There’s something unexpected that you have to do as your business grows.
When first faced with this, most people avoid it because it’s challenging. Eventually, you reach a point where it’s so in-your-face that you can’t ignore it any longer.
People still try to hang on to the old way as long as they can… to their own detriment.
I must develop this muscle if I want to continue to grow my business. It’s something you’re going to have to master if you want to grow yours, too.
Today I’m going to tell you what unexpected challenge I’m training myself to do in my business so I can get to the next level.
The good news is that even though it’s hard, it’s easy. You’ll see what I mean when you dive in.
What I Have to Do More Of
One of the great things about growing your business is that you have more people interested in working with you, interviewing you, partnering with you, meeting you for coffee, and picking your brain.
Although it’s an awesome feeling to know that your message is reaching more and more people, it’s also really stressful. In order to grow your own business, you have to be very deliberate about where you put your time, energy, and attention.
To do that, you have to do something that you probably don’t like to do: Say NO.
Why This Is So Important
As the owner, boss, CEO, and head honcho here at JennyShih.com, it’s imperative that I keep an eye on both the strategic vision and the details of my business.
This means I must evaluate the opportunities that come my way and ensure they serve my business’s greater purpose and long-term vision.
Simply liking someone isn’t a good enough reason to accept an interview request even if I’d love to. I have to see if that interview is for a large, hungry audience that consists of my target clients.
Accepting every request for a coffee date or a brain-picking session, though fun (??), could like be a huge time sink. Given time is one of my most precious resources, I must determine if a request serves my goals.
This doesn’t mean I say no to everything. I definitely say yes to the right opportunities at the right times.
To know what opportunities to jump on and which ones to decline, you must use your strategic thinking brain to help you decide each time an opportunity comes your way. Tweet that!
Afraid of Sounding Like a B*&%#
If you’re like me, you worry that saying no means you’ll come across as a cold-hearted, uncaring bitch.
It’s not like these are mean people asking for your time! You have so much to share! And you want to help as many people as possible!
I hear you, my friend.
This is also where we must get really honest about what you want.
Do you want to be a people-pleaser right now? Or do you want to make a big impact in the long run?
Why We MUST Do This
If Oprah said yes to everyone who asked for her time back in 90s and 00s, she would have never had time to create OWN, which now reaches over 70% of all U.S. households (though sadly not mine).
If you say yes to everyone who asks for your time right now, you won’t have the hours you need to build your business and serve your bigger purpose.
As Byron Katie says, “As no to you is a yes to me.” Or in this case, it’s a yes to your business, your vision, and the world-changing work you want to do. Tweet that!
How About You?
I’d love to hear from you on this.
Are you at the point in your business where you’re able to say YES a lot? Or are you having to say NO more frequently?
How do you feel about saying NO?
Do you find it challenging to honor your strategic vision as you respond to and execute on the daily tasks and requests?
What tips do you have for saying NO?
I look forward to reading your thoughts in the comments below!