To keep giving you relevant and timely content, we update our most popular posts. This article was last updated in May 2021.
After teaching tens of thousands of business owners with my programs and free trainings, I know what works and doesn’t work for building an online, service-based business.
Today I’m going to share with you the three mistakes most newer business owners make when they’re trying to sell their services.
The good news is, when you understand these and adjust accordingly, the results will come faster and more easily. (And who doesn’t want that?!)
Sound good? Let’s get to it.
Mistake #1 – Not speaking the language of your customers
Whether you joined me when I first launched jennyshih.com in 2011 or you just joined me recently, you probably know that I just can’t emphasize this one enough.
Most newer business owners who want to sell their services are stuck speaking coach lingo or industry jargon. They say things like “coaching for women in transition” or “empowering women to live their true potential,” and that kind of language doesn’t sell!
Because that’s your language (as an expert), and it’s most definitely not the language of your customers.My Personal Recommendation for YouThe “Jargon Trap”: The Reason Prospects Aren’t Turning into Paying Clients & How to Change It Fast
Think about it this way: Are your potential clients walking around thinking to themselves, “I need someone to help empower me to live my true potential”? Of course not! Instead, they’re thinking something like, “What the hell am I going to do with my life? I feel like I’m stuck in and have no idea what to do about it.”
See the difference? The first one doesn’t sell. The second one does.
When I have my clients create their bite-sized offers, we spend a lot of time focusing on EVERY SINGLE WORD in their copy to make sure it only includes the language of their customers.
I also talked about this concept in more depth during The Business Momentum Builder: 5 Steps to a Full Roster, Sold-Out Programs, and Easy Passive Income.
Mistake #2 – Jumping to big packages and premium pricing from the very beginning
If you’ve taken an online business training program or worked with a business coach, it’s likely they told you to jump to multi-thousand-dollar, many-month packages right out the gate.
At first blush, it seems like a smart financial move. Unfortunately, charging premium prices too soon is a terrible mistake.
Because newer business owners don’t have the confidence, experience, marketing and sales chops, or testimonials to sell high-priced programs… yet. This means they’re basically setting themselves up to fail!
To give you a quick overview, a bite-sized offer is something I developed after helping countless people build their online, service-based business.
I saw individuals struggling to sell big offers at high prices and one day realized that the solution was to start really small. It seems counter-intuitive, but it pays off immensely when implemented correctly.Click to DownloadHow to Create the Perfect Bite-Sized Offer for Your Business
Mistake #3 – Assuming that because it’s on your website that people will find and hire you
If you haven’t made the first two mistakes yet, there’s a chance you’ve made this third one, because I see it happen a lot. I even made this mistake when I first started out.
Newer business owners commonly (and incorrectly) assume that if they post their amazing, well-written, offer to their website that people will flock to hire them. Yet nothing could be further from reality.
The only way people find your website or learn about your work is if you find them and tell them. That’s right, it’s YOUR JOB to find your clients! This is why it’s so important to build your list, actively be of service, and engage with your audience.
Whatever approach you take to getting the word out about your work, remember that it’s your job to let people know you exist and can help them. It’s also not something you do one time; it’s something you must do over and over and over and over (and over and over).
Now I’d love to hear from you!
As always, I want to hear from you!!
What mistakes have you made early in your business that you now have learned from?
Are you making any of the mistakes listed above? Which ones?
What other tips or advice do you have for others based on your business journey so far?
Please share your thoughts, answers, insights, and ideas in the comments below. I look forward to reading them, and I always read every single one.