As a business owner, you have an endless list of things that need to get done. Blog posts need to be written. Newsletters need to be created. Social media needs to be updated. Clients need to be served. List-building needs to happen. And your next big thing needs to be created.
No matter how hard you try, you can’t ever seem to catch up. Even if you had four more interruption-free hours each day, you’d still struggle to make it all happen.
You think to yourself, “How the heck am I supposed to take my business to the next level if I can barely get the basics done each week?”
I hear you.
Being a business owner is not an easy job. Unfortunately, there’s always more to do than time to do it. So I suggest you stop trying to play superwoman and consider another approach.
Today I’m giving you my secret for always knowing what to work on, even when I have too much to do. (And honestly, who doesn’t have too much to do?) This tip will also help you get more done, faster.
Why you should run your business like a dinner party
Imagine this… It’s Monday morning. You turn on your laptop, excited to make this week a productive one. You check email. You update Facebook. Then it’s time to dive into the real work.
You could create that new program you’ve been thinking about. You could work on building your list. Update your website. Finally shoot a video. Write your next blog post. Or freshen up your newsletter design.
But you freeze. Overwhelmed with options and unsure what the “right thing” to do is, you stare at your computer and do nothing.
Now imagine this… You’re cooking dinner for some friends tomorrow night. You pull out your favorite cookbook and decide on tofu marsala. You grab a scrap of paper and jot down your shopping list. At the store, you grab tofu, tomatoes, mushrooms, basil, and a loaf of French bread. You’re in and out in 10 minutes. You didn’t waste a second and you didn’t forget a single ingredient. When it’s time to cook, you’re set. You’ve got the recipe and the ingredients, and you know exactly what to do.
When you know exactly what you’re trying to do and how to do it, you eliminate wasted time, stress, and money. You dive right into exactly what needs to get done and get it done.
When you aren’t clear on what you want to do or how you’re going to get there, you waste a ton of time and get nowhere… sort of like what may be happening in your business.
What if you could approach your business like a dinner party? What if you were clear on what you wanted to do and how you were going to do it? How much time and stress could that save in your business and in your life?
The solution for always knowing what to work on
If you’re tired of feeling directionless and are ready to make real progress in your business, here’s how to make it happen:
You must find clarity.
Clarity is about knowing what you want, why you want it, and how you plan to make it happen. With clarity, you don’t waste time wondering which task to tackle next, and you aren’t afraid of making the wrong decision.
When you’re clear, you always know what to work on next. Tweet that!
When you know what to work on, you can get stuff done. Period.
Not clear? Here’s my secret for getting there
If you’re finding that you could use some more clarity in your business, here’s how to get there.
1. Start by creating clarity in your life. (Yes, your life!)
What is important to you? What do you value? How do you want to spend your time? What are your short- and long-term personal goals?
I believe in creating a business that supports you in having the life you want to live. In order to do that, you must first start by determining what kind of life you want. The more specific you can get, the better.
2. Next, think about your business.
Why are you in business? What are your short- and long-term visions for your business? Where do you want to go and why?
Many newer entrepreneurs start their business with a general idea of what they want to do, but they often lack specificity. It’s no wonder why they feel confused about what to work on each day.
The more you can drill down and get clear on your specific business vision, the easier it will be for you to create the business you long for.
3. Draw your map.
Once you know what you want for your life and your business, create a plan to get you there. How can you create a business that supports your personal values and goals? What do you need to do to reach your personal and business goals? How will you get there?
Map out how you will get from where you are to where you want to go. Determine what concrete steps you must take to get you there. Then follow this plan!
4. Get there one step at a time.
Clarity is the secret to always knowing what to work on. Clarity tells you what your priorities are, meaning what you work on first, second, third, etc.
With your priorities in order, tackle one thing at a time. Yes, one thing. Work only on your top priority until it’s done. Then work on the next one until it’s done. Then the third, etc.
Working on one thing at a time takes discipline, but it’s a skill I suggest you master if you want to really go after the goals you’ve set for your business. It’s also THE way to get more done, faster. (And who doesn’t want that?)
With these four steps, you have exactly what you need to stop doing the things that don’t serve your goals and focus on the things that will help you reach them. You’ve also have the keys to knowing what to work on every single day.
Put it into action in your business
In the comments below, I want to hear from you. Tell me…
1. Do you ever struggle from indecision in your business? What impact does it have on your business and your ability to meet your goals?
2. Where in your business could you use more clarity to help you get more done? What action can you take in the next week to get that clarity?
I can’t wait to read your thoughts below.
As always, thanks for reading and for sharing your ideas!