Ever you feel like you’ve done the best you could with something new in your business but have nothing to show for it? No sign ups, no clients, no purchases?
We’ve all been there.
Maybe you’ve also done everything I’ve taught you so far, like using a scientist’s mindset, tweaking your way to success, and checking to make sure you’re determined, not desperate. But something’s still not clicking, and you have no idea what.
There’s one final missing piece to the puzzle that it’s time for me to share with you. It’s the last post in this series, and it’s essential to your success.
I dare to say you’re doomed to fail without it.
I stand by that last statement so much so that I’m going to confess to something I’ve been doing regularly for the past five years that I know has been essential in getting my business this far. I would not be where I am without it. And like some, you may be surprised to learn this truth about me.
Before we go there, I want to know if this sounds familiar.
That Gut Reaction
You just clicked “send” on an email to your list announcing a shiny new product or service, and you’re over-the-moon excited about this labor of love. You sit at your computer for 10 minutes, waiting for the first sign-ups roll in…. but you don’t see a single one.
The minutes tick by. A pit starts to form in your stomach. Your heart is pounding, and your mouth goes dry.
Before you know it, you’re in a full-blown panic mode.
Where is everyone?! Why has no one purchased yet?!
You spent so much time carefully cultivating an engaged list and creating an offering you were sure they’d be thrilled to purchase. Yet the crickets continue to chirp.
From here, without a scientist’s approach, your brain usually takes one of two paths.
The first is the self-blame road. There is definitely, definitely something deeply wrong with you. In fact, everyone probably hates you. You’ll never make it as a ______. You’re clearly doomed. Forever. Maybe it’s time to get that Starbucks barista job you’ve been thinking about.
The second is the “Wait… I can fix it!” route. You might decide it just needs to be rejigged one more time, and then it will work! So you start shifting and re-thinking with no real direction, just frantic energy and crazy action. Pretty soon, that new offer you took so much time creating has a completely new look (for better or worse). “Because,” you declare, “now it will sell!” And off you go to try again.
Here’s the thing: neither of these is going to get you out of your situation.
You aren’t doomed, however, and the issue isn’t as convoluted as you think. You just can’t see what’s really happening because you’re believing your own panicked thoughts – and that can be very, very dangerous.
So how do you get out of this dire scenario? I’m so glad you asked.
How I Steer Clear of Panicked Thinking
Depending on how long you’ve been following me, you may or may not know that I started out as a life coach for women stuck in jobs they hated. I quit Corporate America to save other people from that dreaded fate.
And what do all good life coaches do? They get coached. A lot.
As I was building my coaching business, I was getting coached. Weekly. On everything from crappy thoughts like, “I’ll never make this work,” to more personal things I’m not going to mention here because my family reads this blog.
Twists and turns later, I rebuilt my business from the ground up here at jennyshih.com as a “make your ideas happen” coach with a project management + technical/virtual assistant slant. I was using my innate talents plus my corporate experiences to build a business using my true superpowers. As I learned more about business and marketing, I added that to my repertoire.
Through it all, I was constantly getting coached. Weekly. By many talented coaches.
Even though I still get coached regularly, I sort of forgot how important regular coaching is to business-building. I forgot because it has become such a natural part of how I navigate my life that I no longer think of it as “special.” It’s simply part of how I live.
When I was scheming my Make It Work program, I asked my friend and Master Certified Coach Bev Barnes to join the program as a speaker and coach. I knew that the ideas I was teaching the program’s incredible women would push them and challenge them… and fill their minds with panicked thinking. (Doing, trying, or working toward anything new will do that!)
I wanted Bev to be there to help each of the women through it. (Because although I used to be a life coach, it’s not my superpower. It’s Bev’s.)
That’s when the a-ha hit me. Bev laughed as I realized it:
It’s not just the marketing and business skills that helped my business. Yes, they were essential. However, one of the biggest keys to my business success was me, looking at my “stuff,” questioning my crappy thinking, and sorting through my personal shit with a talented coach. This is what has given me the confidence and gusto to go after and create what I want in my business.
Working on my “stuff” makes business 1000% easier. Tweet that!
Bev, of course, realized this a long time ago because she was one of the first coaches I hired. She was also the one who helped me find the “make your ideas happen” coaching niche. (I owe you big, Bev!! xo)
The Missing Link, Your Life-Saving Ticket
Back to you…
It’s not hard to understand that the secret sauce of successful online businesses has a lot to do with smart marketing, strong business ideas, strategic execution, and list-building. And programs I love, like my own Make It Work and Marie Forleo’s B-School, teach you those absolutely essential skills.
But I’m hoping you now see that there’s another side of running a profitable venture that isn’t about the practical stuff or even about intuition. It’s the one most people try not to look at, because, as my friend Amy Pearson says, “It brings up your shit.”
And it’s the reason I confessed to being a coaching whore.
What are we talking about? Mindset.
When you’ve learned all the marketing and business skills, when you’ve tweaked your business ten ways ‘til Sunday, and things still aren’t working, you’re probably facing a mindset issue.
Here are five telltale signs that your mindset is tripping up your success. Let me warn you: there are probably a dozen other ways your mental status is tripping up your business; these are just the top five I can spot a mile away. (If you know what the others are, please share them in the comments below.)
Sign #1 – You feel like crap
If you’re feeling less-than-awesome when you think about your business – knots in your stomach, panic, anxiety, worry. These are all signs you could use a mindset makeover.
A coach will help you get your weak and strong points straight, so you can get a clear picture of exactly what’s going on… without all the emotional distress.
Sign #2 – Your brain won’t shut off
Is your brain going into overdrive about business decisions? Do scenarios replay in your head over and over again, or are you finding yourself permanently stuck in “business mode”? You probably have a mindset issue keeping you stuck “on.”
Sign #3 – You’re exhausted but can’t seem to let yourself slow down
A great coach can help you see where you’re working too hard. Yes, there’s such a thing as working too hard – and it can be detrimental to your health and work! There are ways you can make the same amount of money (or more!) by working less. A coach can help you uncover what’s holding you back from taking the next step (or leap!).
Sign #4 – You’re thinking one of these thoughts
“I’ll never make it as a business owner.”
“Because that one thing didn’t work out, I must be a failure.”
“If I’m not perfect, then no one will hire me.”
“I’ll never be as good as her – EVER. I should just quit already.”
“All my ideas are terrible. I’ll never get it right.”
These little voices haunt all of us. An awesome coach will guide you to get clear about why the same cruel phrases play on repeat in your head and exactly how to get rid of them.
Because as long as you have this crap rolling around in your head, you can only put so much attention onto your business. Tweet that!
Sign #5 – You’ve taken all the classes, and…
Are you one of those amazing people who has invested in every single business coach or program out there? Do you know the lingo inside an out, yet have no results to show for your smarts?
There’s a good chance that you need a life coach. Because if you “know everything” yet see little return from the braintrust you’ve created, you probably have some stuff in the way.
Are You? Have You? Could You? Will You?
Now I’d love to hear from you!
Are you a life coach? What’s your specialty? Do you work with entrepreneurs? Please, share a bit about you and a link to your site below.
Have you ever worked with a coach before? What was your experience? How did it help your business (and your life)?
If you think you could use a life coach, what would you want to work on the most? We may be able to help you find the perfect coach for you!
I can’t wait to hear your thoughts in the comments below! I have a feeling this one’s going to stir it up!
Photo credit: Meghan Hof, Gathering Light Photography
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