As you may know by now, I’m not a fan of making business any more work than it has to be. In fact, I’ll forgo major business details if they seem to require more effort than reward.
As a result, I avoided Twitter for a really long time.
But one day I got an inner nudge to give Twitter a try. I setup my account and started goofing around. Within a few months, I was in love. Why? Not because of the bite-sized messages, the easy networking opportunities, and the cool factor. It was because being on Twitter simplified my list-building (and selling) in a major way.
I realized that I could use Twitter in a way that wasn’t much work at all, and it could get results for only a bite-sized effort.
Twitter Makes Self-Promotion Easier
Promoting yourself can be rough. You’re worried about saying too much or too little, mentioning your website and offerings at the right times and to the right people, or making an ass of yourself. (Or maybe that’s just me.)
However, when used correctly, Twitter totally removes that uncomfortable, pushy factor so many of us struggle with.
Over the past couple of years, I’ve created an easy list-building system for Twitter that has yielded great results for me… with a relatively small output of effort.
You and your amazing business deserve to be seen. So I’m going to lay it all out for you right here, right now, on how to get the word out with my simple social media system.
My Simple Social Media System for Building Your List
Step #1: Get clear on the numbers
Since you’re working on building your list, take a moment to consider your people. Who is your target audience? What are their interests?
Next, think about your social media presence in percentages.
How often do you want to talk about your offerings?
Post your blogs?
Mention your free stuff?
Share industry-centric info?
Talk about life in general?
Interact with others?
Don’t worry about rules or shoulds. Instead, think about a combination that feels right to you.
Step #2: Write tweets ahead of time
With your percentages in mind, write a set of standard tweets for each of the categories you specified. A handful of tweets for each area each week is a great start.
You can keep things interesting by using different tweets for the same offering. For example, I tweet several times each month about my free offers, but each tweet is different.
Keep in mind that your promotional tweets (to get people to opt-in to your list, check out your latest paid program, etc.) work best when they’re repeated regularly. Don’t worry about tweeting too much. If you’re reading this, you’re likely not promoting enough.
Be sure to pepper in more articles and quotes than promo tweets, so you’re still giving your followers plenty of non-salesy goodness.
Hint: You can reuse almost all of your tweets every few months because nobody pays that much attention to everything you’re posting.
Step #3: Schedule tweets, then dive into the conversation
To make the magic happen, block out one hour each month to schedule a month’s worth of tweets and Facebook posts using a service like HootSuite. This allows you to go about your regular routine and have your tweets and post automatically publish.
This creates effortless relationship-building as people respond to what you have to say over the course of the month, even though you posted it weeks ago. Take five to ten minutes everyday to reply to social media comments and engage with followers. This will help you build a connection and build your list without sucking your time away.
Step #4: Watch your subscriber count go up, up up!
It’s simple math:
Good posts + active engagement = interest, followers, and subscribers! Tweet that!
When you’re active on social media, and you show a genuine interest in connecting and sharing with people, you pique curiosity. That’s what gets your audience clicking your links, reading your blog, and visiting your site. And those riveted readers are also likely to opt-in to your list!
The Bottom Line
When you’ve got a clear strategy, Twitter can turn from time-waster to amazing tool.
Put this strategy into work in your business today, and watch what happens over the course of the month.
In the meantime, I want to hear from you…
Have you turned social media into your ally, or does it continue to be a time-suck for you?
What strategies do you have for using social media to build your list?
I share a ton of ideas in Get Your First 1000 Subscribers, but I’d love to know what has worked for you.
I can’t wait to hear what you’ve got!