Advanced Business Strategies

To keep giving you relevant and timely content, we update our most popular posts. This article was last updated in May 2021. Selling is so much more than a script for a discovery call or template for a follow-up email. Sales is pervasive in your business—and that doesn't mean icky, pushy, slimy, or conniving. I like to think of sales as making a meaningful connection Continue reading...

“It sounds like you have some weird entrepreneurial thinking going on.” That’s what my mentor said to me on our very first coaching call. With that, I was instantly reassured she was the right coach for me. I’d been starving for someone to call me on my BS, show me where I’m getting in my own way, and help me bust out of the invisible box I’d put myself in. I knew Continue reading...

You dream of scaling your business so you can make more money doing what you love. And you hear great advice all the time… “Create your signature offer!” “Create a course or membership site!” “Charge premium prices!” But you’re stuck. And the reason you’re stuck depends on what stage of business you’re in. If you’re just starting out, you struggle to know what offer Continue reading...

Do you ever wonder, does marketing even work? After all, when you’re doing All The Things to build your business and still not getting clients and customers, it seems like a very valid question! You feel like you’ve tried everything—writing blog posts, posting on social media, sending newsletters, hosting webinars, and creating free opt-in offers—and you’re still not Continue reading...

Do you ever feel like there’s always something else you “have” to learn? When you get the hang of Facebook, they roll out Facebook Live. When you figure out Instagram, they add Stories. (I confess, I still haven’t figured this out yet!) It’s a never-ending cycle of new technology to master. And to make matters worse, you never know what’s going to come out next, Continue reading...

Running an online business can be lonely, and sometimes you feel like you’re swimming in a sea of questions with nowhere to turn to get them answered. Even worse? Sometimes you don’t even know what your question is! Maybe you feel stuck in your business, and you don’t know why. Or you know something’s wrong, but you can’t put your finger on it. All you do know Continue reading...

If I had to guess, one of the biggest reasons you started your business is to help people make a transformation in a certain aspect their lives. Whether you help them lose weight, become a better parent, or <insert your promise here>, what you really want to do is make their lives better. But helping your clients make significant transformations requires more than Continue reading...

You know it’s critical to know your niche if you want to make money online… but are you worried if you’re too niched (or not niched enough)? The fine line between too niched and not niched enough can be tricky! That’s why I’m excited to share this mini workshop to help you nail your niche once and for all. In today’s mini workshop, you’re going to discover… Continue reading...

Whether you’re new to your online business or have been at it for awhile, there’s one dream entrepreneurs have in common: Passive income. And while there’s really no such thing as 100% passive income (good business owners are always adjusting their marketing—almost daily), it IS possible to make money with less stress. One of the best ways to do it? Affiliate Continue reading...

There’s SO much to figure out when it comes to selling your services: What to offer, how to price it (and whether or not to list the price), what to include, how to sell it, where to sell it, and on and on! With a list like that, no wonder why selling your offers and filling your roster feels so dang confusing and totally overwhelming! Even worse? Everyone has Continue reading...

To keep giving you relevant and timely content, we update our most popular posts. This article was last updated in May 2021. Last week we talked about how you must incorporate sales in every area of your business (if you want to make money). We talked about how to boost your sales through copy, consults, and emails. But I also told you that you also need to sell Continue reading...

To keep giving you relevant and timely content, we update our most popular posts. This article was last updated in May 2021. You’re a smart cookie, because you know that people don’t just show up out of thin air to hire you. You know you need to have a summary that describes what you do. You know you need an offer with clear “how to hire me” steps listed on your Continue reading...

Hi there! You likely found your way here from a web search for "Kendrick Shope Authentic Selling Review." This page has been the most popular reviews for Kendrick Shope’s Authentic Selling® University (formerly known as Sales School) since I first published it. People come back year after year, because it's an honest review that paints a fair picture of what the Continue reading...

How often you have heard this from your prospects: “I can’t afford it.” It’s happened more times than you can count, right? And it hurts, because it leaves you feeling completely powerless. You see this amazing person whose life you can change forever, and she just said that she doesn’t have the funds to hire you. You want so badly to help her, but she just Continue reading...

Small businesses are built on big dreams, but unfortunately, not all business owners achieve those big dreams. Take Lucy and Felicia, for example. They each started their own businesses about six years ago, but where they are today couldn’t be more different. Lucy’s business has taken off. Her content regularly gets retweeted by industry influencers, she charges Continue reading...

Do you feel like, no matter what you do, you’ll never be able to break away from your day job and run your business full time? You spend nights and weekends creating a new offer... but when you email your list, nobody signs up. You set aside time to be of service on social media... but the people you help aren’t turning into paying clients. You have a consult with Continue reading...

Does hitting six figures in your online, service-based business feel like a complete and total mystery? Do you wonder how you’ll get there without charging obscene prices or working late nights and long weekends? When I was early on in my business, I wondered the same thing… until one day when the answers to these questions finally *clicked* in my brain. And that Continue reading...

You probably can’t go through a day without hearing this online marketing buzzword: Sales funnels. Everyone everywhere is talking about sales funnels, and you’re frantically trying to learn what they are and how to create one for your business. While you’re pulling your hair out over that, I’m pulling my hair out, too. Why? Because the hype about funnels is pretty much Continue reading...

To keep giving you relevant and timely content, we update our most popular posts. This article was last updated in May 2021. There’s one question that every business owner, no matter how seasoned, has to grapple with: “How much should I charge?” If you’re like most of the one-on-one service providers I work with, your goal is to charge premium prices for your Continue reading...

On Tuesday, I got an email from a client that had me both thrilled and infuriated. It threw me into a tornado of equal parts deep satisfaction and wild fury. Here’s what happened. Kate (not her real name), an early enrollee for the fall Make It Work Online program, sent a message to my assistant thanking me for her early enrollment bonus, a Continue reading...

There’s something about having your first $10k month that makes you feel like you’ve “made it” as an entrepreneur. And it’s true. Achieving a five-figure month is usually a sign that you have connected all the dots: your packages, pricing, copywriting, sales, systems... everything, really, are all operating at their best. I remember that magical month when things Continue reading...

You’ll probably be shocked by what I’m about to tell you today. That’s because I almost never say what I’m going to tell you today. In fact, I teach the exact opposite! (You may even wonder what’s gotten into me.) As you know, one of the principles I stand for is “success without sacrifice.” I believe you can build the business you want without feeling constantly Continue reading...

To keep giving you relevant and timely content, we update our most popular posts. This article was last updated in February 2021. We've talked about how even though launches are all the rage, they’re not profitable endeavors when you’re relatively new to business. In that article, I follow up on a BIG MISTAKE I see too many people making, one that’s wasting both time Continue reading...

Here’s what I know about you: 1. You’re smart. 2. You’re taking action based on what you’re learning. 3. You really want your business to work. (I love go-getters like you!) You’re showing up. You’re creating bite-sized offers. You’re being of service online. And you’re really going for it. I also know that what you’re doing isn’t totally working. You’re maybe seeing Continue reading...

A lot of pricing articles warn online business owners about the dangers of setting prices that are too low. And I agree that you should definitely, 100%, always charge what you’re worth. But what about the flip side of the coin? Naturally you want to earn as much as you can and be competitive in your market, but how do you know you’re not pricing your services too Continue reading...

I was recently on a coaching call with a small group of remarkable businesswomen from my Make It Work Online program, and one woman brought up a concern that I hear all the time: “I’m worried about giving away too much for free on my blog and on social media.” She was in the process of marketing her new business and her bite-sized offer, and I was helping her come up Continue reading...

Having your own business means wearing a lot of hats, including ones that don’t seem to fit well at first. Clients come to me all the time looking for advice on the more intimidating aspects of running their businesses that they just can’t seem to get a grip on. One of the scariest boogeymen out there is copywriting, and my clients just loooove to ask me about hiring a Continue reading...

A few weeks ago we talked about the simple but obvious first step to getting more clients and filling your roster: telling people you exist! Today I’m going to share with you the big turn-offs that repel clients so if you’re guilty of this you can shift it ASAP. I’ve seen women shift this one thing and shift their entire business as a result. You can’t ignore this if Continue reading...

Today is the most chock-full, "here's exactly what you need to do" post I've ever written. I wrote it for you if you're frustrated by trying to make your business work and not seeing the results you've hoped for. I wrote it for you if you're confused about what to focus on, what not to focus on, and what will actually help you get more clients. I wrote it for you Continue reading...

Running an online business requires many skills. One of the most important skills to master is communicating with our target market, something online business owners do through words. Whether it’s a sales page, social media posts, or sales emails, new entrepreneurs spend very little time crafting their words compared to experienced business owners. Let’s do a simple Continue reading...

I often hear business owners complain about having to market their business because it takes time away from what they love most: serving their clients. What if I told you that the thing you love to do most is what brings clients to you? What if you could get more clients by doing exactly what you love, namely serving others? You’d be game, right? Now, what if I told Continue reading...