Every client who works with me wants to make more money.
Most of them aren’t driven by the desire to create a multi-million-dollar business or become Beyonce-famous. (For the record, there’s nothing wrong with wanting those things! Most of my clients simply aren’t motivated by those things alone.)
Instead, they want to earn more money so they can have the freedom to do what they love with the people they love.
Sounds simple enough, but actually making it happen is anything but!
That’s because the one thing that will have the biggest impact on your bottom line is also something super stress-inducing for business owners.
What is it?
Pricing.
Why is it so stressful?
Because how you price your services can make or break your income goals!
Unfortunately, business owners go about pricing in all the wrong ways.
That’s why I created The Ultimate Pricing Guide. It covers it all, including how to price your services, raise your rates, and tell your clients about a price increase.
Even better, you can use it no matter what stage of business you’re in. So save this email or bookmark the blog post so you can return to it whenever you need it.
Click to TweetStruggling to price your offers or raise your rates? Check out The Ultimate Pricing Guide from Jenny Shih.You’re ready to make more money
It’s no secret that business owners (women in particular) have all sorts of hang-ups and insecurities when it comes to placing a price on what they offer and standing by it.
Here’s how to re-frame your pricing mindset so that you can reap the rewards of all your hard work.
Setting a New Income Goal
How to Overcome Your Money Hangups
Common Obstacles to Making Six Figures
7 Myths Holding You Back From Six Figures
You’re ready to find the perfect price
There are as many pricing strategies as there are business coaches out there. I’m sharing the approaches I’ve used for pricing in my own business and for my clients — because they work!
How to Price Your Services with Confidence
Steal This! My Perfect Pricing Strategy to Drastically Increase Your Bottom Line
The Psychology of Pricing: How to Help Clients See the Value in Your Premium Packages
3 Mistakes All Newbies Make When They Create, Write, and Sell Their Services
How Big Does Your Email List Really Need to Be for You to Make More Money?
You’re not getting enough clients
You’ve done the hard part: created an offer, figured out the price, and started promoting your services.
But no one’s biting. Ugh. It’s enough to give you a 24/7 stomachache!
Here are a few helpful ways to troubleshoot the problem and get back on track, fast.
Are You Overpriced? How to Earn as Much as You Can Without Chasing Away Potential Clients
7 Reasons Why Charging Premium Prices Could Completely Backfire on You
Bite-Sized Offer: The Only Thing You Need to Bring in a Steady Flow of New Clients
3 Simple Steps for Building Trust So You Can Easily Convert Prospects into Paying Clients
Want More Clients? 7 Common Reasons Prospects Aren’t Buying Your Offers
You’re ready to raise your rates
Congrats! You’ve been working hard and you’re making a steady $3k to $5k every month. Now it’s time to take your business to the next level by increasing your rates.
But how exactly do you do it? And what should you tell your current clients?
These posts will help.
How to Double Your Rates with Integrity
5 Signs It’s Time to Raise Your Rates
Steal This! My Step-by-Step Guide to Telling Your Clients You’re Raising Your Rates
The Real Story Behind My First 10k Month
“I can’t afford it.” The Money Lie Your Prospects Are Telling You—And How to Respond
Above all else…
Now that you know everything (or almost everything!) there is to know about pricing, there’s one thing to always remember:
No matter how smart your pricing strategies are, the most important thing is that you have a truly valuable offer. You have to deliver your services with integrity, professionalism, and care if you want to build a sustainable, profitable business.
Even better, when you offer a service you can solidly stand behind (and are excited to deliver), you’ll get the word out, do the hard things to market yourself, help the clients you’re meant to serve, and change the world in all the ways you know you’re meant to.
And that is what it’s all about.
Click to DownloadHow to Create the Perfect Bite-Sized Offer for Your Business
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