If you’ve been here for awhile, you likely know that I have chronic Lyme disease. Although I have been fortunate that it hasn’t impacted my life to the degree that many have experienced, I nonetheless have much less energy, stamina, and overall vitality than I used to, among numerous other challenging symptoms.
This has caused me to change how I run my business, and of course, it’s significantly impacted my life. Although I wouldn’t wish it on anyone, there are many rich lessons to be learned from being chronically ill and simultaneously running a business.
On my healing journey (which has mostly been a “getting worse, hitting rock bottom, and feeling a teeny bit better journey”), I’ve come across bits of wisdom that apply to much more than just my health. A bit of wisdom I received recently — one that actually caused me to cuss and stomp around like a 4-year-old — felt applicable to you.
In fact, I believe this is the one thing you most need to do to grow your business.
Lyme’s Impact on My Life and Work
As I said above, I have much less energy than I used to. Activities that I used to enjoy, like running, mountain biking, and backpacking, are now just memories and gear stored in my garage.
I sleep a lot. Work less than 20 hours most weeks, sometimes much fewer than that. I see all sorts of doctors and healing practitioners in a continuing attempt to regain my once nearly rock-solid health.
This past summer I hit bottom, and honestly, I considered it a good thing. I realized that I was as sick and as tired as I was likely going to get. Though not my desired state forever, I can accept it for now.
At the same time, I’m not giving up. I will keep doing what I can to get better and continue searching, reading, and praying for the answers I need to fully heal. And that’s what led me to a session with Krissy.
My Lesson, Your Lesson
While exploring some new ideas presented to me by a former client, Krissy Ruddy, a Certified Holistic Health Coach and yoga teacher, I learned a lesson about life, healing, and business.
She told me this:
The hardest thing for you to do is often the exact thing you most need to do. Tweet that!
I heard Krissy say those words while we were on the phone, but I brushed them off, because deep down, I knew I would have to reevaluate how I operate my life — again.
I say “again” because I’ve been doing a lot of reevaluating for the past several years, and the mere thought of another change made me want to crawl into a hole.
Like my most diligent and successful clients, she followed up after our session with homework and points of contemplation. It all came down to that same core concept that I wished I could just ignore: the hardest thing to do is likely the one that I most need to do.
If I told you what she told me to do, you’d probably laugh, so I’ll spare myself the embarrassment. For most people, it would be easy, especially considering the massive dietary changes and lifestyle shifts I’ve made the past two years. But for me, this single, simple change feels really freaking hard.
I realized Krissy was right (because we all know, deep down, what we really need to do — we just don’t want to know it or do it), and I stomped around my house, cussing.
If that’s not a clear signal that this is my next move, I don’t know what is.
And of course, all of this led me to thinking about business. (Because I’m always thinking about business!)
What You Must Do to Grow Your Business
Just like healing my body will require me to do new things in new ways, growing your business will require you to do new things in new ways, too.
With Krissy’s wisdom continuing to reverberate in my ear, I ask you this:
What is the thing you know deep down that you need to do but you’re totally not doing?
- Dreading blogging and sending newsletters? Guess what – that’s likely your next growth area!
- Hate the sales pitch at the end of a free call? Ding ding ding! Do this!
- Wish someone could market your business for you? Um, growth opportunity!
- Hate doing your books or looking at your numbers? Hello! Attention must go here!
- Putting off building your list? This is your next step, my friend!
- Wish you didn’t have to “put yourself out there” online or around town? Get to it!
The hardest thing for us to do is often the exact thing we most need to do IF we want to change or improve our current situation.
Of course I don’t have to make the changes Krissy recommended. And you don’t have to blog or market or look at your books. Unless you want something to change.
If you want different results, you have to take different actions. Tweet that!
Likely those actions need to be the things you’re not comfortable doing.
(Next week we’ll talk more about why it’s actually a good thing for business to feel uncomfortable.)
My personal recommendation for you: I’m Not Ready & Other Lies I Tell Myself: What to Do When You’re Scared Sh*tless.
Do You Want to Grow Your Business?
Now, you might be doing what I did when Krissy imparted her wisdom on me. You might be cussing, stomping around, or pitching a fit like a 4-year-old.
That’s okay. Get it out of your system. Then get really honest with yourself like I had to do with myself.
If I want to get better, I need to do this next thing that feels so wildly uncomfortable.
If you want to grow your business, you need to do that next thing that feels so wildly uncomfortable.
Try looking at it this way:
The price of change is a simply little discomfort. Tweet that!
You see, business doesn’t have to be so hard.
Are You Ready?
Do you want to grow your business? (If you’re reading this, I’m guessing you do!)
Are you willing to do the things you don’t really want to do so you can build your business?
What’s that next thing you know you need to do but kinda sorta don’t wanna admit you need to do, secretly wishing and hoping and praying you don’t have to do at all?
Are you willing to do this super uncomfortable thing, the thing you really need to do? Is the discomfort worth the price of the change you desire?
I can’t wait to hear your thoughts in the comments…
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