You’re spending an evening powering through some catch-up work, when you get a new email – a question from a colleague. You scan it quickly.
It’s not life or death. “I’ll come back to this later,” you decide, and get back to what you were doing.
Then you wrap up, and wake up the next morning with every intention of responding… but your inbox is bursting with new messages. You’re immediately distracted, and last night’s email gets forgotten.
A few days later, a follow-up note arrives from your colleague. You can’t believe it – how could you be so absent minded?!
Yeah – that feeling.
You’re not alone. It’s happened to all of us at one point or another. We’re entrepreneurs, after all – which means we’re always juggling 894 things at any given moment.
But why is email such a prevalent source of frustration, even for the most organized folks?
I have a theory: it’s because we have our email as an item on our to-do lists. So something as crucial as client communication gets jumbled up with the hundred other things on our plate.
Your email is likely the backbone of your business’s communications – and it deserves a system all its own.
What if you had an interactive to-do list specifically for email-related things? Something that could keep track of who you responded to and when, as well as reminding you when you have yet to respond?
There is. And it’s called Boomerang.
I use Boomerang to manage to-do’s related specifically to my email, as opposed to another to-do list software (like Things, which I use for non-email tasks), because it’s specifically designed to work alongside my inbox – and my schedule.
Boomerang works as a Gmail add-on, which includes a “Boomerang” button in your emails. It lets you schedule emails ahead of time, create follow-up reminders, and also alerts you if someone hasn’t replied to an email within a timeframe you expected.
Want to know how it can work for you? Here’s a peek into some of the ways I use Boomerang to take back control of my inbox for good.
3 Ways Boomerang Is My Secret Weapon
Although there are lots of ways to make use of Boomerang for your business, here are three of my favorite Boomerang-worthy tasks.
Managing my sales and client process
My assistant and I use Boomerang to ensure we’re keeping track of and following up with prospects seamlessly.
After my assistant invites a prospect to schedule a consult, she will Boomerang the message for 5 days out to be sure the prospect has set their consult time.
After a consult with a prospect, I send her a follow-up email with a payment link. I Boomerang the message to return to me in 3 days to make sure she’s completed her payment.
Staying on top of tasks
After I send work to a member of my team (my assistant, web guy, designer, whoever), I Boomerang that message to return to me the day after the deadline to make sure the project was completed. This makes it easier to keep track of where we are work-wise, without digging through my email or trying to keep track of it in my brain.
Keep track of my outside commitments
The guest posting content manager at LKR Social Media sends my posting schedule for the second half of 2013, and I Boomerang the message to return to my inbox 2 weeks before any given deadline as a reminder of both the topic, and the due date.
I also use this for other “feature” requests where I have a future deadline I need to meet.
What Are Your Secret Weapons?
Are you feeling the relief already? If you’re excited, Tweet about it!
Now I’ve told you all about my secret weapon – what’s one of your favorites? What app, add-on, or downloaded software have helped you kick out big problems in your business? Dish it in the comments below.
Boomerang is an incredible, sanity-saving tool that’s made managing my email easier than ever. Grab it right here!