Here’s what I know about you:
1. You’re smart.
2. You’re taking action based on what you’re learning.
3. You really want your business to work.
(I love go-getters like you!)
You’re showing up. You’re creating bite-sized offers. You’re being of service online. And you’re really going for it.
I also know that what you’re doing isn’t totally working. You’re maybe seeing some shifts, but overall, you’re not seeing the results you’re working so hard to create. No new clients and no money coming in.
And the worst part? You have no idea why nothing’s happening.
You see the strategies working for other people (like my client Saiisha, who got three clients in one day, and Maya, who got 7 clients in 12 hours!), so you study what they’re doing like you’re a mad scientist. But when you put what you see into action in your business, it doesn’t seem to click. Talk about frustrating!
There’s good news here: The reason it’s not working is NOT because you’re not smart or not trying. It’s not because you’re lollygagging or goofing off. And it’s not because your website isn’t good enough!
But there is a reason. One you can choose to ignore (and keep this game of “not working” going indefinitely) or one you can actively choose to address head on (and finally get things clicking), so you can make money in your business!
Today I’m going to tell you the straight-up truth about why what you’re doing isn’t working (and may never work) and how to flip this whole situation on its head to finally get clients and make money. (Even better, the solution’s easier than you think.)
The Challenges You’re Running Into
To shift this frustration, you have to first look at what you’re doing and the results you expected to get, then see where they don’t match up.
For example, maybe you created a bite-sized offer (BSO), posted it to your website, and shared it with friends, fans, followers, or people you think may want to hire you. You expected to get get a few clients from this, but instead you got crickets.
Think about this for a moment: What actions did you take, and what results did you expect?
[The more specific you can be, the more I can help you get past it today.]
You feel wildly frustrated to not see results from your efforts, and I used to feel the same way, too. But everything shifted when I found the reason why it was happening.
Before we get to that, let me reiterate this: It’s NOT that you’re doing the wrong things. The problem is something else entirely. And no one else is telling you this. (Except me, of course, right now!)
What No One Else Is Telling You
When you do something for the first time, you follow the steps you’ve been given. And this is a fantastic way to start. But to make things click, there are so many nuances to proper execution, things you simply can not see.
Let’s use your BSO as an example.
Using the specifics I taught you, you crafted an offer that solves a tangible problem your target client faces. You followed my advice on what should be included and how you should price it. (Because you’re smart like that and listen to tested, proven approaches.) You followed through and posted your BSO to your website. (Go you!)
You’ve followed my instructions and done everything I’ve taught you, but you’re not getting results because you missed some key pieces. Things you don’t even know you’re missing.
To explain what I mean, let’s talk about learning to ride a bike.
Imagine you didn’t know how to ride a bike but you want to learn. You watch some YouTube videos, talk to friends, and even go to a bike shop to get the right gear.
Helmet on head and feet on pedals, you set off to ride.
[Do I even need to tell you what happens next?]
Scraped, bruised, and bloodied on the ground, you wonder what you did wrong. You watched the videos and talked with experts! You had the right gear, and it was even a sunny day!
Well, since you actually do know how to ride a bike and have successfully ridden one in the past, you know exactly why this happened. You simply can’t learn to ride a bike based on videos and discussion alone. You have to learn to ride a bike by actually riding, falling, and having someone prop you up and pick you up as you go. Even better, when you have the constant reminder to “Pedal!” you’re more likely to have a successful ride.
Back to your BSO.
What this bike example illustrates for you is that you simply can’t learn business by studying theory or executing one-off tips alone. You need two other things to make your BSO (or anything in your business) actually work.
1. To take action and get immediate feedback. In learning to ride a bike, that’s the bloodied knees; in posting and sharing your BSO, the feedback is the crickets you’re hearing.
2. Guidance as you keep executing. Learning to ride a bike without an experienced cheerleader, seat-holder, and technique-helper is almost impossible. Building a business without someone there to make sure you’re doing everything in exactly the right way is also impossible… even for the smartest and most savvy budding business owner.
In crafting your BSO and in taking all of the steps you’ve taken—from being of service to adding autoresponders to sending personal emails to new subscribers—you simply can’t see what you’re doing wrong because you have never done it before.
In essence, it’s not your fault!
So what’s wrong? Here’s what the other coaches out there aren’t telling you:
The problem isn’t WHAT you’re doing. It’s HOW you’re doing it. And it’s impossible to know what you’re not doing right because you haven’t done it before.
The good news is that you can do something about this!
What You Don’t Know Can Hurt Your Business
Now that you know why it’s not working, let’s talk about the solution. And at this point it’s pretty obvious:
You must know HOW to take action the right way. Tweet that!
But the tricky part is that you don’t know what the right way is until you’re shown the right way by someone who’s been there, done it, and can help you make the proper adjustments to your execution.
I hear too many business owners say, “I know what I need to do. I’ll do it myself.”
And they try. And try. And try. For months or years. They say, “I need to make it work myself before I can hire help.” But this never works, because it’s completely backwards!
Even if you know you need to have a web presence that speaks to your target client, a BSO that solves a tangible problem, and to be of service daily… you can take action but you’ll miss the essential details that make everything finally click.
And there’s nothing more disheartening than seeing a smart, driven business owner who is full of potential—someone who is eager to make their business work, willing to put in the work, even doing the work, and really ready to go for it—take action but not see results.
They have almost everything they need… but not quite everything. And they’re bound to keep working hard, putting in the effort, and not seeing the payoff they so badly want.
Knowing HOW Changes Everything
Imagine if every time you took action to build your business that you had someone right there to give you feedback…
Imagine every time that you took an action and didn’t get the results you wanted that you had a team there to help you troubleshoot until it clicks…
Imagine if all of the effort you put into your business actually paid off, and you got clients and made money doing the work that matters so much to you!
This is the exact reason I created Make It Work Online. (Haven’t heard of it? Learn more here: makeitworkonline.com).
It’s for the hard-working, motivated business owners who want their efforts to actually pay off! It’s for those of you on the cusp of greatness, ready to do the right work in the right way and finally make money doing work you love.
Make It Work Online is a three-month coaching intensive designed specifically to help you get what you want most: a steady stream of new clients and a predictable, consistent income.
I’m currently accepting applications (but only through February 2nd), so apply now.
You can make your business work. I’ll show you HOW.