You’ve heard that “having a list” is the best way to get clients. But what if you don’t have a list or have a very small one? Then what do you do?
The good news is that there are a lot of ways to get clients without an email list (even though having a list is still a smart idea!), and today I’m going to tell you one approach that’s so easy you can do it—and get clients from it—without having to leave the comfort of your home office.
I got my first 12 clients using this strategy!
In fact, it was a client-getting favorite for my client Shari, and it also landed her boatloads of professional referrals. All she did was follow this one super simple strategy.
Today I’m going to give you all of the specifics (including some Steal This! templates) so you can take action IMMEDIATELY to get clients.
Plus I’m giving you a special bonus just for taking action. If you want more clients, don’t miss this.
New Clients and Effortless Referrals
In Make It Work Online, I teach my clients 21+ ways to get clients, most of which DO NOT require them to have the things that most marketers say are essential, like:
Because if you had a huge email list, an ad budget, and tons of traffic, you’d be rolling in clients!
As a newer business owner, you’re starting with a website, a blog and maybe a tiny email list.
This means you need strategies that work for you right where you are now.
That’s exactly what I do for my clients and what I’m going to help you with today.
Start with Who You Know
What if I told you that there are more than 100 people who want to be or know people who could be your clients? You’d jump on the opportunity to sign them up, right?
Yes, it really is that simple. And today Shari Broder’s going to prove it to you.
Shari’s Success Story: Easy New Client & Effortless Referrals
I reached out to my Make It Work Online clients to ask them what their favorite client-getting strategies have been, and Shari told me about her success with what we call “100 emails.”
It’s a simple and wildly-effective strategy that goes like this:
Step 1. Make a list of 100 people you know.
Step 2. Email all 100 people personally to celebrate your new business and tell them what you’re up to.
(There is no step 3. See, I told you it was easy!)
Shari loved this strategy because it was something she could do in small increments. Her time is limited, as she’s working a full-time job while building her weight-coaching business.
And it worked!
In just a few weeks of sending emails, she got:
- a new, perfect client
- a phone call from a local acupuncturist who wanted to know more so she could refer people to Shari; plus she asked Shari to drop off cards and brochures to display in her office
- a response from a local physical therapist who also wanted Shari to leave cards and brochures in her office
- countless words of encouragement and promises to pass on her information to friends and family
Although not everyone responded to her emails (which is to be expected), those who did were very enthusiastic about her message.
A Peek at Shari’s Email
[A personal tid-bit related to her connection with this specific individual]
I also want to let you know what I’m doing in my life coaching practice, in case you know anyone who be interested. I’ve been focusing primarily on helping people lose weight through kinder, friendlier and more permanent means than dieting.
I work mostly with women who have tried just about every diet there is and are afraid they’ll never take the weight off. I teach them how to enjoy the foods they love while ending their patterns of overeating so they can lose their excess weight for good. A kind of weight loss for foodies!
It was through working with a weight coach that I finally figured out the cause of my food issues and how to stop overeating, and I lost a lot of weight. I realized it was my passion to help people who are ready to make a permanent change in their relationship with food. I’ve had a lot of success, and find it incredibly rewarding. I do most of my coaching by phone with people all over the country.
My website is sharibroder.com.
So if you know anyone who might be interested, I hope you’ll forward this email or refer them to my website.
[A personal closing related to her connection with this person]
Why This Works so Well
One of the things that makes Shari’s email strategy so effective is that she takes the time to personalize each email. The above message is simply her starting point.
She takes time to sit down, get her energy right, and focus on the person she’s emailing to. This ensures she’s taking the right action and making the right connection with the intended recipient.
She also avoids the Jargon Trap. Notice that she uses words that her clients would use—no “coach speak.”
Yes, it means emails are sent out more slowly, but they’re also more effective!
My personal recommendation for you: Steal This! A 3-Step Plan for Putting Yourself Out There.
Steal This! 3 More Email Scripts
While one example is great, I do even better if I have more examples to work with!
That’s why I’m excited to give you three more email scripts to help you craft your 100 emails. In fact, it’s the exact handout from Make It Work Online Lesson 4 (and just one of 23+ client-getting options I teach my clients).
Your Take Action Challenge
Are you ready to roll up your sleeves and get more clients? Take action now!
I’m going to reward you for it!
Here’s your take action challenge:
Step 1. Leave a comment below and declare how many emails you’ll personally send over the next week and next month.
I recommend that you send at least 10 in the next week to get you started and aim for a total of 50 emails in the next month, though 100 is even better!
Step 2. Send those emails. (Be sure to grab the handout to help you find the perfect email for you.)
Step 3. Come back in 1 week and tell me how many emails you sent. (Yes, this means you have to set a reminder for yourself. Or better yet, use the “subscribe to comments” feature below, and I’ll remind you!)
Then, keep up the momentum and come back in 1 month to tell me how many emails you sent.
Step 4. If you hit your goal, I’ll send you a second client-getting resource from the Make It Work Online digital library.
As you take action, if you run into challenges or need help be sure to post them below so I can personally help you.
Alright, now go get to it!
Love your business but wish you had more clients?
If you’re ready for your business to take off, join me for Make It Work Online. You get a step-by-step plan and personal support so you can fill your roster with perfect clients and earn a full-time income doing what you love. Learn more about Make It Work Online.