Whether you’re ready for your first client or your thousandth, it’s easy to fall into a deadly client-repelling trap without realizing it. I see them far too often, which is sad because they are easy to fix and fixing them will instantly help you attract new clients.
Today I’m going to share with you three client-repelling traps you must avoid if you want to fill your client roster (and waiting list!).
I’ll also share with you the surprisingly simple fixes to each trap so you can turn each one into a client-attracting magnet.
Trap #1 – Your website
If you’re like most go-getter entrepreneurs I know, you have a website you created specifically to help you market your business online. But is your website helping or hurting you in attracting new clients? Here’s how to tell.
Does your navigation menu make it very, very clear how someone can learn more about working with you?
If you’re a coach, use something as simple as “Work With Me” or “What I Offer” in your navigation bar. Don’t use “Come Dance With Me” or “Soul Journeying” if what you do is coach.
Clear, simple language will make it easy for visitors to learn more about what you can do for them. Your job is to make it painless for them to hire you. Straightforward navigation is a great start.
Of course, that navigation item should link to a page on your site where a visitor can then learn more about working with you.
If they’re interested
Once a visitor navigates your site and learns about what you do, is it clear what they should do next? Do they schedule a consult? Do they need to pay you first? Do you offer a free session?
Many service providers make it difficult for a visitor to understand the next steps. If a visitor likes what they read on your site but can’t figure out how to hire you, they may leave your site and look to hire someone else.
Make your prospects’ next steps very clear. Lay them out in detail on the same page where you describe your services. On my Work With Jenny page, I detail the next steps for getting started with me.
When people know what to expect, they’re ready to take the next step toward hiring you.
Trap #2 – Your consultation
Nothing is more crazy-making than a business owner who gives away a free session or consultation but doesn’t tell the prospect how to hire them.
I once took a coach up on her offer for a free 15 minute session. At the end of the session I was ready to hire her, but I had to pull pricing and next steps out of her. It was painful! She almost lost me as a client because she was so passive in the interaction.
If someone signs up for a consult or a free session, they are expecting you to tell them how they can work with you (really, they are!). Tell them what you offer and how they can hire you. Being forthright about your offerings makes it easier for someone to hire you.
Trap #3 – Your follow-up
You will always have potential clients who need to “think about it” before they commit to working with you. It’s normal! However, letting someone “think about it” without offering to follow-up is practically guaranteeing that you’ll lose that person as a client.
As I keep saying, make it easy for people to hire you. We are all busy, including your prospects. Make it easier for them to hire you by following up with them after the consult or free session.
Before you hang up from the consultation, tell your prospect that you’d like to follow up with them in a few days. Would Monday be okay? Make a note in your calendar and send them an email on Monday. It shows you’re interested in working with them and that you care. Who wouldn’t want to hire someone like that?
Your Next Steps
You now know the top three client-repelling traps: your website, your consultation, and your follow-up. I’ve even told you exactly how to fix each one and turn them into client-attracting magnets!
The next steps are up to you, and I can’t wait to hear them.
In the comments below, tell me…
1. Were you falling into one of these client-repelling traps? Which on and why?
2. What is one step you’re going to take TODAY to turn that trap into a magnet?
I can’t wait to hear what you’ve got!