As we near the end of another year, you’re probably doing what most smart business owners do: planning for next year.
You’re looking at your goals, your action steps, your marketing plan, and your financial aspirations.
And like the business owners who hire me, you’re a little uncertain about your plan. You think you know what you want to do, but the ideas also come with a mega dose of uncertainty and a long list of questions.
I hear you!
Planning for the coming year can be challenging. This is exactly why today, together, we’re going to create your action plan for the new year.
Because when you have a clear plan, you’re more likely to follow through like a pro.
I’ve even included a free download from the multi-talented and mega-generous Mayi Carles. I am ALWAYS using her month-at-a-glance planner to outline and keep track of my big-picture business plan.
And since I always use it, I asked her if I could give a free copy to you. Since she’s so super awesome, of course she said yes! (Keep reading to get your free copy, no tricks or opt-ins required.)
Shall we dive in?
ALWAYS START HERE
Whenever I’m making plans, helping my clients make plans, or assisting mastermind buddies on crafting their plans, I always start with the same question:
When you think about your goals for next year, what’s MOST important?
This question applies whether you’re making a big plan for the new year, making a small action plan for the coming month, or a plan to try something new.
Getting clear on what’s most important to you is the essential first step to creating your annual business plan.
Click to TweetGetting clear on what’s most important to you is the first step to creating your annual business plan. Map out your year with help from Jenny Shih.Maybe you want to make a certain amount of money. Maybe you want to learn something new. Maybe you want to have more fun.
Your priority is unique to you. Don’t worry what so-and-so is doing; focus on what you want. There is no “right” priority except whatever is true for you.
Having this kind of clarity is important because it will inform your next steps. You see, if money is more important than fun, you’ll be taking actions steps that are targeted at making money. If having fun is most important, then you might sacrifice a little dough to make something that much more gleeful.
The small details of your execution will shift depending on what your top priority is, so make sure you’re specific and clear!
DETERMINE YOUR GOALS
Once you know what your priorities are, it’s time to set some goals.
First, there are the big goals that are quantifiable. They’re things like money, subscribers, and number of clients.
But that’s not enough! You also need to know how to make those goals actually happen. This is where most entrepreneurs fall short when they’re not careful (but you won’t since you’re reading this!).
This is why I want you to create action-based goals.
Action-based goals are not the same as your big goal (1000 subscribers, $10k/month, or a full client roster).
Instead, action-based goals are the micro steps required to reach your big goals. (This is something we talk about in my program, Make It Work Online, where I help business owners learn to make their online businesses actually work.)
These micro steps are the tasks you must complete to hit your goal. For building your list, for example, those steps might be spending 30 min/day on social media being of service, pitching two guest posts each month, and holding a free call every other month.
You can’t control how many people sign up for your list, but you can control the actions you take that will help you reach your goal. This is why action-based goals are so powerful.
You need to determine your action steps so you know exactly what you’ll be doing to reach your big goals. (I actually suggest you do this RIGHT NOW.)
My Personal Recommendation for YouYour Online Business Success FormulaMAP OUT YOUR PLAN
Once your priorities are clear, big goals set, and action-based goals created, it’s time to make your plan! (This is where Mayi’s generous, free download will make the process more fun—and pretty!)
FIRST, MAP OUT YOUR WEEK
Start by looking at your average work week. How many hours do you want to work? How do you want to allocate those hours?
Many people overestimate how much they can get done in a day, a week, or a month. This is why I have my clients map out a schedule for the week. You don’t have to rigidly follow it, but it will help you see how much you can actually accomplish!
Here’s how I want you to do this:
1. Determine and schedule your non-negotiable tasks and appointments.
These are things that you will do every week no matter what.
For me, the non-negotiables are sending my Wednesday email newsletter and showing up 100% for my clients. Everything else is secondary.
Make sure you have time every week to do the non-negotiables. How? Schedule it in your calendar. (I’m totally serious. Do this now.)
Mark down on your daily/weekly schedule when you will do the non-negotiables. If you’re not sure how long each item will take to complete, make your best guess then double it. (Yes, I’m serious; double it. It’s always better to have extra time than to run out.)
2. Plan for your #1 big goal by mapping out when you’ll follow through on the action-based goals necessary to achieve your big goal.
Let’s say that your top priority is to build your list to 1000 by June. You set your action-based goals and have three actions you want to complete every week to hit that goal.
On your calendar, I now want you to mark out when you will follow through and take action on those things. Yes, I want you to mark it on your calendar.
I realize that a part of you probably wants to revolt right now, but stick with me on this because it has the power to change your business forever!
If you want to hit your big goals, you need to follow through on the corresponding tasks. To follow through on the tasks, you need to make sure you set aside the time to do it. To set aside the time, you need to put it in your calendar.
It really is that straightforward. Know what you need to do, write it down, commit to doing it, do it, and then *voila* you’re that much closer to hitting your big goal!
3. Repeat for big goals #2 and #3.
Depending on where you are with your business and how much time you have to dedicate to building your business, you may or may not have time to work on more than one goal.
And it’s okay if you don’t have time to work more than one goal! Sometimes I, too, only focus on one goal at a time.
Please don’t over-commit yourself. Nothing is worse than a stressed-out, over-committed, amazing woman who is exhausted with nothing left to give to her business. Only commit to what you can realistically give. If that’s one goal, great. Two goals, great.
If you do have time to work on a second goal, repeat step 2 above for the additional goal you have. Determine the action steps and set the exact times during the week to follow through. Then do it!
You now have a sense of what your weeks will look like. You don’t need to follow that schedule exactly. However, by completing the assignment, you’re more likely to follow through because you know you have enough time each week to do the tasks and you’ve made a commitment to yourself to do it!
My Personal Recommendation for YouSteal This! My Rock-Solid System for Getting It All Done (& Having a Life)SECOND, MAP OUT YOUR MONTHS AND YEAR
The next thing I want you to do is map out your plans for all 12 months of the coming year.
Mark down travel plans, time you want to take off, launch dates, coaching days, and anything else that you know you have planned.
I personally love spreading out all 12 months, side-by-side, on my kitchen counter, to get an overview of the full year.
Here’s an example of my planning process, which I’ve been doing since 2014!
Using the month-at-a-glance planner (download link below), map out your plans for the coming year.
As you do so, consider some of these things…
- Did you mark off vacation time?
- Are you selling new things (launches) to your list too close together?
- Are you trying to do too much in the year?
- Does your plan look fun? Yes, fun!
Planning is an art as much as a science, especially when it comes to planning for our heart-based, soul-centered businesses. Have fun with planning and see what feels good to create and act on.
SET YOURSELF UP FOR SUCCESS
Alrighty superhero, you’re on your way to making the new year a success. Want to amp it up even more?
If you need accountability and business brainstorming support, consider starting a mastermind group. It might take a little hunting to find your right combo of women, but the hunt is worth it!
Or, if you want a ready-made mastermind group with expert coaching support, check out Make It Work Online. It’s a three-month coaching intensive designed specifically for women who are ready to step up and finally make their online businesses work. It might be just the thing to get your business really moving!
Whatever you decide, be sure you’re not trying to do it alone. Camaraderie and support can go a long way in helping you succeed.
My Personal Recommendation for YouThe 3 A’s of Success: Increase Your Chance of Succeeding at AnythingARE YOU READY TO MAKE THIS YEAR A SUCCESS?
Now, I want to hear from you!
Are you ready to set your big goals, plan your action-based goals, map out your daily and weekly schedules, and plan your year?
What are the next three steps you need to take to set yourself up for success?
What do you most want to accomplish in the new year?
I can’t wait to hear about it in the comments below!
Julia Slike says
Hi Jenny,
You are right it really is that simple! You break it down so nicely, as a soloprenuer it’s so easy to get distracted with the “fun” stuff and forget about the “moving your biz forward” stuff. Esp. When you don’t have a boss telling you what to do. I love your 2 non-negotionables. I’m embarrassed to say I have NEVER planned my year ahead on paper. I just wing it and at the end of the year my goals are not accomplished, lots of newsletters are NOT written, lots of connections NOT made 🙁 I’ve heard a LOT about planning this year…it’s kinda weird! I’m in the process of designing my own “planning on paper” tools and course where I teach my team to plan so we can all get to the end of 2015 and know exactly where the year went and where it’s going in 2016 🙂
Jenny Shih says
You’re so right — we have to keep ourselves on track when we don’t have a boss telling us what to do! (That’s what I think is one of the biggest challenges most entrepreneurs face!)
I love how honest you are about not having planned and what that (didn’t) create for your in your business. And I’m even happier that you’re shifting that for the coming years. Bravo!
Ricki says
Jenny, I love this. Actually, I love everything you put out–your approach totally resonates with me and how I want to run my business/life. My business is still in its infancy and I’m looking ahead to 2015–hoping it’s the year I can generate enough income to hire you as my coach!! 😉
Jenny Shih says
Sounds like it’s a perfect time to get planning those action-based goal steps, Ricki!
Nathalie says
Hi,
Thanks for the link.
I got myself a calendar a couple of days ago. I set up 5 goals for the year. I started to put the non-negotiable stuff in the calendar but it’s more a draft than reality at this point. I’ll use the download to make a new copy.
“Are you trying to do too much” is a great question.
I definitely attempted a little too much this year. so I’m going to be more focused on 2015. At the same I met two objectives of last year – define my niche & learn about marketing. I’m cutting back 2015 in order to do a few things well rather than do a whole bunch that are just somewhat mediocre. Now that I know what I want to focus on it’s much easier to say NO to the things that I was on the fence about.
This is a really great post,
Nathalie
I’ve found that because I have a better foundation for marketing I have a much better idea of how long to plan for. Who knew that it takes 6-10 weeks to market an event (plus prep time of course)?
Jenny Shih says
Love that you dove into planning, set your non-negotiable, and are sorting out your marketing. You’re right — it does take time to market an event or class or anything — and when we get down into the details of our plan, we can see how to fit it all in (or that it won’t!).
Deborah Chalk says
Hi Jenny, so glad that joining you in your ‘Making it Work’ programme is part of my plan for the coming year. Thanks for the step by step help her too! D
Jenny Shih says
I’m glad, too!!
Mallie Rydzik says
I feel like a creepy stalker because I swear I’ve tweeted out almost every article you’ve put out over the past month or so, but your posts are just so full of valuable information!
Planning is so tricky when your business is still gaining traction, but it’s also soo important at that stage too!
Jenny Shih says
Tweets welcomed and appreciated, Mallie! Thank you!
Yes, planning when you’re doing something for the first time can be tricky, and you’re right — it’s also essential!
Brenda Barbosa says
Hi Jenny!
Great post. You always offer such salient, practical advice. Thank you for that.
I was wondering if you could drill down a little more and clarify the difference between “Priorities” and “Goals”. I’m thinking in particular, how those two could blur into each other. For instance, a priority is to make money. But so is the goal.
Do you mean, priorities are more big picture and goals are the targets, which are supported by the tactics? For instance, my priority is to grow my business so that I can quit my job by Dec. 2015. The goal is to generate $5,000 per month and the tactics are the “action goals” to get there?
As an entreprenuerial newbie, I find the biggest challenge is being able to identify the RIGHT action goals in the right order. I don’t have a large budget or a lot of time, so I don’t want to spend either on things that aren’t necessary.
Jenny Shih says
Happy to help, Brenda. Some of this may be semantics, so I’m going to simply tell you how I think about it for myself.
One of my priorities is my health, especially since I’m dealing with chronic illness. I prioritize sleep, eating well, and having enough down time. That’s a PRIORITY.
Where as a GOAL would be to fill my Make It Work Online program with my maximum participants by the end of January. That’s something specific that once I hit it’s done. My priority of taking care of myself is never really done.
Then action steps or action-based goals are the steps to hit the big goals. So for the example I just listed, my action-based goals would be to execute the (super secret) specifics of my marketing plan — basically the tasks required to hit that goal.
I totally hear you on wanting to ensure you’re taking the right steps in the right order. One thing to check out if you haven’t seen it already is this list that I put together: https://jennyshih.com/2014/11/online-business-success-formula/ That’s a great place to start.
Julia Slike says
Great explanation! It does become blurry when you are immersed in your own world.
I can relate to the sleep part. For years I slept very little working FT and building my former wedding invitation biz…now I make sure to SLEEP, since I’m “retired” from that field. When I get excited talking about my 3 businesses people actually ask me DO YOU SLEEP!? My response: “oh yes! I got a lot more done when I didn’t.”
Jenny Shih says
Love that, Julia!
Katie says
Very cute Messy Month-at-a-Glance planner! Thank you!