific movement, breath, and habit changes will make a difference for them.
Okay – here goes. I’ve been noodling with this tonight.
As a strategic business coach, I work with multi-passionate writers and creative entrepreneurs (or those who want to be) create the business of their dreams. My clients find themselves unfocused and struggling to find balance with all their interests, and they stumble when attempting to take the first step. I help them create a strategic plan that meets them where they are, brings them into focus, and launches their dream business that leverages their talents, without having to pick just one.
Hi Jenny. Please could you give me some feedback on my summary:
I’m a (confidence) coach for teens & young adults struggling with stress and anxiety. They’re sick and tired of feeling stuck like this but have no idea how to even begin to feel better. I help them move forward and relieve their anxious mind so they can feel happier, calmer and in control.”
I’m a life coach and I work with women that have been through all kinds of difficulties in life. They feel that they need to make a change but they are unsure how or where to turn to make that happen.
Donna, I was just browsing through before posting mine and felt the urge to comment. This seems very vague and non-specific of a target audience? From what you wrote all I can visualize is women (likely adults?) but cannot visualize much else about them from your limited text. Did you answer each question above thoroughly?
I’m an image consultant and public speaking coach. I help women who want to enhance their image, discover their own style and add confidence to their communication skills. My endeavour is to identify the client’s personality strengths, and walk them through, the progressive stages of image enhancement. In order to develop a poised and confident image, I focus on retaining one’s originality, while enhancing the Appearance, and Communication & Social Skills. I connect with women throughout the globe as the I do the consultation online.
This is such a great step-by-step plan to create brief summary about what I do.
I had to try it immediately! Here’s mine.
I’m a High Performance Coach. I work with ambitious leaders and entrepreneurs. They’re lacking structures about what to focus on the most in their private and business life and constantly feel like there is not enough time. They want to be super clear what to focus on, be more productive, have more mental and physical energy and better influence their team and clients, while focusing on their wellbeing and spend more time with their family. I support them to create an action plan with supportive structures and daily habits to achieve success with joy.
I’m a Health and Fitness coach for the 50 plus crowd. I help people who have tried to lose weight but just ended up frustrated, yet they aren’t ready to settle. These are people who still care about how they feel and look and they are ready to feel amazing in their skin again. This is their time.
Hi Jenny,
I am a home organizer. I work with overwhelmed families to clear clutter and focus on what is most important to them. My clients are typically fed up with chaos and feel at a loss for where to start. They would like to enjoy their home and family time without distractions and messes. I help families cut clutter while making room for what truly matters to them.