It's time for our next Q&A! Today I'm covering finding perfect clients, testing business ideas, contending with AI-generated content, and so much more. Want me to answer your questions? Subscribe to my emails, and you'll get the link to do so. Now, let's dive in. You asked ... I only have 10 hours/week to grow my business. Q: I work full time and have 10 Continue reading...
Get Clients & Make Money
Ask Jenny Anything: October 2024 Q&A
I loved doing my first Q&A post in August 2021, and I'm bringing it back. This time I'm including a bit more in-depth answers—while keeping the straight-talking advice and helpful links to guide you forward. Today I'm covering navigating a pause in your business, building your list, getting clients, paid ads, and so much more. Want me to answer your questions? Continue reading...
My Three-Year Hiatus from Working: Why I Was Forced to Step Away from My Business and How I’m Finding My Way Back
I never imagined that after spending more than 10 years growing a business, hiring employees, training a team of coaches, creating multiple products and services, and serving large groups of clients in a signature program, I’d be forced to shut it all down. But that’s what happened in 2021. My health took a steep decline, and I no longer had the capacity to maintain the Continue reading...
The Ultimate Guide to Getting Clients for Your Online, Service-Based Business
To have a successful, online, service-based business, you need clients. But how do you find them? Where do you find them? And how do you get them to say YES to working with you, especially if they live on the opposite side of the globe? These are questions I get all the time from folks trying to build their businesses. So that’s why I compiled this for you: The Continue reading...
Ask Jenny Anything: August 2021 Q&A
You asked, and now I'm answering. Here's to the first "Ask Jenny Anything Q&A post," and it turns out there are 20 questions! Today I'm covering why I quit social media, who to follow to learn about Instagram (if you enjoy social media), "the restaurant analogy," niches, prioritizing to-do lists, and so much more. Now, let's dive in. You asked ... How to take Continue reading...
How to Hit Your Goals and Also Honor How You Feel
I hear you: You want success on your terms … but you’re not clear on how to achieve it. For example, you want to hit your business goals and also honor how you feel on a daily (or even hourly) basis. But from where you are today, you don’t know how to make it happen. The question is, how do you do this? How do you go after something when you aren’t sure how to Continue reading...
21 Winning Ways to Book Yourself Fast
There are so many ways to get clients. In person, online, through speaking (online or in person), through writing, over email, via phone, through old connections, by making new connections ... The awesome thing is that since it’s your business, you get to choose which ways are most fun for you to use to get clients. In this guide, you’ll find 21 proven Continue reading...
Steal This! 5 Email Scripts to Get Clients Fast
When it comes to getting clients, sometimes the simplest strategies have the best results. One of my most effective client-getting moves email. My clients also have great luck with this approach, and I hope you do, too. It’s so effective that you can fill or nearly fill your client roster with this strategy alone! I’ve compiled five of my most successful email Continue reading...
Amplify Your Opt-In to Help Build Your Email List Faster
Today I’m sharing one of the easiest ways to grow your list: improve your opt-in. Here’s what you’ll learn in this post: 7 simple ways to make your opt-in more magnetic—without having to completely recreate it The number one opt-in mistake most business owners make and how to avoid it The single most important opt-in page you need (if you don’t have this, it Continue reading...
Steal This! New Client Intake System and Email Scripts
Is your new client process a bit chaotic? Could it have a bit more of a professional feel? Let's streamline your system for booking new clients and automating as much of the process as possible (without over-complicating it). Use the checklist below to create and implement a system that works for you. 7 Steps to Your New Client Intake System Here are seven Continue reading...
3 Key Sales Concepts that Helped Me Earn More Money
To keep giving you relevant and timely content, we update our most popular posts. This article was last updated in May 2021. Selling is so much more than a script for a discovery call or template for a follow-up email. Sales is pervasive in your business—and that doesn't mean icky, pushy, slimy, or conniving. I like to think of sales as making a meaningful connection Continue reading...
Help, My Ideal Clients Don’t Know They Need Me!
You’re offering terrific services. You know you could help so many people. You want to shout from the rooftops: “I’m here! Hire me!” But when you tell ideal clients about your service, their eyes glaze over. That’s when it hits you: “My people don’t even know they need me.” You’re in good company. This is more common than you might think. What’s the Continue reading...
Why I Only Teach One-on-One Service-Based Business (When I Sell Online Courses)
“Jenny, why are you teaching people to offer one-on-one services when you yourself sell online courses?” I get that a lot. It’s a fair question! And one I’m eager to answer because I love, love, LOVE the one-on-one services business model! It’s the best way for anyone with some expertise to launch an online business. It’s the business I created when I quit my Continue reading...
Acquire the Tenacity of Champions (4 of 4 in the Grow Your Online Biz Series)
Illustration by Sydney Paget, 1892 (Source) Holmes was . . . working hard over a chemical investigation. A large curved retort was boiling furiously over the bluish flame of a Bunsen burner, and the distilled drops were condensing into a two-litre measure. . . . He dipped into this bottle or that, drawing out a few drops of each with his glass pipette, and finally brought Continue reading...
Do This Super Simple Exercise to Find Your Ideal Clients (3 of 4 in the Grow Your Online Biz Series)
“Jenny, I’m so excited about what I do. I love it! But how do I find clients?” This is one of the biggest questions people ask me. Can you relate? We’re going to tackle how to find clients in this, the third installment in our Grow Your Online Biz series. Finding clients can feel like a big mystery. “Where are they all?,” you might be thinking. “I know what Continue reading...
3 Steps to Craft Your Very First IRRESISTIBLE Service Offer (2 of 4 in the Grow Your Online Biz Series)
What service should you offer? That’s a big question when you’re figuring out how to start a service business online. The answer to this question isn’t as simple as it seems. First, you need to offer a service that clients will pay you good money to do for them. (After all, the goal is to have a full-time income, preferably without working full-time hours or Continue reading...
Why One-on-One Services Are the Best Way to Get Started Online
To keep giving you relevant and timely content, we update our most popular posts. This article was last updated in June 2021. Can you make a full-time income offering one-on-one services online? Or are you better off with a business model that lets you reach many customers at the same time? I love when people ask me these questions ... because I have a pretty strong Continue reading...
Are You Making Any of These 6 Mistakes in Narrowing Your Niche?
You’ve heard countless times that you need to narrow your niche and claim the one person you’re here to help and the one problem you most want to solve. You know that once you drill down enough, your message and mission will become infinitely clearer, you’ll be more able to find those target clients, and you’ll easily create products and services that your people are Continue reading...
The 5 Mindsets That Separate Next-Level Business Owners from the Pack
“It sounds like you have some weird entrepreneurial thinking going on.” That’s what my mentor said to me on our very first coaching call. With that, I was instantly reassured she was the right coach for me. I’d been starving for someone to call me on my BS, show me where I’m getting in my own way, and help me bust out of the invisible box I’d put myself in. I knew Continue reading...
Steal This! The Exact Approach to Scale Your Service-Based Business to 6 Figures (and Beyond!)
You dream of scaling your business so you can make more money doing what you love. And you hear great advice all the time… “Create your signature offer!” “Create a course or membership site!” “Charge premium prices!” But you’re stuck. And the reason you’re stuck depends on what stage of business you’re in. If you’re just starting out, you struggle to know what offer Continue reading...
Does Marketing Even Work? 7 Marketing Power Tips to Get You More Clients
Do you ever wonder, does marketing even work? After all, when you’re doing All The Things to build your business and still not getting clients and customers, it seems like a very valid question! You feel like you’ve tried everything—writing blog posts, posting on social media, sending newsletters, hosting webinars, and creating free opt-in offers—and you’re still not Continue reading...
My 3-Step Action Plan to Land New Clients by the End of the Week
Niche? Check! Website? Check! Clients? [crickets] I get it. When I ventured from corporate America into self-employment, I was excited to serve as a career coach for women seeking more meaningful work. I knew my niche and had a website, but the clients weren’t showing up. Me? I had two problems. And my experience tells me you’re facing at least one Continue reading...
Looking to Grow Your Business Next Year? Be Sure to Nail Your Niche First
Quick question: What’s your top priority for growing your business over the next year? If you’re like most of the business owners I work with, you want to find your perfect prospects and convert them into paying clients, so you can quit your job and earn a full-time income from your business, while still having time to do what you love. To make that happen, you know Continue reading...
What All Perfectionists Need to Know About Overcoming Fear and Overwhelm
How do you approach building your business? Do you wait until everything is 100% perfect before you talk about it? Over-analyze every opportunity before you make a decision? Do you start things and never finish them? Think of hundreds of ideas but never act on any of them? Do you feel a pang of jealousy when you see other people doing things you wish you could Continue reading...
Distracted By Trendy Tactics? Master These 3 Timeless Business-Building Strategies Instead
Do you ever feel like there’s always something else you “have” to learn? When you get the hang of Facebook, they roll out Facebook Live. When you figure out Instagram, they add Stories. (I confess, I still haven’t figured this out yet!) It’s a never-ending cycle of new technology to master. And to make matters worse, you never know what’s going to come out next, Continue reading...
The Secret to Building a Business You Truly Love
You thought that running your own business would be an all-day good time. You imagined waking up every day feeling like it’s the best day ever, full of gratitude and excitement that THIS is what your life looks like now. You thought sitting down at your computer would feel magical. Like you couldn’t wait to get started. Like you’d be so happy you’d have a hard time Continue reading...
Steal This! My Seven-step Plan for Growing a Successful Online Business
Most of my clients start their businesses because they want more freedom. They no longer want to work 40 or 50 or 60 hours a week. They want more control over their future, their schedule… and their paycheck. And they want to do work they’re incredibly passionate about. But making the transition to entrepreneurship can come with a pretty steep learning curve. Many Continue reading...
How to Spend Less Time Marketing and More Time Doing What You Love
You’re working hard to build your business, and you’ve experienced firsthand just how tough it can be to market yourself, find your perfect prospects, fill your roster, and keep the whole thing going. Even so, you wonder… Is it normal to have to spend this much time marketing myself? I would much rather focus on doing the work I love. I hear you! If you’re a Continue reading...
4 Daily Habits You Need to Bring in a Steady Flow of Clients
What would change for you and your business if you could wave a magic wand and have a steady flow of perfect clients? Soooo much, like… ...You’d finally be able to make consistent, reliable money doing the work you love so you could quit your day job. ...You’d have the freedom to work on a schedule that fits your life, allowing you time to pick up your kids from Continue reading...
No New Subscribers? How to Turn Your Home Page into a Conversion Machine
First impressions count. And according to a recent study, it takes only 33 milliseconds to form a first impression. That means in less than a second you decide if you like someone, if you want to get to know them better, and even if you trust them. With such a small window, it’s no wonder you stress out about how you’re presenting yourself and whether you’re Continue reading...
Turn Readers into Loyal Subscribers by Fixing These 3 Blog Mistakes
Is blogging dead? Do you worry that putting time and effort into creating content for your blog is a waste of time? After all, it seems like “it’s all been said already” by someone else in your field, and it isn't 2007 any more! It's true, the internet is getting more and more saturated with content by the minute, and it's easy to wonder why you'd bother trying to Continue reading...
3 About Page Mistakes That Repel Perfect Prospects
About pages. Whether you love them or hate them, you know your website needs one. Not only is it the second-most clicked page on your website (after the home page), it’s also where potential prospects decide if they can relate to—and trust—you. This means your about page gives you the perfect opportunity to authentically connect with your target audience, build Continue reading...
How I Deal with Fear and Self-Doubt as a Business Owner
I confess: For the last 3+ months I’ve been scared shirtless. (And no, that’s not a typo. It’s a borrowed term from The Good Place. I recommend you start binging the show immediately… after you read this email.) Anyway, I’ve been experiencing regular bouts of anxiety, stress-induced stomachaches, and mental overwhelm (which, as I’ve taught you, is all in the mind). Continue reading...
The Right Way to Ask for Business Help, Even If You Don’t Know Why You’re Stuck
Running an online business can be lonely, and sometimes you feel like you’re swimming in a sea of questions with nowhere to turn to get them answered. Even worse? Sometimes you don’t even know what your question is! Maybe you feel stuck in your business, and you don’t know why. Or you know something’s wrong, but you can’t put your finger on it. All you do know Continue reading...
How to Create Premium Packages (Your Clients Will Love)
If I had to guess, one of the biggest reasons you started your business is to help people make a transformation in a certain aspect their lives. Whether you help them lose weight, become a better parent, or <insert your promise here>, what you really want to do is make their lives better. But helping your clients make significant transformations requires more than Continue reading...
Want to Host a Private Retreat for Your Clients? Read This First
A few months ago, 35 incredible business owners traveled from across the globe to Make It Work Live, an in-person retreat in Corvallis, Oregon. What they didn’t know—and what they learned at the start of the retreat—was that the retreat almost didn’t happen… but not for reasons you might think. You see, I had HUGE fears around running a retreat. And to make things Continue reading...
4 Secrets to Finding Your Niche Without Feeling Trapped
You know it’s critical to know your niche if you want to make money online… but are you worried if you’re too niched (or not niched enough)? The fine line between too niched and not niched enough can be tricky! That’s why I’m excited to share this mini workshop to help you nail your niche once and for all. In today’s mini workshop, you’re going to discover… Continue reading...
How to Make More Money as an Affiliate (Even If It’s Your First Time)
Whether you’re new to your online business or have been at it for awhile, there’s one dream entrepreneurs have in common: Passive income. And while there’s really no such thing as 100% passive income (good business owners are always adjusting their marketing—almost daily), it IS possible to make money with less stress. One of the best ways to do it? Affiliate Continue reading...
Steal This! My Proven Process for Getting More Yeses from Perfect Prospects
There’s SO much to figure out when it comes to selling your services: What to offer, how to price it (and whether or not to list the price), what to include, how to sell it, where to sell it, and on and on! With a list like that, no wonder why selling your offers and filling your roster feels so dang confusing and totally overwhelming! Even worse? Everyone has Continue reading...
Want More Clients? 7 Common Reasons Prospects Aren’t Buying Your Offers
To keep giving you relevant and timely content, we update our most popular posts. This article was last updated in May 2021. You’ve checked all your boxes: You have the skills to make a difference in people’s lives. (Check!) You found a website theme, wrote your copy, and published your site. (Check!) You created an irresistible offer and put it out there for Continue reading...
How Learning About Sales Boosted My Bottom Line [Part 2]
To keep giving you relevant and timely content, we update our most popular posts. This article was last updated in May 2021. Last week we talked about how you must incorporate sales in every area of your business (if you want to make money). We talked about how to boost your sales through copy, consults, and emails. But I also told you that you also need to sell Continue reading...
How Learning About Sales Boosted My Bottom Line [Part 1]
To keep giving you relevant and timely content, we update our most popular posts. This article was last updated in May 2021. You’re a smart cookie, because you know that people don’t just show up out of thin air to hire you. You know you need to have a summary that describes what you do. You know you need an offer with clear “how to hire me” steps listed on your Continue reading...
How Stephanie Gets a YES to 90% of Her Consultation Follow-ups
It’s a common problem for most business owners: Not knowing what to do when your prospect utters these dreaded words: “I need to think about it.” Even worse, knowing that you should follow up but have no idea how to do it without coming across too pushy, needy, or desperate. The indecision and uncertainty leaves you feeling frustrated, powerless, and utterly Continue reading...
Curious About Kendrick Shope’s Authentic Selling® University? Here’s My 100% Honest Review of the Program, Plus Answers to Your Most-Asked Questions
Hi there! You likely found your way here from a web search for "Kendrick Shope Authentic Selling Review." This page has been the most popular reviews for Kendrick Shope’s Authentic Selling® University (formerly known as Sales School) since I first published it. People come back year after year, because it's an honest review that paints a fair picture of what the Continue reading...
“I Can’t Afford It.” The Money Lie Your Prospects Are Telling You—And How to Respond with Empathy & Grace
How often you have heard this from your prospects: “I can’t afford it.” It’s happened more times than you can count, right? And it hurts, because it leaves you feeling completely powerless. You see this amazing person whose life you can change forever, and she just said that she doesn’t have the funds to hire you. You want so badly to help her, but she just Continue reading...
Real Numbers from a Real Launch: What You Probably Don’t Realize About Running a Business at the Next Level – Launch Debrief Part 3
This is the third part of a three-part series where I take you behind the scenes of my most recent program launch. Before reading on you might like to read Part 1 and Part 2. For the last two posts you got a peek behind the curtain of my first six-figure launch. I told you what went right and wrong and everything in between. I also told you why one-on-one Continue reading...
The Biggest Lessons from My Biggest Launch Ever: What Went Right, What Went Wrong, and Everything in Between – Part 2
This is the second part of a three-part series where I take you behind the scenes of my most recent program launch. Before reading on you might like to read Part 1 here. Last week I let you peek behind the curtain of my business, sharing some of the biggest lessons I learned from my biggest launch yet. We covered: Lesson 1: Keeping it “the same” is still a ton Continue reading...
The Biggest Lessons from My Biggest Launch Ever: What Went Right, What Went Wrong, and Everything in Between – Part 1
There’s one thing you have to know about business: The “inside” of someone’s big launch never looks like you think it does. No matter how glamorous the videos or how big the launch numbers seem, you simply can’t know what’s really going on until you get a peek behind the curtain. You can’t know how easy (or hard) it is to run a big launch. You can’t know Continue reading...
You Tell Me: What Classes, Programs, and Products Do You Want Me to Create for You This Year?
Wow! It’s been a wild few months, hasn’t it? Between Make It Work Online Prep School in November and December and the Make It Work Online Workshop in January, you’ve been doing an intense amount of learning, clarifying, and action-taking. Go you! Thank you for being part of this community of smart, generous, kind, supportive, thoughtful, open-minded action-takers who Continue reading...
What’s Your BHAG? It’s Time to Boldly Declare What You Really Want and Make a Plan to Get There
There are two kinds of people in the world: those who love to set huge goals and those who play it safe when it comes to setting goals. Which are you? By the way, there’s not a right or wrong way to be but it’s key to know which way you tend to lean, so you can set yourself up for success in life and business. Why? Well, if you’re in the first category, you set Continue reading...
What’s Holding Your Business Back? The Ultimate Troubleshooting Guide for Struggling Business Owners
In case you haven’t noticed, your business isn’t Forrest Gump. It doesn’t start running and “just keep right on going for no particular reason.” Don’t get me wrong. It would be amazing if your business threw on jogging pants and a baseball cap and ran all the way to the ocean and back again. But the reality is a teensy bit less impressive than that. In the real Continue reading...
Steal This! 44 Irresistible Freebie Ideas and Titles Guaranteed to Create an Avalanche of New Subscribers
Want to get as many people as possible to subscribe to your free opt-in offer? If you said, “Heck yes, Jenny!” today’s blog post is for you. That’s because I’m sharing 44 opt-in ideas that have been proven to create an avalanche of email subscribers (without being pushy or obnoxious!). If you don’t have an opt-in offer, or if your current opt-in isn’t converting Continue reading...
3 Simple Steps for Building Trust So You Can Easily and Authentically Convert Prospects into Paying Clients
Have you seen the endless, overly complicated advice out there from so-called experts about converting prospects into paying clients? You’ve been told you should… create epic content… develop a sales funnel… segment your list… send surveys… re-engage people who aren’t opening your emails… split test everything… and on and on. If you’re like most of my clients, many Continue reading...
The Ultimate Pricing Guide: How to Price Your Offers with Confidence
Every client who works with me wants to make more money. Most of them aren’t driven by the desire to create a multi-million-dollar business or become Beyonce-famous. (For the record, there’s nothing wrong with wanting those things! Most of my clients simply aren’t motivated by those things alone.) Instead, they want to earn more money so they can have the freedom to Continue reading...
Raise the Bar: How to Take Consistent Action and Achieve the Success You Want Most, Even When You’re Afraid
Small businesses are built on big dreams, but unfortunately, not all business owners achieve those big dreams. Take Lucy and Felicia, for example. They each started their own businesses about six years ago, but where they are today couldn’t be more different. Lucy’s business has taken off. Her content regularly gets retweeted by industry influencers, she charges Continue reading...
The Client-Getting Mistakes You Don’t Know You’re Making (Plus, How to Find Them and Fix Them for Good)
Do you feel like, no matter what you do, you’ll never be able to break away from your day job and run your business full time? You spend nights and weekends creating a new offer... but when you email your list, nobody signs up. You set aside time to be of service on social media... but the people you help aren’t turning into paying clients. You have a consult with Continue reading...
Downtime, Rest Time, and Sleeping In: How I Incorporate Breaks into My Work Day, Even When It Feels Impossible
For the longest time, I thought that the most successful business owners were those who had Energizer Bunny energy. They woke up at 5 a.m., worked out like they were the lead instructor on a kickboxing DVD, meditated for an hour, ate a power breakfast, and dressed to the nines…. all before 9 a.m. With this in mind, I figured I was doomed for failure. Although I’m Continue reading...
Too Busy to Grow Your Business? How to Stop Spinning and Find More Time in Your Day to Reach the Next Level
After reading about the six-figure strategy I shared a few weeks ago, Amy wrote in with a question: “What you said makes a lot of sense, but I’m so swamped with running my business (keeping my blog and social media up-to-date, serving clients, etc.). How can I find the time to implement the strategy to grow my business?” Great question! And if you’re consistently Continue reading...
Steal This! The Surprisingly Simple Formula for Earning Six-Figures in Your Online, Service-Based Business
Does hitting six figures in your online, service-based business feel like a complete and total mystery? Do you wonder how you’ll get there without charging obscene prices or working late nights and long weekends? When I was early on in my business, I wondered the same thing… until one day when the answers to these questions finally *clicked* in my brain. And that Continue reading...
The Biggest Lessons from My Biggest Launch: What Went Right, What Went Wrong, and What I Learned Along the Way
Last week I shared part one of my launch debrief. Today, as promised, you’re going to get the inside scoop on what worked, what didn’t, and what I learned from my biggest launch ever. If you like spying behind the scenes in other people’s businesses (I do!), don’t miss this one. Let’s dive right in, starting with what went right. Massive Upleveling I’ll start the Continue reading...
Failures, Wins, Struggles, and Mega-Effort: How Launching Changes Across the Growth Curve in Your Business
We’ve all been there… You open Facebook and pop into your favorite business group and see comments like these: I had my first 5 figure launch! I sold 200 spots for my program! I hit a million dollars! Your stomach drops. Your palms sweat. And your head fills with some of the crappiest thinking you’ve ever thought. And while your stomach sinks to the floor, Continue reading...
3 No-Fail Ways to Get in Your Prospect’s Head So You Can Create Great Offers, Market Like a Pro, and Fill Your Roster
To keep giving you relevant and timely content, we update our most popular posts. This article was last updated in December 2020. Why do some businesses quickly sell out their offers while others struggle to get clients? Why do prospects decide not to hire you—even when they’re a perfect fit? How can you get those “perfect fits” to say yes to your offers every Continue reading...
6 Overlooked & Embarassing Mistakes That Make You Look Like a Novice and How to Fix Them So You Look Like a Pro
You’ve probably heard me say that you can be successful online by being YOU. That means you don’t have to be prettier, perkier, or more controversial than you naturally are to build a thriving online business. And while I never want you to contort yourself to be successful, I do want you to know how you’re being perceived as a business owner. Because how you’re Continue reading...
How to Fill Your Pipeline with Perfect Prospects Who Are Hungry to Buy Your Services, Programs, and Products
To keep giving you relevant and timely content, we update our most popular posts. This article was last updated in May 2021. This is the fifth and final part of a five-part series curated specifically to help you fill your client roster, sell out programs, and create passive income. Before reading on you might like to read Part 1, Part 2, Part 3, and Part 4. Imagine Continue reading...
The Reason Why Clients Are Hesitant to Hire You (and Exactly What to Do to Help Them Take the Next Step)
To keep giving you relevant and timely content, we update our most popular posts. This article was last updated in May 2021. This is the fourth part of a five- part series curated specifically to help you fill your client roster, sell out programs, and create passive income. Before reading on you might like to read Part 1, Part 2, and Part 3. You know your target Continue reading...
How to Use Blogs, Podcasts, and Webinars to Build Your Credibility and Increase Trust with Prospective Clients
To keep giving you relevant and timely content, we update our most popular posts. This article was last updated in May 2021. This is the third part of a five-part series curated specifically to help you fill your client roster, sell out programs, and create passive income. Before reading on you might like to read Part 1 and Part 2. It’s rare that any prospect will Continue reading...
The Most Effective Way to Nurture Prospective Clients and Establish Yourself as a Trusted Expert in Your Field
To keep giving you relevant and timely content, we update our most popular posts. This article was last updated in May 2021. This is the second part of a five-part series curated specifically to help you fill your client roster, sell out programs, and create passive income. Before reading on you might like to read Part 1 here. Have you ever worked your ass off to Continue reading...
How to Fill Your Client Roster and Sell Out Your Programs by Focusing on Your Clients’ Most Pressing Problems
To keep giving you relevant and timely content, we update our most popular posts. This article was last updated in May 2021. Nothing feels better than doing work you love and getting paid for it. And as an online business owner who sells services, products, or programs, you’re pumped that you can help people in massive ways. This year, you want to reach more people, Continue reading...
Business Momentum-Builder: 5 Steps to a Full Roster, Sold-Out Programs, and Evergreen Sales
To keep giving you relevant and timely content, we update our most popular posts. This article was last updated in May 2021. If you’re like most ambitious folks I know, you’re diving into your plans to make this your year. For the most part, you’re pretty clear on what needs to happen to hit your targets. But as you’re diving into the nitty-gritty, you’re starting to Continue reading...
How to Price Your Services with Confidence Whether You’re New to Business or Have Been at It for Awhile
Finding the perfect price for your online services can feel like a you’re playing a guessing game. Should you shoot for the moon with an expensive package and see if anyone bites? Should you aim for a lower, entry-price offer to gain traction? Or do something else? If these are questions you’re asking yourself, it means you’ve been winging it… and that’s no way to Continue reading...
Desperate for New Clients? Putting Too Much Pressure on Your Business Could Be Chasing Your Prospects Away
Depending on how long you’ve been following me, you may or may not know the story of how I failed my way to success. The short story is that I quit my corporate job with (what I thought was) a solid plan to hit my six-figure corporate salary within one year. But after six months of running my own business, I had only made $830. (Things were pretty bleak to say the Continue reading...
The Truth About Sales Funnels: Why You Don’t Really Need One (And What You Should Be Focusing on Instead)
You probably can’t go through a day without hearing this online marketing buzzword: Sales funnels. Everyone everywhere is talking about sales funnels, and you’re frantically trying to learn what they are and how to create one for your business. While you’re pulling your hair out over that, I’m pulling my hair out, too. Why? Because the hype about funnels is pretty much Continue reading...
How to Bring in a Steady Flow of New Customers and Consistent Income
To keep giving you relevant and timely content, we update our most popular posts. This article was last updated in May 2021. What do most business owners want more of in their businesses? Clients! Are you in the same boat? Maybe your website is up and you created a few offers that should be an “easy yes” for your potential clients. But getting clients is Continue reading...
Want to Sell a Course, Product, or Group Program? Read This First to Learn Why Most Fail and How to Avoid It
To keep giving you relevant and timely content, we update our most popular posts. This article was last updated on April 28, 2021. You’ve heard the marketing gurus who swear by online courses, digital products, and group programs that help you reach more people and create a repeatable system that “makes money while you sleep,” so you can live a lavish, six- or Continue reading...
Steal This! The Must-Have Copy for Your ‘Work With Me’ Page
One of the most frustrating things as an online business owner is knowing that people are visiting your site, reading your blog posts, and viewing your Work With Me page but not hiring you. Talk about maddening! You KNOW you can help people and deliver amazing results for your clients, but prospective clients are barely trickling in. You’re not getting as many Continue reading...
7 Reasons Why Charging Premium Prices Could Completely Backfire on You & How to Raise Your Rates the Right Way
To keep giving you relevant and timely content, we update our most popular posts. This article was last updated in May 2021. There’s one question that every business owner, no matter how seasoned, has to grapple with: “How much should I charge?” If you’re like most of the one-on-one service providers I work with, your goal is to charge premium prices for your Continue reading...
Information Overload: How Too Much Research Is Hurting Your Business and What You Can Do About It
I’m curious: How many business-related newsletters and blogs are you subscribed to? How many webinars have you attended in the last month? Podcasts listened to this week? Blog posts saved to Evernote? There’s certainly not a shortage of business-building information out there. Run a quick Google search, and you’ll find millions of suggestions on how to create great Continue reading...
The Popular Business Advice I Completely Ignore & Why You Should Too, If You Want to Grow a Successful Business
When I started working for myself, I was so determined to make my business work that I was willing to try and do almost anything so I wouldn’t have to go back to my old job. One of the things that paid off the most in my early years—and still does today—was that I was willing to fail. I can see you shaking your head at me thinking, “I know, I know, Jenny. We have to Continue reading...
Working Hard But Still Not Getting the Clients or Money You Want? Here’s Why You’re Stuck and What to Do About It
Do you ever fall into bed, your brain still buzzing from the day, and realize that even though you worked your butt off, you didn’t really get anywhere? You’re doing all the right things, but your client list isn’t growing at all, and you don’t know why. You spend time away from your family and friends because you’re “swamped,” but when they ask how business is Continue reading...
The Single Most Important Reason You’re Not Getting Clients on Social Media & How You Can Change It Immediately
To keep giving you relevant and timely content, we update our most popular posts. This article was last updated on January 12, 2021. You’ve heard me say it over and over again: Being of service online is one of the best ways to get clients. If you’ve tried and it didn’t work for you, then you might not believe me. “I’ve tried,” you say, “I really have! But getting Continue reading...
Over-Promising, Slimy Tactics & Inflated Results: The Marketing Games I Refuse to Play (Because You Deserve Better)
On Tuesday, I got an email from a client that had me both thrilled and infuriated. It threw me into a tornado of equal parts deep satisfaction and wild fury. Here’s what happened. Kate (not her real name), an early enrollee for the fall Make It Work Online program, sent a message to my assistant thanking me for her early enrollment bonus, a Continue reading...
Steal This! My Simple, No-Fail Approach for Getting More Clients Even if You Don’t Have an Email List Yet
You’ve heard that “having a list” is the best way to get clients. But what if you don’t have a list or have a very small one? Then what do you do? The good news is that there are a lot of ways to get clients without an email list (even though having a list is still a smart idea!), and today I’m going to tell you one approach that’s so easy you can do it—and get clients Continue reading...
Stuck in the “Jargon Trap”? The Reason Prospects Aren’t Turning into Paying Clients & How to Change It Fast
I’d love to tell you that getting your subscribers to become clients was as easy as “subscribe n’ pay,” but the truth is that it takes a little more work than that. And if you’re making the huge mistake I recently talked about—the one that’s likely keeping you from getting the clients and money you’re hoping for—it’s even harder. [Missed the post? It’s a must-read if Continue reading...
The Common Copy Mistake That’s Killing Your Sales and How to Fix It Once and For All
To keep giving you relevant and timely content, we update our most popular posts. This article was last updated in May 2021. For my first two years in business, I made a very specific, horrible mistake. The problem was that I had no idea that this mistake was costing me clients—tons of them. One day, a lightbulb went off. I saw what I had been doing and immediately Continue reading...
What to Do When You Have to Go Back on Your Word in Your Business (Plus, the Reason I’m Going Back on Mine)
In business, we make countless decisions every single day. Some end up being inconsequential and others change the course of our businesses forever. Earlier this year I made and announced a big decision. Now, after wrestling with it for months, consulting with a $2000/hr business consultant, and checking in with my intuition, I’m going back on that decision and telling Continue reading...
Are Clients Just Trickling In? The 4 Questions You Must Ask Yourself Before You’ll Fill Your Client Roster
How confident are you about the long-term viability of your business? If you’re like many business women I hear from, you may have some serious doubts. You’re full of great ideas and good intentions but there’s one major problem… Clients are dripping in slowly—if at all. You knew getting into this that your business would be a labor of love. But holy moly this is Continue reading...
Steal This! My Proven Plan to Hit 1000 Subscribers (With Access to a Free Download and Tons of Extra Resources)
Over the past few weeks, I’ve talked a lot about list building, including how big your email list should be and how to get the traffic you need to make money online. Today I’m going to take things even further by sharing my personal list-building game plan with you. This is the exact same plan I give my clients, and these five steps form the basis of the first, Continue reading...
How to Successfully Use Guest Posting to Get the Right Traffic to Your Website & Make More Money Online
You’ve felt it before, right? That sinking feeling in your stomach when nobody’s biting on your offers. (I have, and it’s so not fun!) You’ve done your research. You know what your audience wants, you’re using their language, and you know you’re offering something they need. So you create a new opt-in or bite-sized offer and publish it to your website. Then, you Continue reading...
How Big Does Your Email List Really Need to Be for You to Make More Money? A Free List-Size Calculator
How do you feel when someone—a potential guest blogger, a business coach, a copywriter, or even a new mastermind buddy—asks that dreaded question… “How big is your email list?” It feels like no matter what stage of business you’re in, the question can make your stomach churn. If your number is on the small side, this question can make you completely doubt yourself Continue reading...
Peek Behind the Curtain: 3 Investments + 4 Lessons That Catapulted My Coaching Business Toward Long-Term Success
Sit down with a group of successful entrepreneurs, and they’ll each have a personal “war story” of how they clawed their way through the early years of business. As a client or fan, you don’t always get the chance to hear those intimate stories of struggle, trial and error, and perseverance. Ever wish you could look behind the curtain and see what it really took for Continue reading...
Hitting an Income Milestone: The Real Story Behind My First $10k Month and How It Quickly Became My New Norm
There’s something about having your first $10k month that makes you feel like you’ve “made it” as an entrepreneur. And it’s true. Achieving a five-figure month is usually a sign that you have connected all the dots: your packages, pricing, copywriting, sales, systems... everything, really, are all operating at their best. I remember that magical month when things Continue reading...
7 Most Common Obstacles to Making Six Figures And the Exact Steps You Need to Take to Overcome Them for Good
Business is a tricky game, especially when you’re like my clients and running a solo online service-based business doing work you love. You have to be good at the work you do PLUS understand business, marketing, social media, copywriting, sales, and so much more. You’ve got to have the right mindset, keep your finances organized, and turn on your A-game most days. It’s Continue reading...
Steal This! My Step-by-Step Approach to Pushing Past Your Own Limits
You’ll probably be shocked by what I’m about to tell you today. That’s because I almost never say what I’m going to tell you today. In fact, I teach the exact opposite! (You may even wonder what’s gotten into me.) As you know, one of the principles I stand for is “success without sacrifice.” I believe you can build the business you want without feeling constantly Continue reading...
Are Your Facebook Ads a Waste of Money? The Truth That No One Is Telling You and How It’s Hurting Your Business
To keep giving you relevant and timely content, we update our most popular posts. This article was last updated in February 2021. We've talked about how even though launches are all the rage, they’re not profitable endeavors when you’re relatively new to business. In that article, I follow up on a BIG MISTAKE I see too many people making, one that’s wasting both time Continue reading...
Success Stories: 6 Inspiring Women Who Have Taken Big Leaps Forward in Their Businesses Over the Past Month
Today’s post is something I’ve never done before, and I’m so excited to share it with you! Over the past month, you have taken massive action. You’ve declared your niche; you’ve created a bite-sized offer; you’ve showed up on social media; you’ve added autoresponders to your email list; you emailed friends and family about your business; you’ve sent personal follow-ups Continue reading...
Working Hard But Not Seeing Results? The Real Reason You’re Not Getting Clients (That No One Else Is Telling You)
Here’s what I know about you: 1. You’re smart. 2. You’re taking action based on what you’re learning. 3. You really want your business to work. (I love go-getters like you!) You’re showing up. You’re creating bite-sized offers. You’re being of service online. And you’re really going for it. I also know that what you’re doing isn’t totally working. You’re maybe seeing Continue reading...
My Super-Simple Strategy to Stop Overwhelm and Start Focusing on the Exact Right Things to Grow Your Business
Is there anything more daunting, more puzzling, and more exhausting than building an online business … from scratch … on your own? You have 3,487 things to do, are constantly thinking over (and maybe over-thinking!) every single aspect of running your business, and are terrified you’ll ultimately fail. Not knowing what to focus on next or seeing how you’ll get Continue reading...
You Have Questions, I Have Answers: Readers Share Their Small Business Challenges and Get My Proven Strategies
Last week you shared the biggest challenges that you’re currently facing as you run and grow your online businesses. You said you’re currently grappling with situations ranging from the ridiculous amount of time it takes to get things done and working long hours... to knowing how to actually build your business, connect with potential clients, and get paid for your Continue reading...
You Tell Me: What’s Your Biggest Business Obstacle? Share Your Biggest Challenges and Get Personalized Advice
Today’s post is all about you. I always write with the goal of helping you build an incredible, profitable business that you can be proud of. This month I’m excited because I’m going to be writing my posts on the feedback you give me (today!) on where you’re stuck, what you need, and how I can help, so I can focus on giving you what you need most. Specifically, I’m Continue reading...
Are You Overpriced? Are You Sure? How to Earn As Much As You Can Without Chasing Your Potential Clients Away
A lot of pricing articles warn online business owners about the dangers of setting prices that are too low. And I agree that you should definitely, 100%, always charge what you’re worth. But what about the flip side of the coin? Naturally you want to earn as much as you can and be competitive in your market, but how do you know you’re not pricing your services too Continue reading...