When you think about the best and fastest way to make money in your business, what’s your first thought?
Maybe your mind automatically goes to creating a group program, designing a course, or developing products to bring in passive income. And maybe that leads to you dreaming of a big launch with all kinds of glitz and glam.
I used to think the same thing.
Courses and group programs are appealing because they have the potential to generate big profits, overnight success, and tons of adoring fans. They promise a full-time income “on autopilot” so you can spend more time doing what you love.
The online business world makes you believe these are the tried-and-true ways to make money, grow your business quickly, and make a name for yourself.
You want to know what I think?
If you’re dying to grow a successful business and you need to make money NOW, I wouldn’t touch a course or a group program with a 10-foot pole.
That’s right: I want you to stay focused and not get sucked in to all the hype.
That’s because when you’re just starting out, investing your time and energy in an all-or-nothing strategy will NOT work.Click to TweetWhen you’re just starting out, investing your time and energy in an all-or-nothing strategy like a course or group program will NOT work.
Here’s why and what you should do instead.
Ditch all the hype and play it safe
Yes, this is a really unpopular opinion.
Especially among all the business owners who love dazzling you with their seven-figure launches and promising it’s possible for you, too.
I’m not saying it’s not possible. You absolutely can have epic launches.
What no one else wants to tell you is that you need to have tons of things humming effectively in your business before you’ll ever make money with a big launch. Things like a humongous list full of warm leads, massive marketing chops, and a mind-blowing offer that people can’t wait to buy.
When you’re newer to business, you won’t have all those things in place. And it’s not because you’re doing anything wrong, it’s because it takes time.
So, when you hang all your hopes and dreams on a big dramatic launch and it fails, well, you’re shit out of luck.
You spent months creating all the content and thousands of dollars promoting your program through paid advertising and…
You made no money. You’re no further along than when you started. And you’re stressed beyond belief.
You can’t pay your bills. You can’t pay yourself. You have no clients and nothing to show for all your hard work.
That’s a pretty bleak place to be.
Instead of chasing those highs and taking on tons of risk, I absolutely recommend playing it safe if your ultimate goal is to make money and grow your business.
And you do that by…
Starting where you are right now
If you’re thinking, “But, Jenny, you have a group program. You have big launches,” you’re absolutely right.
But that’s not where I started.
I started out in corporate America, managing multi-million dollar projects spanning four continents and overseeing dozens—and sometimes hundreds—of team members.
I didn’t like stress. I refused to get burnt out or work long hours, so I learned how to apply time management, efficiency, and delegation techniques to my job so I could manage my staff, get my work done, and have a life outside my job.
Because I like to play it safe and keep things predictably boring.
That’s why, when I started my business, I made sure I had a plan in place that involved predictable income and low risk. Because I pay the bills in my household, I couldn’t afford to take big risks and place all my eggs in one basket. (And launching is a huge risk!)
I took the time to set a solid foundation, and I did everything I teach my clients to do: get clear on who I am, what I love to do, and who my clients are; develop an offer that was an easy yes; and apply the serve and learn method to make my offers better and deliver massive value for my clients.
This strategy allowed me to run a six-figure, service-based business, working 1-1 with clients, for three years.
You read that right—my business was bringing in more $300k/year, and my primary revenue was 1-1 services!
And you know what? Even when I got to six figures and was in a comfortable enough place where I could create programs with minimal risk, I still didn’t stop offering 1-1 services. I kept that consistent stream of income coming in so there was less pressure on the launch performing.
That’s how I was able to grow my business to a place where I could plan and execute those six-figure launches.
Without stress. While being able to pay my bills, my taxes, and myself, take vacations, and even save for retirement.
If those things aren’t important to you, then by all means, plan the biggest launch the online business world has ever seen!
But if you’re interested in doing things in a way that provides consistent, predictable income and security for today and for tomorrow, here’s what I suggest you do.
Focus on delivering 1-1 services
I’m all about running a 1-1 business!
That’s how I started, and it’s what got me to six figures in 18 months. Not launching courses. Not selling group programs. Not creating products.
Here’s the beauty of this approach: Offering 1-1 services, and constantly tweaking them over time, sets the foundation for courses and programs that sell.
Working with clients 1-1 helps you learn what your clients really want, what works for them, and how to reach them in a crowded, noisy market. Once you know all those things, you’re better positioned to successfully launch a group program or course down the road.
But not right now.
Right now, if your business is newer, you need to be making a predictable income, even if it’s not five figures.
It might sound counterintuitive and it might conflict with every other piece of business advice out there, but I’m not interested in being popular or agreeing with everyone else. I’m interested in helping you build a successful business, and this is the best way to do that.
Planning on the success of a big launch is not predictable. It doesn’t allow for consistent income.
Building a service-based business centered on delivering amazing results for your clients, one that might look boring and old-fashioned and safe on the outside, is what positions you to experiment in the future.
Even though it’s not flashy, it’s smart. I can tell you with certainty that, had I not run my business this way from the beginning, I wouldn’t be where I am today.
I wouldn’t have felt comfortable trying new things or confidently launching without stress. When you don’t have to rely on a big launch or a new idea paying off, when you have a consistent baseline income each and every month, you give yourself more freedom to do business your way.
If making money now and setting yourself up for success without creating any extra stress are important to you, I cannot overstate this: Stick with 1-1 services. Don’t fall victim to the lure of courses and group programs. It’ll be the best business decision you ever make.Click to TweetIf making money now and succeeding without creating extra stress are important to you, I cannot overstate this: Stick with 1-1 services. My Personal Recommendation for YouHow to bring in a steady flow of new customers and consistent income