For the past six weeks, I took a break from business-as-usual. I had a few expectations of what might happen upon my return (projects would magically be done! and creative inspiration would pour in!). Unfortunately, reality didn’t match up.
Instead, as happens when you’re not looking for it, clarity came fluttering in. Insights and realizations landed gently on my shoulder like butterflies, reminding me that “stillness reveals the secrets of eternity” (Lao Tzu).
Some of the insights are deeply personal and surround issues and challenges I’ve been facing for quite some time.
Others were answers to business questions surrounding what matters most to me in my work.
Best of all, they all came without struggle or striving. They came because I made space for them… while feeding a 3-day-old baby cow named Ranger, snuggling with my brand new nephew Dax, walking with my favorite furry friend, going on dates with husband, and taking quiet reading breaks in the backyard.
One day during my break, a flood of truth about business came rushing in, and this is what I’m excited to share with you today. As we focus on the second half of the year and adjust our course based what matters most, this is the perfect moment to reflect on what’s true for each of us and assess whether we’re actually living that truth.
And I’d love it know if your truth looks at all like mine.
My Business Manifesto
Success doesn’t require sacrifice.
Not to my health, family, well-being, or anything else that’s important to me.
Business doesn’t have to be so hard.
But it’s not easy, either. Otherwise everyone would be making millions while they sleep.
My business supports me and the life I want to live.
And I want the same for my clients.
I honor my word.
Even when that means telling people no.
My truths don’t have to be your truths.
Freedom is more important than money.
Though money is important, too.
I only work with the right clients.
40 hour work weeks are 20 hours too long.
And all-nighters aren’t in my vocabulary.
Every action I take must help move my business forward.
Or I shouldn’t do it.
Focus is my friend.
Distraction, my enemy.
Regular, unplugged time is essential.
To my creativity, my well-being, my clients, and my life.
I don’t need to be flashier, perkier, cuter, cooler, or peppier than I really am.
I just need to be me.
I don’t create just to create.
I wait for the right thing at the right time to be done in the right way so I’m giving the best I have to offer.
I won’t “squeeze someone in” once a program is full.
I refuse to compromise my current clients’ experiences and results.
I share everything I know with my clients, nothing held back.
I care about my clients’ results. Always.
I only share what I know works.
I won’t waste my clients’ and readers’ time with theories I’ve only read about.
I trust my gut, my intuition, and my wild hunches.
Even when they don’t always make sense.
I share my mistakes and lessons so others can learn from them.
But I won’t show up with my gaping, unhealed wounds or unresolved issues because that doesn’t serve anyone.
Business is a great opportunity for personal development.
I can embrace it whenever I want to. Or not.
Simplify. Streamline. Systematize.
DIY and bootstrapping are a great place to start.
They’re just not a great place to stay.
Busywork is unacceptable.
I cheer my clients on.
Through their wins and their challenges.
I give my clients 100% honest feedback.
Even when it might be hard to hear, because feedback is essential to growth and learning.
Delegate whenever possible.
And hire the best you can afford.
My business should be how I want it to be.
Not how anyone else thinks it should be.
It’s nearly impossible to love every single minute of working in and growing my business.
I should, however, love most of it most of the time.
Just because an “expert” says I should do something doesn’t mean I should.
It’s my job to know myself and my business better than anyone else.
Just because I tell my clients to do something doesn’t mean they have to.
They must trust themselves as experts in their own businesses.
I don’t need anyone to “discover” me.
I simply need to get out there and share my message.
It’s okay to be my introverted self.
In fact, it’s a great idea.
Treat clients like gold.
Because they are!
Manifesto in Action
And it’s from this place of clarity — knowing that success can happen without sacrifice — that I’m excited to share with you my next big thing. (Soon.)
It’s for those of you who already have a business that’s working, making money, and serving clients… but hasn’t helped you reach that next level you’re looking for.
I’ll share the details in early September, but if you think this is for you, reach out and we’ll put you on the first-to-know list.
In the mean time… I want to hear from you!
Which of my credos resonated most with you? Which stirred something great… or not-so-great within you?
If you had to add something to this list for yourself, what would it be?
PLUS – what’s the best thing you’ve done these past 6 weeks?
Fill me in below in the comments, then tweet your favorite credo from above!