For the longest time, I thought that the most successful business owners were those who had Energizer Bunny energy.
They woke up at 5 a.m., worked out like they were the lead instructor on a kickboxing DVD, meditated for an hour, ate a power breakfast, and dressed to the nines…. all before 9 a.m.
With this in mind, I figured I was doomed for failure.
Although I’m a morning person, I don’t wake up that early.
Although I like to meditate, I don’t sit for an hour every day.
My morning workouts were never a power hour (and since Lyme kicked in several years ago, I hardly exercise at all).
Failure—or at least only marginal success—seemed inevitable.
Except I knew better.
You see, around age 19, I came to realize something about myself: downtime, rest time, and sleeping in were my formula for success.
At least I thought this was the case…
You see, running our own businesses (heck, simply being an adult!) tests what we think we know about ourselves. And this has been very true for me over the last 8 years of self-employment.
But in case you’ve been thinking that you need to be superwoman to have a successful business, I want to clear things up right now.
Today I’m sharing a behind-the-curtain view of how I’ve found success by working less and what I’ve learned along the way.
The First Test: Corporate World to Self-Employment
If you tuned in to the Success On Your Terms podcast or joined my totally free six-week class on Success Without Sacrifice, you heard me share how my story began in college.
I learned that going to bed early, bypassing all-nighters, and taking care of myself (instead of trying to keep up a mega social life) was key to my mental and emotional well-being.
I took this formula into my corporate job, shunning the idea of working nights and weekends, employing mega-focus during my work day, and prioritizing my life outside of working hours.
My strategy worked well for that era of my life… but then I dove headfirst into the world of self-employment.
One camp of entrepreneurs touted the hard work and long hours required to get a business off the ground. The other camp talked about freedom, location independence, and a four-hour work week.
Which was the right way? Or more importantly, what was the right way for me?
Although I never caved in to working late nights and long weekends, I kept doubting my ability to “make it” as a coach in the online world (especially early on when I wasn’t making a lot of money!).
But as time passed and I kept working my 20-30 hours each week, sleeping a full night every night, and taking care of myself, the proof was in the pudding. My success formula worked for self-employment just like it had in college and in the corporate world.
Downtime, rest time, and sleep stayed at the top of the list.
The Second Test: Lyme Disease
In 2010, a year after quitting my job, I had this niggling feeling that something was wrong. I couldn’t put my finger on what was off, but I knew something was.
After being shamed by my doctor for “expecting too much from my body,” I stopped paying attention to all the signs and signals I had been noticing. I shut down that part of myself completely.
Then, in late 2012, after extreme exhaustion set in and a friend nagged me for months, I went to a different doctor to start figuring out why I felt so awful.
9 months of mis-diagnoses, countless tests, and thousands of dollars later, I found the cause of my rock-bottom health: Lyme disease.
At this point, I couldn’t work much. My body was drained of life force. My brain was constantly foggy. My spirit was lifeless.
As the breadwinner in our house, not working wasn’t really an option. I needed to keep money coming in the door. And to do that, I needed to keep working.
But therein was the problem.
I was already working fewer hours than the average successful entrepreneur, but it was still more than my body could handle. I knew I needed to work less, rest more, and sleep 11-12 hours each night.
Was this even possible? And how was I supposed to make this happen and still serve clients to my uncompromising standards?
That’s when I realized my superpowers of efficiency, time management, systems, downtime, and delegation were the answer.
During my sickest years, I honed my superpowers even further so I could maintain my multi-six figure business AND heal my body; so I could serve my clients well AND sleep long hours each night.
“Success on your terms” became the driving force behind how I ran my business.
Click to Tweet“Success on your terms” is the driving force behind the way Jenny Shih runs her business. See how she does it.I worked less while keeping a steady, healthy client load. I honed my systems, hired a bigger team, and further refined my secrets for working less without making less.
And that’s how I ran my business as I worked on getting healthier.
Of course, as I did, more tests presented themselves.
My Most Recent Test: After My Biggest Launch Ever
The most recent test showed up after my biggest Make It Work Online launch ever.
In strategizing the launch in “success on your terms” style, I planned to take a full month of downtime to recover. No creating new things. No writing new things, doing new things, trying new things.
Just time to decompress, re-energize, and reorient after the launch before I moved onto my next big thing (launching Make $10k).
After my short break, it came time to switch gears and focus on Make $10k but I felt heavy just thinking about it.
I tried to talk my way around it, out of it, through it, but the feeling wouldn’t budge. The program felt flat. Offering it felt forced. And I didn’t have an ounce of excitement for talking with potential clients. Talk about a huge red flag!
I toyed with the idea of not launching it, taking extended down time, and stepping back from work.
But I had made a plan! I’m the kind of woman who follows through! And I should follow the plan!
(Hahahahaha, the Universe laughs at our best laid plans!)
After internally battling for a few weeks, it hit me: Preparing for the launch (an intense 6+ months of learning, creating, planning, strategizing, videoing, writing, you-name-it-ing), I was tapped out.
Tapped out creatively. Tapped out energetically. Done.
Taking the launch to a new level like I had sucked every last drop of creative juice I had. No wonder why I was uninspired!
So I did what I tell my clients to do: I “ran the numbers.”
Based on my monthly burn rate (regular expenses, my salary, paying my team, paying taxes, etc.), could I keep the ship running even if I didn’t launch Make 10k?
The answer was yes.
Did postponing Make 10k still come with financial and other consequences? Of course.
Was I willing to live with them? My spirit chimed in with a resounding YES.
It was settled. I’d hold off and wait until it felt right.
Of course I could have kept going forward with the plan regardless of the red flag… but I’ve learned that lesson a few times before!
Afterall, if I dreaded having to do the work, the launch would fall flat.
If I tried to fake-it-to-make-it, it would also fall flat.
If I resented the clients who signed up, it would suck for all of us!
Then what’s the point?! (Exactly.)
So that’s what I’m doing.
Stepping back. Taking a break. Taking massive downtime. Taking massive rest time. Sleeping. Refilling my well. Tapping back in. Tuning in. Listening. Waiting.
Yes, it scares me. Yes, I feel guilty. Yes, it feels like another test.
To be honest, I don’t love waiting. I’m much more comfortable in action-taking mode than in “wait and see mode.”
But I also know it’s right (for now), and I’m honoring that.
Because I know I have only two choices:
1. Do what I planned and be miserable and probably not pull it off well.
2. Wait and be uncomfortable but come out the other side excited to offer whatever the next thing is and serve my people.
I choose #2. I choose to put good energy out into the world, to serve my people in the best way possible.
And to do that, I must choose to wait. (For now, anyway.)
Saiisha says
Wow, I’m floored by this decision Jenny! But what an amazing feeling it must be too, to be able to step back when you need to. So much of conventional, motivational dialogue is to keep going, and yet here you are – leading by example to follow intuition always. I hope you enjoy some much-needed downtime. I can’t wait to see what you’re inspired to come back with when you do!
Jenny Shih says
Thank you, Saiisha! I appreciate your comment and kind words. I’m excited to see what happens next as well 🙂
Jacqueline Fisch says
Thanks for sharing this story! The decision to work less in a world of more isn’t easy. So happy to hear you listened to your gut! I think the world is a better place because of your decision too 🙂
Jenny Shih says
Thank you, Jacqueline! It’s sometimes hard to listen to my gut, but I’ve ignored it enough to know it doesn’t usually end well!
Carol A Egan says
Jenny, lose the guilt! YOU are such a HUGE contribution to all of us with EVERY action you take! This post brought tears to my eyes! I am SO grateful for all the ways you lead by example!! Thank you for this post! What you do makes such a HUGE difference!
Jenny Shih says
Thank you, Carol! The guilt is huge in this society, like something is bad about us if we’re not constantly working. This is a lesson in progress for me 🙂 Thank you for the encouragement!
Janna Morishima says
Hi Jenny,
A major reason why I signed up for Make It Work Online is because, of all the “online business gurus” out there, you are one of the most a) honest; b) down-to-earth; c) practical; and d) inspiring. And a specific reason why you inspire me is because you are so deliberate and clear-eyed about how you structure your business to support your growth and health *as a human being.* I think you can never go wrong when you prioritize taking care of yourself as a human being. As Thich Nhat Hanh said, “You cannot heal the world until you heal yourself.” The more you listen to your gut intuition and take the time you need, the more you will ultimately be able to restore that energy that allows you to touch even more people’s lives and make an even greater difference. So… cheers to you. Thank you. 🙂
Jenny Shih says
This makes me smile so much, Janna. Thank you! I’m with you — business is to support us as human beings, and to deliberately forget/sabotage/ignore that is not good for anyone. I appreciate you seeing this through the lens of healing; that’s a salve for my soul this morning! <3
Janna Morishima says
Yay! Smiling is good. 🙂
Laura Handke says
How does Bali sound? Or Jamaica? Or…Montana…? 🙂
Charissa Pomrehn says
As always, I appreciate your honesty, Jenny! I don’t know if you’re a fan of the Enneagram, but the Enneagram 1 in me was nodding vigorously to your, “But I had made a plan! I’m the kind of woman who follows through! And I should follow the plan!” I sooo know that feeling. Thank you for making the courageous choice and letting us in on the decision.
Jenny Shih says
I am also a 1! We’re really on the same wavelength there 🙂