You know it’s critical to know your niche if you want to make money online… but are you worried if you’re too niched (or not niched enough)?
The fine line between too niched and not niched enough can be tricky!
That’s why I’m excited to share this mini workshop to help you nail your niche once and for all.
In today’s mini workshop, you’re going to discover…
- Why the way most people “niche down” is wrong—and the right way to do it
- My top two tricks for finding the sweet spot in your niche
- How to never feel trapped by your niche
- The secret to never excluding anyone, even when you really niche down
And since I know you’re committed to making it your business work, I kept this video short and sweet so you can use these tips immediately.
Check out the video now, so you can finally feel confident about your niche and start attracting your perfect prospects.
Click to TweetHow do you know if you’ve niched down too far (or not far enough)? Jenny Shih has the answer.Over to you
We’ve covered a lot today, and now I want to hear from you!
Tell me in the comments:
- What is your #1 insight about your niche?
- What action step are you taking next around your niche?
- What questions do you have about niching?
And if you have any tips on what helped you get clear on your niche, please share them in the comments as well.
Hi Jenny… I’m a new member of your Make It Work Online Workshop. I’m excited to be a member and have already reaped rewards. So here’s what happened when I drilled down on a specific niche.
In 2004 I wrote my first book about the crazy things new students do when taking ski lessons. I had never written a book, but was concerned about someone else beating me to the punch, so I went ahead and tackled the project. As I saw it, the biggest problem I faced was it being too “niched.” At best, there are only 12 million people who ski in the United States–either seriously or one time a year. The other limitation was the time frame. I guessed that the book would only sell during the winter. I was wrong on both counts.
After I launched the book, I was fortunate enough to have our local newspaper, The Vail Daily, publish excerpts from my book EVERY DAY for TWO WINTERS. Vail is one of the top destination ski resorts in the world, so we had visitors from all over the globe. People who read my stories (and book) took them back home to their friends. The Daily also had a website where they published the stories. To make a long story short, the stories WENT VIRAL. People from all over the world bought my book. I appeared on national TV, on radio shows and magazines. Other web sites from wedding planners to fishing guides “borrowed” my stories from the Daily’s website and put them on theirs. So, what’s the moral of the story?
Never be afraid of being TOO focused, or too NICHED. Consumers will make up their own minds whether or not to purchase your products or services. It’s better to follow your heart and do what you really love than to water it down to feel “safe.”
Thanks again for the great video. I’m going to go ahead and post it on the group’s site. You spurred me on to write a new article about this very subject. I’ll let you know when it’s done. Cheers!
What a great story, Allen! Thanks for sharing, and congratulations on such a big win!
Hi Jenny I am new member here and loving what gems I have discovered and learning. I found your video very helpful because it really helped me understand how to go about getting my niche. I always struggled with it and now knowing going with the heart and what feels right really spoke to me thank you so much.
This is such great news, Rosemary! I’m thrilled to hear you got clarity on your niche and have a clear path forward for you and your business!
I’ve known what business I want to start for years, but have always had a hard time niching down. I’ve watched countless videos and read even more articles, and they all said basically what you said in the beginning of your video. They ask questions like where do they live, car, what they drink etc… which always seemed ridiculous to me. I’ve also felt I didn’t want to leave certain people out I know I could help. Thank you so much for this video, finally an explanation of niches that makes perfect sense!
So glad this helped you!