Using a survey to get into the minds of your audience usually doesn’t work. If you’ve tried it, you know exactly what I’m talking about.
Your people say they want something, you create it, and then it doesn’t sell.
There are two reasons this happens, and they’re totally fixable and within your control.
I’m going to share the scoop on what you should do to create offers your clients want in today’s Build Your Business Challenge, Actionable Advice in 60 Seconds or Less.
Check it out below, and let me know what your think!
Are you accepting this week’s action challenge?
First, tweet about it!
Then, declare it in the comments below and go take action!
If you have insights, experiences, or stories about this week’s challenge, please share them in the comments as well.
I’ve tried surveys just for simple feedback and I very rarely get any answers! I was thinking of creating another one soon so I’m glad you’re doing this. Can’t wait for next weeks tips 🙂
Now you know you’re not alone, Teri! I hope next week’s post will give you the exact guidance you need. Stay tuned!
Hi,
I was thinking about it too.
I’ve been doing a bunch of enrollment sessions, and this has gotten me so much more information than a survey would have. I get to understand their language. Since I’m asking about what they really want, where they are now, what’s stopping them, I’m way more into the minds of my audience.
I interviewed project managers, I don’t think I really got into the right questions. They were good, but their were too many. I interviewed 7 (all women I knew), and I should have interviewed more. I just find it difficult to get in front of them.
The day after I started on weight loss, I started talking to women. This week, I’m going to find a way to talk to 6 more.
Totally, Nathalie! Conversations with real live humans can be so helpful! I always learned a lot from my consults and used it as an opportunity to update my coaching package descriptions and improve my marketing. Smart thinking!
Let’s see if next week’s tips help you with your questions. We can dive in and see how you can get what you need.
Oh Jenny Shih! Your ideas are so radical, I’m loving it.
You may shake up the world wide web with this one.
Surveys don’t work cause you’re asking the bad questions..
But if you don’t know what they want- how do you know what questions to ask?
I’ve interviewed some people face to face with some bad questions. I changed them to cater to the person I was talking to.
Looking forward to next tip
Glad you’re on board that better questions might help. I’m hoping next week’s guide will get you on track!
I’m not going to do any surveys, but I’m in the process of tweaking my client questionnaire, so I still need some tips on how to get more and better info about my clients’ businesses. Can’t wait! Thank you so much for all the info you share.
I have always looked at my client questionnaire as an ongoing improvement project. Whenever I’d have a session with a client and thought, “I wish I knew that before we started!” I add it to the questionnaire. That kind of clarity comes from experience so no worries if you’re not sure exactly what all the questions are right now. You’ll learn as you go.
Thank you, Jenny! Yes, I agree. Although I feel quite a lot of pressure to get things really clear at the questionnaire stage b/c if I take on a big design project for which I’m not quite the right fit, it’ll be a huge waste of time, energy and money for both my client and me. But again, I agree, learning as I go is the best + trusting my guts. Thanks again!
Timely post as I was just about to create another survey in Google Docs. Do I really have to wait a whole week?? 😉
I survey’d my mailing list of busy mothers a few months back asking them what their biggest struggles were in each of their 8 key life areas. I used their responses to get ideas for my blogging calendar. In ‘family’ life, a few complained that their kids don’t listen/co-operate. This week I posted a blog called How to Get Your Child To Listen To You – The First Time You Say It – and it’s going viral! It’s already become my 3rd most popular blog post in just 3 days. So I am presently on the side of the survey – but I do agree that we need to ask the right questions.
I’m really looking forward to your next post!
Congrats on your post success!! That’s fantastic! Maybe you’re already asking the right questions 🙂 I’m looking forward to hearing what you find next week!
Such a timely post as I have a survey written and ready to go. 🙂 My opt-in offer isn’t converting as I’d like so I was going to ask a big group of folks (who aren’t my ideal clients) for their feedback. For us impatient types, it’s much faster (and easier!) to get results with a survey then schedule a one-on-one phone call with ideal clients. BUT, I see the tremendous value in having heartfelt and honest feedback from a smaller set of optimal clients than from a large and random audience whose feedback could lead me astray. I’ll wait patiently for your post next week. 🙂
You got it, Deborah! Asking random people who aren’t your target clients won’t help with your opt-in 🙂 Hopefully we can straighten you out next week and get you what you’re looking for.
And I totally understand the impatience — I can be that way too!
Absolutely. New product or service creation shouldn’t be based on subjective answers. 🙂