I know you’re a smart cookie and know that an opt-in offer (a.k.a. freebie) is a perfect way to turn visitors into subscribers.
Did you know that with one small tweak your opt-in offer can become a client magnet, turning new subscribers into paying clients?
In today’s Build Your Business Challenge, Actionable Advice in 60 Seconds or Less, I’m going to tell you exactly what you need to do to make it happen. Like most of my challenges, it’s easy and quick to implement and can have lasting results in your business.
Check out the video, and take action!
Are you accepting this week’s action challenge?
Click to TweetI’m accepting this #actionchallenge from Jenny Shih and implementing this easy client magnet in my business.Then, declare it in the comments below, and take action.
If you have tips on this week’s challenge, please share them in the comments as well.
My Personal Recommendation for YouThe First 5 Steps to Getting Clients
Hah, Jenny, thanks for your advice! I finalized my opt-in offer yesterday. And I already use your advice. Glad I thought about it. My site and the offer launch by the end of this week. Looking forward to attracting new clients 🙂
Excellent! Way to go, Andrea!
Great reminder on how I can potentially share the value of Ayurveda with more women!
Will include a mention of my courses and services when I complete my free audio mini course this week~
Thanks Jenny!
Perfect, Niika!
Hey Jenny! Do you mean adding something at the end of our opt in that offers our services? If so I think I’ve done that but need to make sure. I actually need to update my opt in, it’s kinda old but still useful. I get confused though as to what my opt in should really be. Right now it is a sales page cheat sheet for those who want to write their own sales page but what I sell are copywriting/editing services for that exact thing. Do I want to teach subscribers how to write their own page when what I’m selling is services to do exactly that? It seems a bit contradictory and could potentially attract the wrong type of audience. What are your thoughts?
Yes, at the end of the opt-in offer, mention your services.
Your opt-in should be something of high value, something that people say is so good that you should charge for it! (That’s how you know it’s good enough.)
A lot of people get worried about giving away too much, but people feel when you’re holding back the good stuff. You want them to feel like you’re being very generous and giving — that’s very attractive to people looking to hire someone.
A cheat sheet is good, though how can you make it better? How can you make people think “OMG this is amazing” and then go off and tell their friends about it?
You and I both know that even if you give someone a cheat sheet, they still could use some personal attention with writing the copy. So even if you give away a lot, there are always people looking for more in-depth, personal support.
When in doubt, give more 🙂
Awesome advice thank you!
You’re welcome! Happy to help!
Jenny (or other smart women!) – could you please give us some examples of what you mean? Maybe links to see people who are doing it right? Thank you!
You can see an example at the end of both my Idea Flight Kit and my System Flight Kit. There’s a page near the end that talks about my 1-1 client work. (It is a bit out of date, but it’s exactly what I’m talking about.)
Thanks Jenny, it´s done! Great tip.
Awesome!
As usual right on Jenny! I love your tips…they are doable and useful.
Thank you as always,
Susan
You’re welcome, Susan! Always happy to help!
Working on my opt-in offer freebie pdf. Thanks for the advice!
Will let you know how it goes once I launch my site (now is only a landing page with an email capturing feature) 😉
Sending you good action-taking juju, Diana!!
just creating a opt in so this is great. I hadn thought about it.